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Scooped by
Brian Yanish - MarketingHits.com
March 6, 2015 11:22 AM
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Facebook is still the most popular social network among users aged 16 through 19, but only about one-half of them are active, down from 70 percent in 2012, according to the latest findings from GlobalWebIndex.
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Brian Yanish - MarketingHits.com
March 6, 2015 10:46 AM
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![5 Tips for Creating Powerful Brand Advocates [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/XkvZJ8rhcbRfVlvZTu8FiTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Brand advocates are a reliable way to expand your reach on social media. All the company has to do is provide positive experiences for repeat customers.
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Brian Yanish - MarketingHits.com
March 6, 2015 9:56 AM
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On the surface, project management seems simple enough. You have a project that needs to get done and someone is in charge of managing all the moving parts.
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Brian Yanish - MarketingHits.com
March 6, 2015 9:00 AM
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Most, if not all smartwatches house all of the processing power and display into the main unit itself, thus leaving the strap open and free to users who want to swap it out for something more formal or trendy, depending on what they need.
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Brian Yanish - MarketingHits.com
March 6, 2015 8:06 AM
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Whether or not it is true, the rumors about Apple building their own electric car are out there and safe to say it has generated a fair amount of interest.
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Brian Yanish - MarketingHits.com
March 6, 2015 7:20 AM
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Business owners understand the value of having excellent service, but what else goes into making the perfect customer experience? Companies are beginning to realize that customer experience management is a real thing that needs careful attention, as it will bring in and maintain new leads and recurring revenue. Great customer service is an extension of any firm’s marketing platform. Businesses can promote their benefits and services, but when you have clients that are willing to do it, that’s the key. Build your brand through loyalty and excellent service.
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Brian Yanish - MarketingHits.com
March 6, 2015 6:07 AM
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Imagine having a quick and simple way to instantly increase the engagement on your social media posts.
We’ve found that oftentimes images are the hook that draws more clicks, shares, and favorites on social media. And a number of marketing studies report the same:
Blog posts with images receive 94% more views than those without images
Having at least one image in a post leads to more than double the shares on Facebook and Twitter
Using an image on Twitter increases retweets by 28% and favorites by 36%
Engagement-grabbing social media images might be the closest thing we have to a magic wand on social media. And to make it even easier to design these images in a snap, we’ve whipped up a new, free tool we’d love to share with you.
Meet Pablo, the easiest way to create engaging social media images.
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Brian Yanish - MarketingHits.com
March 6, 2015 5:06 AM
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Content marketing has become a buzz phrase, not unlike “inbound,” “SEO,” and other words thrown around by digital marketers.
All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media.”
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Brian Yanish - MarketingHits.com
from Business: Economics, Marketing, Strategy
March 6, 2015 4:34 AM
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So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content.
Keeping in mind that you’re not competing with the BuzzFeeds of the world, take a giant step back. Think about your audience. To them, sexy isn’t necessarily a top-ten list about the best brunch to be had in Manhattan’s Lower East Side. They’re turning to you to be informed, educated, in the know, and—but only partially—to be entertained.
Here are three ways to get creative and deliver on their expectations.
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Brian Yanish - MarketingHits.com
March 6, 2015 3:21 AM
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We recently wrote about the State Department informally reaching out to marketers to help in the ongoing communication battle with the Islamic State (aka ISIS, aka ISIL).
But marketers might have a different ISIS fight on their hands, thanks to YouTube. According to CNNMoney, pre-roll ads from companies including Procter & Gamble (Swiffer), Anheuser-Busch (Bud Light) and Johnson & Johnson (Aveeno) have run before video ISIS propaganda videos and jihad-themed videos.
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Brian Yanish - MarketingHits.com
March 6, 2015 1:45 AM
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Content may seem like an overused buzzword, but it’s a vital part of today’s marketing landscape.
A recent infographic from content marketing platform NewsCred shows the importance of content, noting that 4.75 billion pieces of content are shared everyday. Additionally, NewsCred points out a study that found that 70 percent of consumers get frustrated when content isn’t relevant to them.
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Brian Yanish - MarketingHits.com
from Google Plus and Social SEO
March 6, 2015 12:38 AM
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The New Scoop.it Analytics Dashboard makes it pretty easy to identify where your audience is coming from.
Which scooped stories appeal most to your audience.
How engaged your audience is and
Which articles are getting the most traction and shares
As with most things. You reap what you sow. The more scoops I curate and share on the social web, the more traffic my topics and top socials receive. [ I knew that ]
Questions I like to get Answered from Analytics
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Brian Yanish - MarketingHits.com
March 5, 2015 11:39 PM
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Haiku Deck Zuru uses artificial intelligence to instantly transform your outline or rough PowerPoint/Keynote into a polished presentation. No expensive designers. No late nights. Learn more and become a Charter Member at www.haikudeck.com/zuru
I sign up and just became a @HaikuDeck Zuru Charter Member! See the future of beautiful presentations: bit.ly/getzuru
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Brian Yanish - MarketingHits.com
March 5, 2015 10:54 PM
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During yesterday’s “How to Secure Your Site for Google’s HTTPS Algorithm” SMX West session, Google Webmaster Trends Analyst Gary Illyes revealed that the most searched thing on Google is “Google” itself.
While discussing the importance of sites shifting to secure search, Illyes pointed out that many people search Google to find login pages for popular sites like Facebook. Emphasizing the point of unexpected searches, he said “Google” is the most popular search topic the search engine handles.
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Brian Yanish - MarketingHits.com
March 5, 2015 9:15 PM
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We all know that the most successful contests are ones that offer $25,000 round-the-world vacations for the whole family.
The thing is, that’s not possible for your (or most) businesses.
Check out this article on contests.
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Brian Yanish - MarketingHits.com
March 5, 2015 9:12 PM
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Understanding what your customers want means putting yourself in their shoes, knowing their problems and offering solutions. Working to first educate your audience goes a long way toward positioning the sell. “When you freely give your audience...
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Brian Yanish - MarketingHits.com
March 5, 2015 8:26 PM
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Trending branded Vines: Intel, Arbys and Burger King, Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines featuring a merman, casino sauces and meat.
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Brian Yanish - MarketingHits.com
March 5, 2015 7:22 PM
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New research from Conductor offers interesting insight when it comes to the SEO salary landscape.
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Brian Yanish - MarketingHits.com
March 5, 2015 6:05 PM
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The Gmail app got a whole lot friendlier with iOS 8 today. The updated app now supports notification replies and archiving of messages from the lock screen, has an Open In extension and a new attachment viewer.
Integration of #Google capabilities would consolidate #Apple market share imo
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Brian Yanish - MarketingHits.com
March 5, 2015 5:42 PM
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Annoyed by those promoted tweets on your Twitter feed? Hopefully, Twitter will make these ads more relevant to you in the near future.
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Brian Yanish - MarketingHits.com
March 5, 2015 4:28 PM
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For countless years, businesses have been searching for their own unique selling propositions, trying to differentiate themselves from their competitors and convince customers to choose them.
Businesses go about this in many ways, such as by highlighting the different features they have, lowering prices (or, in some cases, increasing prices), or focusing on the competitor’s disadvantages.
More progressive businesses focus on the emotional value their product or service provides. They emphasize how they change their customers’ lives, not by supplying them with endless pairs of socks, but by “paving their way to a brighter and more comfortable day.”
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Brian Yanish - MarketingHits.com
March 5, 2015 4:24 PM
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Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
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Brian Yanish - MarketingHits.com
March 5, 2015 3:46 PM
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Health and fitness company Fitbit has announced its acquisition of FitStar, developer of the popular FitStar exercise apps on mobile devices.
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Brian Yanish - MarketingHits.com
March 5, 2015 3:35 PM
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Twitter, the younger sibling of Facebook, shares a few traits with the company that invented the mobile app install ad.
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Brian Yanish - MarketingHits.com
March 5, 2015 1:29 AM
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Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more important. Of course we’ve known for a long time that fast pages are a good idea but until Google weighed in and said that they’re actually using page speed it as a ranking metric, not many people would do anything about it. Even then, it seemed that Google’s announcement mostly just served as a method by which hosting providers could cajole you into buying their new faster packages.
