After your sender name, your subject line has the biggest impact on whether your email is opened or not. Its critical importance is why it’s the most tested email element and why it’s vital to stay on top of the … Continued
Via Alexandre Guapyassu
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Brian Yanish - MarketingHits.com
from Hospitality Digital Marketing & Beyond
February 20, 2015 3:14 PM
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After your sender name, your subject line has the biggest impact on whether your email is opened or not. Its critical importance is why it’s the most tested email element and why it’s vital to stay on top of the … Continued
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Brian Yanish - MarketingHits.com
February 20, 2015 2:57 PM
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While content marketing has had significant trend growth across 2014, it’s still an area that baffles over half of marketers…
And while B2B Marketers everywhere generally still see ‘measuring content’ as one of their biggest challenges, more and more of us are coming up with well-documented strategies to smash those business goals …
Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
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Brian Yanish - MarketingHits.com
from Curation Revolution
February 20, 2015 2:20 PM
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Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.
This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.
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Brian Yanish - MarketingHits.com
February 20, 2015 2:16 PM
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YouTube is releasing a new app for children next week, called YouTube Kids, which will run on smartphones and tablets and focus on kid-appropriate content.
The free app from Google Inc's online video service will be available for download from Feb. 23 and will feature kid-friendly design, with big icons and minimal scrolling, according to details seen by Reuters.
The app, which will be separate from the mainstream YouTube mobile app, will also feature parental controls such as a timer that can be used to limit a child's screen time.
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Brian Yanish - MarketingHits.com
February 20, 2015 1:41 PM
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Marketers should be thinking about crowdfunding similarly to how they thought about social media 12-14 years ago.
"It's going to be the next big pillar in digital marketing," Jerry Needel, senior vice president of sales and marketing at Indiegogo, says. "Very similar to social media where independent social media consultants popped up, we'll see the same with crowdfunding. Fast forward 12-24 months and most major marketing agencies will have crowdfunding experts or arms within them."
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Brian Yanish - MarketingHits.com
February 20, 2015 1:26 PM
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When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
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Brian Yanish - MarketingHits.com
February 20, 2015 12:57 PM
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Peter Fisk explores the world of big data and its impact on business through innovation and marketing, with particular application to the future of telecoms. F…
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Brian Yanish - MarketingHits.com
February 20, 2015 12:22 PM
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Landing pages are bread and butter. Landing pages never stutter.
Landing pages are rhyme and reason. Landing pages stay in season.
See what we did there? Rhymes help make learning fun and easy.
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Brian Yanish - MarketingHits.com
February 20, 2015 11:53 AM
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Because stories engage up to 7 areas of the human brain, stories are more memorable than facts or stats. To deliver impactful presentations, tell stories that will resonate with your audience.
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Brian Yanish - MarketingHits.com
February 20, 2015 11:37 AM
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Can you even remember what life was like before the internet? Neither can we. But to get an idea of just how big a part of our lives it has become, literally, just take a look at this inforgraphic. The numbers will blow your mind.
• 210 billion emails are sent out daily -- that's more tha
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Brian Yanish - MarketingHits.com
February 20, 2015 11:22 AM
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There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
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Brian Yanish - MarketingHits.com
February 20, 2015 10:46 AM
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Branch Out Movement is taking modern approach to traditional communication—using tech to get people to connect "the good, ole fashioned way"
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Brian Yanish - MarketingHits.com
February 20, 2015 9:56 AM
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Sponsors' brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google.
The post YouTube Tightens Rules For Brand-Sponsored Videos appeared first on Marketing Land.
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Brian Yanish - MarketingHits.com
February 20, 2015 9:00 AM
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The vast majority of millennials in Mexico are active on social media and instant messaging platforms, reveals new data.
The Competitive Intelligence Unit (CIU) polled 20 to 30 year-olds in Mexico and found that 96 percent used at least one social media site.
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Brian Yanish - MarketingHits.com
February 20, 2015 8:06 AM
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Pinterest came to fame by wooing women with wedding ideas, hairstyle hints, and home decor allure. But now the female-friendly photo site is trying to get more men to commit by filtering search results by gender to meet their manly needs.
It looks like Pinterest is attempting to broaden it's appeal - and make is more useful for marketers.
I(From the article)) In reality, the reason for aiming to attract more men is to appeal to more advertisers. According to the company, this small gender-friendly shift in search results is the just the beginning of many more improvements designed to draw advertisers.
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Brian Yanish - MarketingHits.com
February 20, 2015 8:00 AM
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Dove, the Unilever-owned personal care brand famed for viral ads promoting self-esteem and redefined beauty norms, is hoping to cleanse Twitter of its rampant hate-speech.
The two companies have joined forces for a new campaign set to debut during the Academy Awards, reports Mashable, when criticism about celebrities is at an all-time high and Twitter users are 50 percent more likely to send self-hating Tweets about their own appearance, the social network found in a recent study.
Entitled #SpeakBeautiful, the effort will consist of a commercial illustrating the domino-effect of abusive (and self-abusive) comments on Twitter, while ultimately noting that “it only takes one positive Tweet to start a new trend.” Check it out:
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Brian Yanish - MarketingHits.com
February 20, 2015 7:20 AM
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Microsoft often runs promotions to bring new users to its OneDrive cloud storage service. The company competes with the likes of Box and Dropbox in this market and one of the easiest ways to entice users to join is by offering free storage.
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Brian Yanish - MarketingHits.com
February 20, 2015 6:07 AM
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Google’s Helpouts is a service that aims to connect users to free or paid instructional content and consultations.
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Brian Yanish - MarketingHits.com
February 20, 2015 5:06 AM
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When you use Google’s mobile search to look for your favorite news sources or more information about a hot news topic, you’ll probably notice there’s something different about the search results.
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Brian Yanish - MarketingHits.com
February 20, 2015 4:34 AM
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Multi-product Facebook ads can now be created in Power Editor. Here's an overview of what you need to know and how to do it...
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Brian Yanish - MarketingHits.com
February 20, 2015 3:21 AM
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Since acquiring Bizo last August, LinkedIn has now integrated Bizo's lead gen tools to expand its Marketing Solutions portfolio.
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Brian Yanish - MarketingHits.com
February 20, 2015 1:45 AM
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Today has been a pretty big day for IFTTT, a free service that lets users create automated functions to control how they use various services on the internet with the simple “if this then that” formula.
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Brian Yanish - MarketingHits.com
February 20, 2015 12:38 AM
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Content marketing is a way to produce what people want (interesting, useful content) instead of producing what they shun (intrusive, arrogant, or clumsy advertising). It also shows (rather than tells) potential customers that you’re the right choice to solve their problems.
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Brian Yanish - MarketingHits.com
February 19, 2015 11:39 PM
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After reporting Lenovo was installing adware on user’s computers that contained a worrying security hole yesterday, the company has today posted detailed information on how to remove the software.
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Brian Yanish - MarketingHits.com
February 19, 2015 10:54 PM
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Starting Thursday, users of Facebook’s flagship applications for iOS and Android can add stickers to photos they upload prior to posting them.
