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Brian Yanish - MarketingHits.com
February 25, 2015 3:35 PM
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s your content marketing getting the visibility it needs to reach the maximum audience it deserves?
Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?
Don’t worry if you answered “No” to either of these questions because you’re not alone. Like many marketers, you probably have a content marketing distribution checklist focused on owned and social media platforms.
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Brian Yanish - MarketingHits.com
February 25, 2015 3:13 PM
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Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz
My friend Brian rocks another great presentation at IBM Interconnect
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Brian Yanish - MarketingHits.com
February 25, 2015 2:44 PM
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Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about. But once content has been published, what measures do you have in place to make sure that your content remains fresh and useful in the future?
A lot of effort, after all, goes into creating content in the first place. And if the content you create is intended to have a long shelf life, the focus now becomes the next piece of content. But even evergreen content—topics and formats that have ongoing value to both your content marketing program and your target audience—can show fatigue and needs to be pruned and revitalized from time to time.
With that in mind, we’ve come up with a list of 5 quick reminders to help your content stay relevant.
Excellent guide to Webmaster Tools.
Skipped over a bit but one of the key issues regarding Content is to look at the search phrases which are causing your website to show low in the search rankings and use that as a guide to generate new ideas for fresh relevant content.
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Brian Yanish - MarketingHits.com
February 25, 2015 1:47 PM
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Google has added a new warning to Chrome that pops up before users visit a site that will encourage downloads of unwanted software, the search engine announced on Monday.
The red warning, pictured above, lets readers know that the site they're about to visit "might attempt to trick you into installing programs that harm your browsing experience" by, for example, switching your homepage or injecting extra ads on your screen. Chrome already has a warning that pops up once a software download is initiated.
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Brian Yanish - MarketingHits.com
February 25, 2015 1:32 PM
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With constant innovation shifting the digital environment, many marketers are readjusting their social strategies in order to remain in the conversation. Since Facebook began offering advertising to amplify reach, other social platforms are beginning to offer the same services.
Now, Twitter is offering “Twitter for Business” to allow businesses and brands to promote their content to a target audience. In this post, we will walk through what Twitter for Business is and why it should be considered for your marketing strategy.
What is Twitter for Business?
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Brian Yanish - MarketingHits.com
February 25, 2015 1:03 PM
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What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, challenging and rewarding role to be a marketer's marketer. "Our brands are B2C, and I am in a B2B business. For our brands, it's easier to differentiate themselves; their products taste or look or feel different, or go after different targets. For us, it's a more crowded marketplace. It's tough, I get that; it's also why I like that challenge, especially when I get to market our work or people as our differentiators."
As part of his job, Berkowitz must stay ahead of the curve when it comes to marketing and tech trends, so that he can not only educate his staff, but also position MRY as a thought leader in the space. A hot topic right now, of course, is the Internet of Things.
Going to be great, when my coffee maker knows I went to bed at 2am and I'm just about to wake up and it has 4 shots of fresh espresso ready.
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Brian Yanish - MarketingHits.com
from Surviving Social Chaos
February 25, 2015 12:47 PM
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Remember those road trips with family or friends when you were growing up? There was always someone (maybe you) in the car that kept asking that annoying question: “Are we there yet?” That’s what it feels like sometimes when we’re talking to B2B marketers about their social media efforts.
So how can you know whether or not you’re on track with social media, so that you can be confident that ROI is just around the corner?
A recent, common debate... Are you getting any return on YOUR social media investment?!
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Brian Yanish - MarketingHits.com
February 25, 2015 12:22 PM
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Here is a no-nonsense guide to creating Facebook ads. Answer the questions, follow the action steps, pay attention to each image and you’ll be ready to start marketing on Facebook in minutes.
To advertise on Facebook, you have to set up a company Page for your business. Once that’s complete, you’ll be able to start advertising your business.
The first decision you have to make is if you want to boost a post or create a separate ad. Boosting a post is paying to promote something you’ve already posted to your Facebook Page. This post will focus on creating an advertisement for a specific offer, but boosted posts are effective on Facebook as well and we’ll go over how to do that another time.
This article will help you make decisions about how to setup each ad before you spend a cent on Facebook. Open up a text document and write out your answers to all the questions. That way creating the ad will be a simple copy and paste operation.
Or you could just jump in with both feet and follow along in your Facebook Ads Manager as you read through this post. However, some fore-thought will help you refine and purify your ad for maximum response.
With a little planning and targeting you can use Facebook ads to drive leads.
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Brian Yanish - MarketingHits.com
February 25, 2015 11:37 AM
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As marketers, we spend a ton of time investigating the personality types of our target and current consumers. I’ve noticed a lack of focus on one’s own brand personality type.
A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to. Therefore, in order to promote your initiatives as effectively as possible, a clear message needs to be defined and then emphasized with the influencers you choose to work with.
The following five components will not only help you hone in on the personality type of your brand but also help you tailor your marketing initiatives effectively.
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Brian Yanish - MarketingHits.com
February 25, 2015 11:22 AM
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The top 3 core skills all new marketers need are the ability to write, the ability to do deep analysis and extract insights, and the ability to be creative.
This article is so true, today's marketer need to understand analysis more than ever before as big data will guide their next move.
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Brian Yanish - MarketingHits.com
February 25, 2015 8:06 AM
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Most of people think that influencer marketing is something related to the promotional part of the digital marketing world. However, the key idea behind us
I would agree, using influencers in your content strategy can improve your brands image and reach.
Just make sure the influencer you work with matches your buyer/customer persona or it could backfire.
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Brian Yanish - MarketingHits.com
February 25, 2015 7:20 AM
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I would also look at adding content curation into your content marketing strategy.
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Brian Yanish - MarketingHits.com
February 25, 2015 6:07 AM
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Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that’s productive and happy.
BE RESOURCEFUL WITH YOUR RESOURCES
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Brian Yanish - MarketingHits.com
February 25, 2015 5:06 AM
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But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going to create massive engagement, viral excitement, and blast revenue to new heights of glory and awesomeness?
According to this article, likes are not synonymous with engagement.
This I see as a possible trend, as people understand Facebook is just a starting point of this social media story. It will not necessarily drive revenue in all cases.
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Brian Yanish - MarketingHits.com
from RJI links
February 25, 2015 4:34 AM
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From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they're approaching Snapchat.
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Brian Yanish - MarketingHits.com
from Art, Entertainment & Internet Marketing
February 25, 2015 3:21 AM
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What are the top business schools in 2015? How can you get yourself enrolled? Find out everything as Fabsquare brings you the details you need to know.
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Brian Yanish - MarketingHits.com
from Social Media Strategies
February 25, 2015 1:45 AM
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Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable.
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Brian Yanish - MarketingHits.com
from Online and SoMe Marketing
February 24, 2015 9:51 PM
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Simple but powerful social media tips that you can implement right now to stand out and grow your social media presence.
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Brian Yanish - MarketingHits.com
February 24, 2015 7:22 PM
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Are you using SlideShare as a social media marketing option?
Are you using SlideShare presentations to market your business?
Have you considered SlideShare as a conversion tool?
SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.
In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.
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Brian Yanish - MarketingHits.com
February 24, 2015 6:05 PM
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The method of outreach sales reps use for a first connect makes a significant difference in response rates. So rather than basing your decision of calling a new prospect or sending an email on your personal preference or what you’re more comfortable with, you should choose according to what the prospect is most likely to respond to.
It’s a classic question in sales: Phone or email? While there are a few tips that can help you decide, sales reps should know that in the grand scheme of a sales engagement, it’s phone and email. However, I’m specifically addressing the first touch in this article, and since you shouldn’t issue an identical email and voicemail, you have to make a choice.
When deciding between trying a prospect by phone or sending an email, let the following three factors be your guide.
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Brian Yanish - MarketingHits.com
February 24, 2015 5:29 PM
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Accengage, which specializes in push notification technology for mobile apps, has released its Push Notification Performance Benchmark by Industry for iOS and Android. The data and accompanying infographic detail the performance of push notification campaigns in terms of opt-in and reaction rates, and offer tips for developers looking to increase their push notification engagement rates.
Accengage analyzed data from five billion push notifications sent to 150 million app users (worldwide) from January to December 2014, across 12 industries, including e-commerce, media, travel and retail. The data showed 46 percent of iOS users opt-in to receiving push notifications in apps, while Android users are automatically opted-in by downloading an Android app.
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Brian Yanish - MarketingHits.com
February 24, 2015 4:07 PM
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When it comes to your online presence and your LinkedIn profile in particular, for years, I’ve been telling professionals: Brand or be branded
In my opinion when you fail to create a compelling LinkedIn profile, you are basically telling the professional world one or more of the following:
Every year I speak with thousands of business owners on the topic of LinkedIn and Iím constantly surprised by the number of people who believe that having their name and job title up to date is enough to merit a presence in social media.
LinkedIn mistakes people make on their profile
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Brian Yanish - MarketingHits.com
from Social Media Useful Info
February 24, 2015 3:57 PM
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Looking for Pinterest board name ideas that will drive clicks, pins & followers? No problem. Your board names will ROCK after reading this simple guide!
Straight forward, simple tips that we should all pay attention to.
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Brian Yanish - MarketingHits.com
February 24, 2015 3:14 PM
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Let’s get right to the point. This article is gonna hurt.
Why?
Because this article is about the No. 1 mistake you and your business are making with what is still the most powerful online marketing tool there is – email.
You’ve heard the prognosticators: “Email is dead. Long live social media.”
Well, here’s the truth … they’re wrong.
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Brian Yanish - MarketingHits.com
February 24, 2015 2:57 PM
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Master the art of the 60-second elevator pitch and watch your sales go up.
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