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Brian Yanish - MarketingHits.com
March 8, 2015 1:45 AM
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want the content marketing strategy for your business to be successful, you can’t rely on developing great content alone.
No matter what your content goals are, you need traffic to your content to achieve them. This is where effective content promotion comes into play.
In this post, we’re going to look at five steps you can follow to promote each piece of content you create and get the best possible results from your content.
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Brian Yanish - MarketingHits.com
March 8, 2015 12:53 AM
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Every week, one curator answers four questions to help you understand why curation should be part of your content strategy. This week, our guest is Karen Dietz.
Karen's is a must follow. Her insights will have you rethinking your content strategy.
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Brian Yanish - MarketingHits.com
March 7, 2015 11:39 PM
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Content marketing has taken the business world by storm.
From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences.
The problem is, many businesses are letting their search engine optimization efforts suffer in the process.
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Brian Yanish - MarketingHits.com
March 7, 2015 10:54 PM
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This has given rise to three questions that concern SEO and SEM experts the most:
To all three questions, there is just one answer – dynamic content!
Of course, you’ll need to create engaging content first. Here are six steps to do so:
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Brian Yanish - MarketingHits.com
March 7, 2015 6:05 PM
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If you're looking for ways to grow your company, this infographic is backed up by tons of research and offers many ideas for boosting your growth.
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Brian Yanish - MarketingHits.com
March 7, 2015 5:42 PM
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Today everyone knows that you can’t build a successful online business without running a corporate blog or something else for the same purpose.
Blog is a communication channel with your customers and visitors, where you can always share your ideas and plans, learn customers’ needs or just enjoy pleasant talks and hear praises from your most loyal clients.
But, keeping readers happy and satisfied with your content is a tough challenge as you need to precisely know their interests and current trends of content marketing in your field to succeed. So, if you at least once felt desperate to find a brilliant idea for your writings, this post is exactly for you.
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Brian Yanish - MarketingHits.com
March 7, 2015 5:00 PM
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The internet has revolutionised how we communicate, work and interact with each other. Many say these changes are good, but some say otherwise.
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Brian Yanish - MarketingHits.com
March 7, 2015 2:54 PM
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Each year, businesses across the country proclaim that THIS is the year that they will grow sales while simultaneously reducing the cost of doing so. In 2015, remaining competitive in virtually any market requires a keen sense of how to push these dollar signs in opposing directions.
A good place to start is to revisit your strategic plan to ensure the assumptions related to your customers, competitors, go-to-market strategy, etc. are still relevant. This plan provides the foundation for your marketing and sales efforts.
The next logical step is to ensure that your digital strategies are up to the challenge. Although your target customer may not have changed, the way they buy products has changed dramatically. Today, B2B buyers undertake almost two-thirds of the purchasing journey online. Your plugged-in consumers get information via websites, LinkedIn, online forums and the like, anytime and anywhere. Marketing and sales teams need to find ways to understand this buyer behavior to gain mindshare and make the short list.
To supercharge your company's growth in 2015, here are five ingredients to complete your marketing and sales strategy:
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Brian Yanish - MarketingHits.com
March 7, 2015 2:44 PM
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The challenge executives face is clear. How do you have personalized conversations at scale?
At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. It was a theme that was reinforced presentation after presentation. So how do we address this issue?
It’s Difficult
The executives at the event were honest about how segmentation and personalization are some of the most difficult challenges they currently face. How do you truly capture intent because behavior is not enough? The VP of Client Strategy of the DAC group said “No one is in the perfect nirvana state”.
Content in Context
Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. He discussed two customer journeys that were exactly the same, but the context was incredibly different. He used the example of buying flowers for someone. Regardless of the reason for purchase, the transactions and the behaviors are the same—go online, choose a bouquet, enter an address, and purchase the flowers.
If marketers were to segment or personalize messages purely based on the transaction, they may write messages of congratulations when the flowers were for someone who experienced a loss. Creating personalized messages is not enough; the messages must work within the context of customer experience.
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Brian Yanish - MarketingHits.com
March 7, 2015 12:47 PM
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How many pages should a great marketing plan be? If you ask Jim Horan, the answer is one.
Of course, if you ask Horan how long a business plan, campaign plan, or divisional plan should be, he will give the same answer: one page.
For 20 years Horan has spread the gospel of the one-page plan. “It causes very busy people to stop and think,” says Horan, president of the The One Page Business Plan Company in Berkeley, California. “As they start to write, it confirms both their clarity and their confusion.”
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Brian Yanish - MarketingHits.com
March 7, 2015 12:46 PM
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Not sure about where to start when it comes to branding yourself on Twitter? These 7 tips will get you started building and maintaining your brand
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Brian Yanish - MarketingHits.com
March 7, 2015 12:42 PM
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The 2014 Influencer Marketing Benchmarking Report provides insight into which industries get the biggest return on their earned media and influencer marketing campaigns.
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Brian Yanish - MarketingHits.com
March 7, 2015 12:36 PM
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Marketing in 2015: exciting and terrifying. There's more of everything: data, channels, technologies, opportunities for customer interactions. But that “more” makes marketing tougher; it's harder to select the right data, optimize the channel mix, choose the ideal vendors, connect with the best customers at the most appropriate time.
And that's not all. Many marketers are finding themselves working deeper in the sales funnel or in service interactions. Marketing today is not for the faint of heart. No—marketing today is for executives who are cameleon-like: adaptable and able to blend with their changing environment.
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Brian Yanish - MarketingHits.com
March 7, 2015 11:46 AM
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Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team announced.
Building off the Structured Snippets featured introduced last September to organic search, Google is bringing a similar functionality to search ads where an additional line of text will be added to highlight specifics about your products and services.
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Brian Yanish - MarketingHits.com
March 7, 2015 11:37 AM
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For a while now there has been some debate over how to use LinkedIn.
Some suggest connecting with only people you know and work with, while others encourage inviting people to your network. The same way you would with Twitter, in other words, adding anyone and everyone. It doesn’t matter if I am delivering a key-note, conducting a workshop or presenting a webinar, a question that seems to always be asked is:
“When building my LinkedIn network, is quality better than quantity?”
But first lets look at some LinkedIn facts that show the quantity piece. Some cool Linkedin facts.
The LinkedIn facts
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Brian Yanish - MarketingHits.com
March 7, 2015 11:22 AM
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The problem is, while you’ve likely heard plenty about why your business should embrace content marketing and how your business can practice content marketing, you might not have a clear understanding of what exactly content marketing is.
A Definition of Content Marketing
Also called inbound marketing, it’s the information you put out there: White papers, videos, pictures with or without captions, infographics, webinars and so on. There is more than one accurate definition of content marketing. In fact, the Content Marketing Institute lists six different definitions. Here’s a good formal explanation:
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the object of driving profitable customer action.
And here’s our favorite casual definition, which CMI labels an “elevator pitch”:
Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.
Now that we have definitions out of the way, what marketing strategies qualify as content marketing? In other words, how do you become that rock star?
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Brian Yanish - MarketingHits.com
March 7, 2015 10:44 AM
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Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-an
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Brian Yanish - MarketingHits.com
from Lets Make It Happen
March 7, 2015 9:56 AM
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Pictures have the ability to tell our stories better than written word. A resume may list your volunteer work with a non-profit that creates urban gardens for low-income communities, but a picture of you, elbow-deep in earth, showing others how to plant vegetables is more likely to connect with future employers who value community-minded team members.
With studies claiming 43 percent to 75 percent of employers check social media prior to hiring, every professional should invest in putting his/her best foot forward online, including his/her photos.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
March 7, 2015 9:00 AM
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Last week's discussions over a potential investment valuing Snapchat in the region of $19 billion has brought into financial focus the value of instant messaging platforms in the modern smartphone ecosystem.
Instant messaging is phasing out Social Media
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Brian Yanish - MarketingHits.com
from iPads, MakerEd and More in Education
March 7, 2015 8:06 AM
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Why do you blog? Why does anyone blog? Why has blogging become a parallel to modern journalism, and a platform for people of all walks of life to be heard and represented?
It may be a simple as availability. We write because we can and now, we publish better and faster than ever. Blogging will never end, but keeping content fresh, relevant and have it make an impact needs constant revisiting. Check out these tools available at different free sites to help keep your blogging visible, high quality and what you need it to be. Whether it’s a boost you need with your research, writing style, or design, help is easily accessible.
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Brian Yanish - MarketingHits.com
March 7, 2015 1:45 AM
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Carnival in Brazil Feb. 13 through 18 was the subject of more than 534 million interactions (posts, likes and comments) from 49 million Facebook users, as well as 127 million interactions on Instagram.
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Brian Yanish - MarketingHits.com
March 7, 2015 12:38 AM
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Earlier this year it was reported that WhatsApp was done with users using third-party clients, and they even went as far as banning these users for up to 24 hours if they were found accessing the service via third-party clients.
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Brian Yanish - MarketingHits.com
March 6, 2015 1:26 PM
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Welcome to 2015: The Year of the Predictive Marketer.
In the year ahead, CMOs will need to not only build and foster teams that are data-savvy, but they will also need to embrace advancements in data analytics as core to their strategy and decision-making.
It’s not an option — it’s a need for survival.
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Brian Yanish - MarketingHits.com
March 6, 2015 12:22 PM
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Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force. Read the full article at MarketingProfs
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Brian Yanish - MarketingHits.com
March 6, 2015 11:37 AM
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Facebook could soon have to fight a lot more lawsuits outside its native California.
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