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Brian Yanish - MarketingHits.com
March 11, 2015 10:54 PM
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By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn't get without the social bookmarking service.
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Brian Yanish - MarketingHits.com
March 11, 2015 8:26 PM
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Most advertisers today are going in blind and getting deceived in online advertising. Amid the rise of programmatic online media buys, somehow transparency has deftly managed to slip through the cracks.
Brands and agencies at a recent Digiday event were asked to identify their single largest concern regarding online advertising. Once all votes were in, ad fraud and viewability emerged as the top industry issues keeping execs up at night.
With bots, suspect placements, and cost-transparency issues looming large, heads of digital are beginning to take a closer look at exactly where, when, and what their agencies and ad tech partners are running in their ad placements.
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Brian Yanish - MarketingHits.com
March 11, 2015 7:22 PM
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Marketers will finally be able to drink from Facebook’s data firehose.
At least some marketers. And perhaps sip is a better way to put it, but Facebook announced today its first deal to open consumer “topic data” to select businesses in the United States and United Kingdom. The new feature will enable marketers to see what Facebook users are saying about topics relevant to their businesses and help them craft more relevant and effective campaigns, Facebook said in a blog post:
Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.
For example, with topic data:
- A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair to better understand their target audience.
- A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock.
- A brand can see how people are talking about their brand or industry to measure brand sentiment.
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Brian Yanish - MarketingHits.com
March 11, 2015 6:05 PM
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Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.
Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.
Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).
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Brian Yanish - MarketingHits.com
March 11, 2015 5:42 PM
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Have you ever wondered what it would take to become a “thought leader” in your industry? Have you put any effort into developing your personal brand?
If you see the value in these concepts, but don’t know where to start, this post is for you.
The good news is, plenty of thought leadership and personal branding opportunities exist—thanks in large part to the internet. The route you take will depend on your strengths. If you’re a gifted speaker, participating in a TEDx talk or speaking at conferences can boost your profile. And if you have a way with the written word, guest posting on blogs and media sites is a relatively easy way to build your brand. If you have graphic design skills, teaming up with a like-minded company or influencer to create a valuable infographic is another option.
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Brian Yanish - MarketingHits.com
March 11, 2015 5:00 PM
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The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to below 2%, there’s never been a better time for brands to create compelling content experiences that drive audiences to their owned and operated properties.
Not sure where to get started? Don’t panic: Just because you can’t find a freelance Pulitzer Prize winner to write your bylines or scour Fiverr for Scorsese-level Instagram videos doesn’t mean you’re out of luck.
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Brian Yanish - MarketingHits.com
March 11, 2015 4:07 PM
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In this context, we are desperately looking for the simplest, most concise answer to the following key questions: Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let’s find out.
Creating effective visual content doesn't have be a daunting tasks. Infographics is a high-trend option to using visual content within the context of your blog.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
March 11, 2015 3:57 PM
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Various studies report quite exciting stats regarding visual content. So here are 10 icomprehensive tips on how to create awesome visual content.
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Brian Yanish - MarketingHits.com
March 11, 2015 3:14 PM
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Gadgets rental startup Lumoid will be offering people the chance to rent an Apple Watch before deciding whether to buy it or not.
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Brian Yanish - MarketingHits.com
March 11, 2015 2:57 PM
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For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.
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Brian Yanish - MarketingHits.com
March 11, 2015 2:16 PM
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Amazon has just opened Exclusives, a new store for US customers that features products from up-and-coming brands, including some from inventors on the entrepreneur TV show Shark Tank.
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Brian Yanish - MarketingHits.com
March 11, 2015 1:41 PM
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If you’ve ever wanted to look up the Twitter accounts you follow to find users who are interested in a particular topic or are located in a certain city, Filta is up to the task. It’s a neat idea that Twitter should’ve thought of first.
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Brian Yanish - MarketingHits.com
from digital marketing strategy
March 11, 2015 1:26 PM
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If you've started a blog you probably want other peoples’ eyes to see your hard work. Therefore, you'll need online marketing tips to promote your blog.
This article includes tips from top bloggers
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Brian Yanish - MarketingHits.com
from Digital Disruption in Pharma
March 11, 2015 12:22 PM
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I was sent an email from a reader of Pharma Marketing Blog directing me to an infographic about the day in the life of a digital marketer. You can view the entire graphic here, but I want to focus on the section reproduced below and compare that to what my day looked like yesterday. You can compare it to your own day and see if you fit the pattern.
So how typical is this? Read more...
Typical DigGuy seems driven to succeed. But does spending almost every waking hour on your work increase your chances of success in digital marketing?
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Brian Yanish - MarketingHits.com
March 11, 2015 11:37 AM
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Earned media and customer engagement are two of the primary uses of social media for business. With high quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.
21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often – more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand.
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Brian Yanish - MarketingHits.com
March 11, 2015 11:22 AM
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Brian Yanish - MarketingHits.com
March 11, 2015 10:46 AM
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The challenge here is conversion. How do you turn every like or comment into actual revenue? How do you convert every share into in-store foot traffic? It is not enough that you make your brand its own website or Facebook page. The real test is inspiring people to take action, check you out, and ultimately be loyal to your brand and what it stands for.
For a start, let’s take a look at the market. A survey by Dimensional Research shows that the buying decisions of 90 percent of consumers are influenced by positive online reviews. Imagine how huge the market is! With a huge market comes great opportunities for your business and with the right digital marketing initiatives, you can convert this number into store traffic and actual sales.
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Brian Yanish - MarketingHits.com
March 11, 2015 9:56 AM
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The Avon lady is smiling somewhere, as the manufacturer of beauty, household and personal-care products finished atop the February 2015 edition of The Love List from social relationship platform Hootsuite.
Hootsuite uses data from its uberVU unit to rank more than 450 of the top brands globally, giving them scores between one and 100 based on three key data points:
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Brian Yanish - MarketingHits.com
March 11, 2015 9:00 AM
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Would you like to make more meaningful connections in your Twitter network?
Are you struggling with generating more leads and sales on social media?
Twitter is a great place for sharing information and building relationships through conversation. While target market research is still essential for lead generation social media can bring even more prospects who can be converted into sales.
As we move forward in this new year statistics show that sales are on the rise with Twitter. According the an infographic on Adweek.com, 33 percent of users follow a brand with 67 percent of those willing to purchase from those companies
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Brian Yanish - MarketingHits.com
March 11, 2015 8:06 AM
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To grab attention in the crowded virtual supermall we call Facebook, you must keep your audience on its toes. The right ratio of traditional brand reinforcement messaging and a spontaneous X factor is the critical factor.
In essence, agencies must have a duck, duck, goose approach to messaging, with the “duck” being a visual style that is dictated by an internal style guide, and the “goose” being a more randomly curated post. If properly balanced, this “sneak attack” technique works on two levels. First and foremost, a brand must remain consistent in tone and look in order to establish that look and gain mindshare. However, in order to avoid “social numbness,” you must keep people guessing by spicing up your feed with atypical content once in a while.
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Brian Yanish - MarketingHits.com
March 11, 2015 7:20 AM
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Twitter has a fairly prevalent abuse problem. From a monumental number of spam bots, to problems with personal abuse and stalking, and government censorship by abuse reporting tools. Twitter has attempted multiple solutions to the problem, and now they’re attempting to use phone verification to stop spam.
Users who have received short-term suspensions will be required to verify their phone number with Twitter. This will enable Twitter to track these users, and stop them from creating multiple accounts, or spamming other users.
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Brian Yanish - MarketingHits.com
March 11, 2015 6:07 AM
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Are you looking for ways to enhance your social media marketing?
Do you want new tools to simplify your marketing tasks?
We asked a group of social media pros for the hottest social media tools they use today.
Check out these social media tools to see if they’re a good fit for you!
Collection of tools to make social media marketing more efficient and effective. Outlines simplified processes.
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Brian Yanish - MarketingHits.com
March 11, 2015 5:06 AM
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Have you ever stopped to think about the various ways of connecting your website to your social media accounts? If you have social media accounts and are at least somewhat active, there most definitely needs to be a connection between your social accounts and your website.
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Brian Yanish - MarketingHits.com
March 11, 2015 4:34 AM
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Information is power, and Facebook continues to empower its advertisers with deeper and deeper data with Tuesday’s announcement of the rollout of topic data.
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Brian Yanish - MarketingHits.com
March 11, 2015 3:21 AM
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Don't get your best ideas in the shower? That's okay. As it turns out, most great ideas aren't conjured during a morning shampoo. Instead, they're a result of a process -- one influenced by both our intuition and a variety of external factors.
aggiungi la tua intuizione ...