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Brian Yanish - MarketingHits.com
March 13, 2015 6:07 AM
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In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself.
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Brian Yanish - MarketingHits.com
March 13, 2015 5:06 AM
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Optimizing The Landing Page Itself
What happens when your targeted potential leads actually land on the page? What would be their reaction? Double check the following factors that make up your landing page:
Branding – Your landing page doesn’t just have to look nice, it should be aesthetically pleasing as well as branded. Use your brand’s colors and color schemes to generate brand recall from your page’s design. You should also take your copy and images into consideration — there may be too much info on the page to meet your Internet marketing conversion goals.
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Brian Yanish - MarketingHits.com
March 13, 2015 4:34 AM
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I’ve had the pleasure of working with nearly a hundred companies so far on advertising and marketing initiatives. My client base ranges from Fortune 500 to cool new startups ready to take on the world. While marketing and advertising for these companies I’ve started to notice many common questions and actions that have had negative effects on the bottom line.
When we are evaluating whether or not our services are the right fit for our clients, here are the questions that we ask to make sure that we can deliver, and are on the same page when campaigns go live.
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Brian Yanish - MarketingHits.com
March 13, 2015 3:21 AM
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Digital media startup Vocativ launched with ambitions to use data mining techniques for journalistic ends.
Now, it's giving a peek under the hood of that proprietary technology.
On Thursday, Vocativ is launching Social Map, a public tool that lets users search for location-specific information such as tweets, Instagram posts or YouTube videos. It will provide a raw look at information as well as an editor-curated feed.
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Brian Yanish - MarketingHits.com
March 13, 2015 1:45 AM
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A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media.
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.
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Brian Yanish - MarketingHits.com
March 13, 2015 12:38 AM
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We all know that Twitter offers you the ability to create a trackable, branded hashtag. But have we really thought about the implications of this? You as the company choose the words, letters, and caps on the hashtag. This is a great opportunity to create a name for your company, but it is also a great opportunity to show that you have not planned at all for the branding monster you have just created.
The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. Don’t be like them. Create something amazing and memorable, for the right reasons.
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Brian Yanish - MarketingHits.com
March 12, 2015 8:26 PM
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Tumblr was the fastest-growing social media platform in 2014. It also has the youngest average audience of all social platforms, with 70 percent of its users between the ages of 16 and 34. This means that a large portion of its users are millennials – a demographic that is notoriously hard to reach and engage with.
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Brian Yanish - MarketingHits.com
March 12, 2015 7:22 PM
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Few people hate packaging more than I do. There are the obvious reasons: environmental unfriendliness, messy cleanup, and the sometimes unfathomable difficulty of opening the thing. These are mere tactical annoyances.
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Brian Yanish - MarketingHits.com
March 12, 2015 6:05 PM
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Marketing demands creativity. But the need for productivity often gets in the way.
In fact, one study found that 80% of employees feel pressured to be productive rather than creative. And 75% said they’re not living up to their creative potential.
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Brian Yanish - MarketingHits.com
March 12, 2015 5:42 PM
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Podcasts, a digital medium that delivers content via web syndication or streamed through a computer or mobile device. Podcasts are typically much shorter than audiobooks, and you can find a variety of topics including, but certainly not limited to, news, politics, self-help, music and even home brewing.
Unlike radio, you can listen on your own time and at your convenience.
While on-demand digital media has been around for years, the quality and quantity of content has increased significantly over the years. With so many choices, finding good content is difficult and can often turn away new listeners.
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Brian Yanish - MarketingHits.com
March 12, 2015 5:00 PM
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For countless years, businesses have been searching for their own unique selling propositions, trying to differentiate themselves from their competitors and convince customers to choose them.
Businesses go about this in many ways, such as by highlighting the different features they have, lowering prices (or, in some cases, increasing prices), or focusing on the competitor’s disadvantages.
More progressive businesses focus on the emotional value their product or service provides. They emphasize how they change their customers’ lives, not by supplying them with endless pairs of socks, but by “paving their way to a brighter and more comfortable day.”
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Brian Yanish - MarketingHits.com
March 12, 2015 4:28 PM
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Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry.
Would you ever walk up to this person and request them to promote your business, write an article or request for his or her time?
And if you do happen to try your luck, chances of them fulfilling your request would be little to none simply because you haven’t built a relationship with them.
How to approach new contacts through LinkedIn
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Brian Yanish - MarketingHits.com
March 12, 2015 4:07 PM
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Until now, Facebook has been wary of doling out big data to advertisers. It's a practice long used by Twitter — a company that has profited immensely from it.
But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.
For now, Topic Data will only be available in the U.S. and U.K. to a "limited number of DataSift's partners." All of the partners will be Facebook-approved.
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Brian Yanish - MarketingHits.com
March 12, 2015 3:46 PM
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Google is testing a new local pack design, also known as the “snack pack,” it’s local maps results found in the web search results that are triggered based on local intent queries.
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Brian Yanish - MarketingHits.com
March 12, 2015 3:35 PM
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Roger Dooley, neuromarketing expert, reminds us in his book Brainfluence that in 80% of cases we make a decision before being rationally aware of it.
Although Dooley explains this effect in terms of how our brain works, in my opinion, distinctly separating neuroscience and the theory of archetypes would be incorrect. On the contrary, I believe that these two aspects of the study of the human mind are complementary.
According to Jung, archetypes are "[...] forms or images of a collective nature which occur practically all over the Earth as constituents of myths and—at the same time—as individual products of unconscious". He then, added something that interests us greatly: "The [forms and images] are imprinted and hardwired into out psyches".
Being able to design a brand personality around an archetype that connects unconsciously with our audience is a big first step for: brand loyalty, community creation, engagement, conversions.
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Brian Yanish - MarketingHits.com
March 12, 2015 2:58 PM
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While you've probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right.
To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing. And if you want to see a #TBT campaign in action, head over to INBOUND, the Blog -- we're celebrating #INBOUNDtbt with a visual history of our INBOUND conference, complete with a throwback discount on tickets.
What Is Throwback Thursday?
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Brian Yanish - MarketingHits.com
March 12, 2015 2:54 PM
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Do you engage with your audience on multiple social platforms?
Do you want to work more efficiently?
Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time.
In this article you’ll discover how to create a social media to-do list in four steps.
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Brian Yanish - MarketingHits.com
March 12, 2015 2:16 PM
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Facebook Credits became a thing of the past in September 2013, but the social network must still face a class-action lawsuit related to kids’ ability to purchase them.
Reuters reported that U.S. District Judge Beth Labson Freeman in San Jose, Calif., ruled that the plaintiffs in I.B. et al vs. Facebook Inc., U.S. District Court, Northern District of California, No. 12-01894, could press on with their case.
The class action was originally filed in April 2012, before the demise of Facebook Credits, and it was brought by “hundreds of thousands” of parents whose children used their credit cards and debit cards to buy the virtual currency. The plaintiffs also challenged the social network’s “all sales are final” policy of refusing refunds in such cases.
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Brian Yanish - MarketingHits.com
March 12, 2015 1:57 PM
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![Should You Buy the Apple Watch? [Flowchart] | MarketingHits | Scoop.it](https://img.scoop.it/tGI-DHEF3gGqfg_IElK6mzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It's been a whopping five years since Apple unveiled a new product line: the iPad. So, needless to say, Apple fans are chomping at the bit to get their hands on the latest piece of hardware from the tech giant: the much-anticipated Apple Watch.
Well, the day has finally come. It's rumored that Apple will unveil the Apple Watch at their event this afternoon. It will come in three distinct varieties: one with a standard stainless steel casing, one with an aluminum casing, and one with an 18-karat gold casing. You can also choose between two sizes: 38mm or 42mm casings. Finally, you can pick from a few different bands, including the "Classic Buckle," the "Sport Band," and the "Milanese Loop."
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Brian Yanish - MarketingHits.com
March 12, 2015 1:41 PM
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If you haven’t heard of ASO — or App Store Optimization — it’s time to level up. Why? If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.
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Brian Yanish - MarketingHits.com
March 12, 2015 10:44 AM
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Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article examines why they are doing this, so you can better decide whether you should accept their offer of free or cheaper technology.
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Brian Yanish - MarketingHits.com
March 12, 2015 3:21 AM
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Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.
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Brian Yanish - MarketingHits.com
March 12, 2015 1:45 AM
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“Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: reaching out a new audience, dusting off forgotten tales or making the most of your efforts.”
Content marketing experts provide us some insight on the value of repurposing content, including an analysis of ROI.
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Brian Yanish - MarketingHits.com
March 12, 2015 12:38 AM
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Gopi Kallayil, Google's Chief Evangelist of Brand Marketing, will discuss his perspective on online branding and show you practical ways to reach your customers in the moments that matter most.
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Brian Yanish - MarketingHits.com
March 11, 2015 11:39 PM
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The most important and valuable piece of knowledge any business can have is the deep understanding of who their customer is. When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “Who do we want to be a hero to?”
It’s not enough to merely talk about it among the senior team and occasionally in sales meetings, nor is it enough to document your buyer personas and then cast them aside with your marketing plan to collect dust.
Your buyer personas should be among the most worn out documents in your sales and marketing arsenal. While there has been a meaningful increase in the adoption and use of personas on the marketing side (as a recent report from CMI and MarketingProfs supports), the sales side of most organizations still seem to be lagging in this area
"... it is impossible to have alignment with clarity on who you are trying to attract without defining your buyer personas... " I would agree for online business but maybe you have a different opinion?
