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Brian Yanish - MarketingHits.com
March 11, 2015 1:45 AM
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Netflix regularly holds internal hack days that consistently produce amazing results. Last year, the company showed off a hack that paused Netflix when your Fitbit detected you’d fallen asleep and custom playlists.
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Brian Yanish - MarketingHits.com
March 11, 2015 12:38 AM
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If you’re using the official Twitter app for Android, your profile just got a little bit better. Today Twitter announced it’s rolling out new profiles for Android.
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Brian Yanish - MarketingHits.com
March 10, 2015 11:39 PM
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Google Webmaster Trends Analyst, Garry Illyes, posted on Google+ early this morning with a clear message to site owners: “please tell search engines about your HTTPS URLs!
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Brian Yanish - MarketingHits.com
March 10, 2015 8:26 PM
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Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.
If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget. This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations.
Lots of great tips in this article to help you with your content marketing.
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Brian Yanish - MarketingHits.com
March 10, 2015 7:22 PM
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It’s probably premature to talk about a social media strategy for an app that just came out.
Or is it?
Part of social media is testing and learning, trial and error, leading the way so others may follow.
Some brands have experimentation built into their DNA. Most don’t and will never venture far from the comforts of Facebook, Twitter and YouTube. I’d estimate 80 to 90 percent of brands lie somewhere in the middle and make their moves based on the other 20 percent, or their competitors.
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Brian Yanish - MarketingHits.com
March 10, 2015 6:05 PM
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Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index.
This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. And, mobile-readiness is a lot more than just a responsive design or mobile site.
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Brian Yanish - MarketingHits.com
March 10, 2015 5:42 PM
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Even though it’s been addressed by a lot of professional SEO experts, including Google’s Matt Cutts, this is still a question we get a lot. So let’s review it in detail.
What is duplicate content?
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Brian Yanish - MarketingHits.com
March 10, 2015 5:00 PM
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As a content manager, your goal is to generate sticky, contagious content that’s widely read, shared, and acted on. Let’s say your team has just brainstormed 30 ideas for next quarter’s content calendar. They are all great ideas, but you need to pick some winners.
How will you prioritize what to publish? Obviously, your content must align with your brand, your story, and most importantly, your products and services. But there are some other principles you should consider applying, drawn from research in a fast-growing, academic discipline that you’ve likely never heard of: sociobiology.
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Brian Yanish - MarketingHits.com
March 10, 2015 4:28 PM
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Creative corporate business cards design for you. All business card PSD templates are perfect for any kind of company, or even personal use. In this post, you will see high quality print ready business cards created by professional designers.
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Brian Yanish - MarketingHits.com
March 10, 2015 3:35 PM
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We told you Facebook was getting into marketing automation.
Let’s look at some of the specifics and examine the implications.
The multi-product ads, product recommendations API, and dynamic product ads are Facebook’s first foray into real-time recommendations. They’re going beyond the caveman-like logic of last product page visited or simple website retargeting.
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Brian Yanish - MarketingHits.com
March 10, 2015 3:29 PM
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Google is finally launching a Calendar app on the iPhone. We first reported on leaked images of the new app back in January.
A new #Google Calendar App is now available for #iPhone. Which #smartphone apps do you use to manage your schedule, #ygk? #FixMyPod
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
March 9, 2015 10:04 AM
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Seven data-driven points to help you create better content, distribute it more effectively and be better able to prove the lifetime value of your content marketing efforts.
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Brian Yanish - MarketingHits.com
March 8, 2015 5:00 PM
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Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease. That’s according to ITSMA polling conducted in February 2015, which found that overall, budgets were expected to increase 4.4%.
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Brian Yanish - MarketingHits.com
March 8, 2015 4:28 PM
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It’s time to join the podcast party. Thanks in part to Serial, the digital audio format is rapidly going mainstream. The runaway true crime hit boasted an audience for its final episode that rivals some network TV. More high-quality shows are being produced, and audiences once dominated by fans of the obscure and techy now include many of your customers—and maybe even your boss.
Basically the digital audio equivalent of a blog with an RSS feed, podcasts have been around for more than a decade. While great content has helped, the biggest change that explains the format’s recent explosive popularity may be the mass adoption of the smartphone. We can now discover and consume content while working out, commuting, grocery shopping, or walking the dog. These are hours of boredom every day that can now be filled with smart, interesting, well-produced content.
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Brian Yanish - MarketingHits.com
March 8, 2015 4:07 PM
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A new study gives an inside look at how top brands are using social marketing to extend the reach and visibility of their events—and why it matters.
Thanks to social media and other technology tools, your conference’s reach extends well beyond the venue walls and your attendees who are there in person. That’s exactly why event marketers are focused on what they can do to make an impact beyond a live event.
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Brian Yanish - MarketingHits.com
March 8, 2015 3:46 PM
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Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.
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Brian Yanish - MarketingHits.com
March 8, 2015 3:35 PM
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Conference print agendas face obsolescence as event marketers go mobile
As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.
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Brian Yanish - MarketingHits.com
March 8, 2015 2:58 PM
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When we speak of mobile advertising trends we usually think as far as a couple of months to a year from the present. That’s all well, but what’s more interesting is what will happen three to five years from now.
According to eMarketer, mobile internet ad spending will grow to $94 billion worldwide by 2018. Furthermore, Ericsson reports that there will be 10 times the amount of mobile data traffic by 2019. All signs point to mobile advertising growing more than we can imagine, and as with anything, it has to evolve if it wants to stand the test of time.
With that said, here are five mobile advertising trends you can expect to see by the year 2020:
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Brian Yanish - MarketingHits.com
March 8, 2015 2:54 PM
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Only 2% of customers buy on their first visit – these marketing tools will get them to complete the customer journey.
Let’s be honest. It’s very rare that you visit a website and want to buy something straight away.
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Brian Yanish - MarketingHits.com
March 8, 2015 2:16 PM
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The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line?
Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques.
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Brian Yanish - MarketingHits.com
March 8, 2015 1:41 PM
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As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it.
Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing needs to drive prospects into the top of the funnel and at the sharp end they become customers and brand advocates.
So what are the most important content marketing goals?
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Brian Yanish - MarketingHits.com
March 8, 2015 1:26 PM
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Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. As a result, in addition to being brand builders and message crafters, modern marketers now also wear the hat of technologist, according to a new eMarketer report, “Marketing Technology: Nine Important Trends for Brands and Agencies in 2015.”
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Brian Yanish - MarketingHits.com
March 8, 2015 10:44 AM
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Chris Brogan is the CEO of Owner Media Group and an expert in content creation, digital marketing, business growth. He's consulted with companies like Microsoft, Disney, Google, Pepsico, Sony, as well as small businesses. Chris will be sharing his tried and true tips for creating content that actually builds connections with readers
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Brian Yanish - MarketingHits.com
March 8, 2015 9:56 AM
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“How cool would it be to have 1 million Facebook fans?”
This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.
Would it be cool to have 1 million Facebook fans? Absolutely!
Is this the right way to set goals?
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Brian Yanish - MarketingHits.com
March 8, 2015 4:21 AM
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Email newsletters are back in a big way. Starting your own is a great way to build an audience for yourself or a company and offers a way to personally reach people in a place that they’re most likely to read: their Inbox.
This post will take a look at how to start your own email newsletter, from my experiences running my own technology newsletter over the last year. From the best tools for sending your emails to how to find people who might be interested in subscribing.
