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Scooped by
Brian Yanish - MarketingHits.com
February 23, 2015 1:26 PM
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Google Inbox was a unique take on the ancient (by internet standards) email platform when it launched in October. However, users on Google Apps for Work accounts were left out of the initial roll out. That begins to change today.
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Brian Yanish - MarketingHits.com
from Content Creation, Curation, Management
February 23, 2015 12:22 PM
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Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan.
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Brian Yanish - MarketingHits.com
February 23, 2015 11:37 AM
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Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
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Brian Yanish - MarketingHits.com
February 23, 2015 11:22 AM
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Streaming service Music Key and YouTube Kids app to counter popularity of rivals such as Google and Facebook
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Brian Yanish - MarketingHits.com
February 23, 2015 10:46 AM
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To help keep your next rebrand on track, check out these essential lessons from companies that've done 'em before.
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Brian Yanish - MarketingHits.com
February 23, 2015 9:56 AM
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Online reviews are something that every small business owner dreads. But when it comes to local search engine marketing, reviews on Yelp and Google+ play an important role that you can’t ignore.
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Brian Yanish - MarketingHits.com
February 23, 2015 9:00 AM
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Has marketing changed so much that we need to start and learn everything from scratch?
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Brian Yanish - MarketingHits.com
from SME Cyber Security
February 23, 2015 6:07 AM
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There is a flood of appliances which could be connected - and some are connected - without a second thought as to whether or not it's necessary or secure.
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Brian Yanish - MarketingHits.com
February 23, 2015 5:06 AM
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Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...
While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills.
Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges
Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.
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Brian Yanish - MarketingHits.com
February 23, 2015 4:34 AM
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Businesses hang out online on all sorts of places these days; Google+, Twitter and Pinterest, just to name a few. Social media is clearly still a driving force behind company branding, customer engagement, and an excellent source to share content. A lot of us have been caught up in the social media whirlwind for quite some time now, and you might be thinking you have hit your max for both social and content marketing.
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Brian Yanish - MarketingHits.com
February 23, 2015 3:21 AM
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Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of what we read, we remember 80% of what we see. Visual content creates more engagement, and the longer you can hold someone’s attention, the greater the chance of them converting – whether that is a list signup, a download, a phone call, or a sale.
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Brian Yanish - MarketingHits.com
from Supports for Leadership
February 23, 2015 1:45 AM
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Does future success require standing out from the crowd, being radically different and fundamentally changing the game? One thing is for sure: Organizations, and the people within them, must constantly re-invent themselves to remain competitive. Sustaining success depends on an organization’s ability to adapt to a changing environment.
Strategy today is less about conceiving and executing a brilliant master plan and more about shaping an organization that can quickly launch and learn from smart innovations
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Brian Yanish - MarketingHits.com
February 23, 2015 12:38 AM
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The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so under appreciated stem largely from it being a technical tool that’s not especially friendly to use. Once you get the hang of it, you’ll find no substitute for all it can do.
Today, let’s look at how you might be missing content in Google’s eyes. Start by going to Webmaster Tools, and if you haven’t already set up a free account, do so. Once you’re all set up, find your website:
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Brian Yanish - MarketingHits.com
February 22, 2015 11:39 PM
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When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi, but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.
But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research—engagement.
Every marketing team’s goals are to bring in new customers, grow their lifetime value and convert them into brand advocates who can influence their network to become new customers. But today’s constantly-connected world of digital, social and mobile has changed the way customers behave— and, consequently, how brands need to speak to their customers and prospects. As brands evolve, they’re learning that engagement is the critical next step. If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime.
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Brian Yanish - MarketingHits.com
February 22, 2015 10:54 PM
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“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: “How can tweeting get me more customers?”
All other benefits of Twitter aside, it is more than possible to use it as a lead generation tool to discover, interact with, and convert customers. Here are five ways that small businesses can use Twitter to do just that.
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Brian Yanish - MarketingHits.com
February 22, 2015 8:26 PM
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Facebook taketh and Facebook giveth away.
Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on their Pages, but Facebook may be giving some organic reach back.
Two important things to know: the new source of organic exposure is only for local businesses with real geographic locations, and it includes user-generated content about those businesses
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Brian Yanish - MarketingHits.com
February 22, 2015 7:22 PM
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It goes without saying that today’s digital marketer has an infinite set of options for reaching their target audience online. Within the single umbrella of “digital” there are multiple formats ranging from classic display media to native advertising, and from keyword marketing to high-impact video advertising. Plus, just about every device is now connected so marketers also need to think about replicating their messaging on mobile, desktop, tablets, and eventually, virtual reality.
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Brian Yanish - MarketingHits.com
February 22, 2015 6:05 PM
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We told you Facebook was getting into marketing automation.
Let’s look at some of the specifics and examine the implications.
The multi-product ads, product recommendations API, and dynamic product ads are Facebook’s first foray into real-time recommendations. They’re going beyond the caveman-like logic of last product page visited or simple website retargeting.
You’ll be able to drive ads to customers at different points in the funnel, not just cart abandoners. And because you’re loading up your product catalog and using optimized CPM, Facebook can optimize which creative to show when.
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Brian Yanish - MarketingHits.com
February 22, 2015 5:42 PM
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Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today's Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.
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Brian Yanish - MarketingHits.com
February 22, 2015 5:00 PM
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Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention.
How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies. We have seen quite a transformation from the day the first 468x60 banner ad was put on a website and the user was encouraged to click.
¿Es la "Atención "la métrica pendiente en entornos digitales?
¿Cómo saber si construimos marca en entornos digitales?
Excelente articulo!
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Brian Yanish - MarketingHits.com
February 22, 2015 4:28 PM
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Pictures have the ability to tell our stories better than written word. A resume may list your volunteer work with a non-profit that creates urban gardens for low-income communities, but a picture of you, elbow-deep in earth, showing others how to plant vegetables is more likely to connect with future employers who value community-minded team members.
With studies claiming 43 percent to 75 percent of employers check social media prior to hiring, every professional should invest in putting his/her best foot forward online, including his/her photos.
What Type Of Pictures Should You Use?
Leverage pictures demonstrating your personal brand and core values. A mixture of headshots and candid photos should underscore your brand can extend your reach online.
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Brian Yanish - MarketingHits.com
February 22, 2015 4:07 PM
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Marketing and User Experience (UX) are often at odds because of differences in goals and approaches. But they are closely linked by product release cycles and financial calendars. Can UX and Marketing work together to optimize the Customer Experience?
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Brian Yanish - MarketingHits.com
February 22, 2015 3:46 PM
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Throughout 2014 and even going into the new year, one of the biggest challenge with content marketing is creating engaging content, which in truth, is an obstacle to a much larger problem: connecting with our audiences.
This year’s findings collected by the Content Marketing Institute proves that 81% of B2B marketers deem engagement as an important content marketing goal.
70% of marketers from companies of all sizes are creating waaay more content over the last year but the problem is that only 5% of marketers are very successful at tracking the ROI of its own content marketing program.
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Brian Yanish - MarketingHits.com
February 22, 2015 3:35 PM
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B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
The report was based on data from a survey of 211 B2B professionals (50% in Sales, 50% in Marketing) from around the world (67% in North America, 18% Europe, 10% Asia, 5% other).
Some 54% of marketers surveyed say the two teams are somewhat aligned in their organization; a similar proportion of salespeople say the same: 58%.
Only 17% of marketers and 14% of salespeople say the two teams are fully aligned.
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Brian Yanish - MarketingHits.com
February 22, 2015 2:58 PM
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For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.
