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Brian Yanish - MarketingHits.com
March 17, 2015 4:34 AM
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Brian Yanish - MarketingHits.com
March 17, 2015 3:21 AM
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Many organizations are embracing storytelling techniques to better connect with their audiences and drive them to action. They’re implementing long-form content as a platform for storytelling making use of its rich imagery, interactive elements, and better sharing capabilities.
People generally learn more and remember more when more of their senses are engaged by a story. Stories that include images get about twice the engagement as text-only stories. Stories told with visual elements are instantly captivating. The more senses that are engaged, the more emotions will be engaged and the more memorable the experience will be.
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Brian Yanish - MarketingHits.com
March 17, 2015 1:45 AM
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Most of us do not remember the humble beginnings of the biggest technology companies in the world. They used to be very different, especially the logos which, just like the brand themselves, have come a long way before they became what they are today.
Today we want to give you a glimpse into the past and show what Microsoft, Motorola, Apple and other well-known technology brands’ logos looked like 40 years ago. If it wasn’t for their names or descriptions, we would easily miss some references. The logos are footprints of old brand images and rare pieces of history.
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Brian Yanish - MarketingHits.com
March 17, 2015 12:38 AM
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Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t provide enough insight into how a brand, service, or network is doing. SocialRank has compiled a list, the Global Brands Index, ranking brands on Twitter by their level of engagement.
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Brian Yanish - MarketingHits.com
March 16, 2015 11:39 PM
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How have auto-play video ads on Instagram fared since launching in October, and how can brands best take advantage of the medium?
Instagram said in a blog post that its 15-second auto-play video ads are now available in the U.S., U.K., Canada, Australia and France, offering up apparel retailer Banana Republic as a success story.
According to the Facebook-owned photo- and video-sharing network, Banana Republic used a time-lapse technique to develop its video ads, highlighting its winter line, and the retailer’s campaign “drove a significant lift in ad recall and lift in associating the brand with fashion-forward clothing.”
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Brian Yanish - MarketingHits.com
March 16, 2015 10:54 PM
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Scientists have conducted research for years to unlock the secrets of the human mind -- and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results.
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Brian Yanish - MarketingHits.com
March 16, 2015 2:44 PM
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One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve been privileged to work with some amazing bloggers. I’ve also spent years analyzing some of the most successful people in the industry. Here are some of the most outstanding characteristics of these bloggers. These are examples worth following.
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Brian Yanish - MarketingHits.com
March 16, 2015 1:47 PM
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As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, is working from home all it’s cracked up to be?
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Brian Yanish - MarketingHits.com
March 16, 2015 1:32 PM
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As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there, with new ones popping up every week.
As helpful as such tools are, the sheer quantity available can make it overwhelming to figure out which ones you need.
This article is based on the recently published e-book, 20 Tools for Clever Marketers, including some the most popular tools used by marketers from brands such as Nike and L'Oréal.
Some tools are a bit tricky to master but a good list all the same. Never forget, BEEF (BEnefits vs. EFforts).
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Brian Yanish - MarketingHits.com
March 16, 2015 12:47 PM
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You may still get on Facebook and Twitter to respond and engage with your customers. But could it be that someday soon you won’t be using these social channels to share content or connect with those in your niche?
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Brian Yanish - MarketingHits.com
March 16, 2015 12:22 PM
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When it comes to marketing these days, simple blocks of text are not enough. From simple text-based content to images, and now to videos – the process of content marketing has moved forward at a fast pace. Video marketing is the in-vogue marketing procedure. And it is being embraced by companies on a regular basis. And it’s not without any reason.
Here’s a quick look at some interesting facts that are driving video marketing across companies:
- Online videos have 100 million watchers everyday
- 75% executives admit watching work-related videos at least once weekly
- Videos influence purchasing decisions of 90% online shoppers
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Brian Yanish - MarketingHits.com
March 16, 2015 6:07 AM
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When Google went public in 2004, founders Larry Page and Sergey Brin defined their company’s culture with the phrase: “Don’t be evil.” That advice has become a touchstone in Silicon Valley, invoked both earnestly and ironically. Now two Internet marketers have turned the phrase inside-out: running a brainstorming session aimed at finding new ways of doing the devil’s work.
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Brian Yanish - MarketingHits.com
March 16, 2015 5:06 AM
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Going by the gorgeous advertising, it's hard to dispute that Apple's new smartwatch has some tremendously compelling features and impeccable design. But Apple Watch is far from the first entry in the budding category, and the others have ads too. How does smartwatch advertising stack up, circa March 2015?
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Brian Yanish - MarketingHits.com
March 16, 2015 4:34 AM
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How does the current piece of content you’re creating fit into your content strategy?
New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience.
Allow me to elaborate with an example from one of my favorite stories, Harry Potter.
Hang in there; this is actually a fantastic lesson. Mind your eyeballs if you haven’t read the books or watched the movies — and plan to. There are spoilers.
How do you set goals for your content and make sure you achieve them?
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Brian Yanish - MarketingHits.com
March 16, 2015 3:21 AM
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The US smartphone market continues to see significant growth, according to a new forecast from eMarketer, and 190.5 million consumers will have smartphones this year. That figure already represents 73.8% of all US mobile phone users and nearly 60% of the US population, and the number of smartphone users is still growing in the double-digits.
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Brian Yanish - MarketingHits.com
March 16, 2015 1:45 AM
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There are plenty of online resources that can help business owners reach customers, stay organized, and improve productivity. If there’s a part of your business you need help with, there’s likely an online tool that can help you with it. Members of our small business community have certainly found that to be true. And some of them have even shared a bit about online tools they’ve found helpful in their own blog posts. Read about some of those tools and other small business updates in this week’s Small Business Trends community and information roundup.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
March 16, 2015 12:38 AM
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In a newsroom, you will often hear people say: If you can’t tell your story in one sentence, then you don’t have a story. The same is true with branding: if you can’t tell your brand’s story in one social media post, then you let go of a golden opportunity —opportunity to inspire, connect, and build a loyal following. People have this fondness of reading through what’s going on with other people and how others feel. A wedding proposal story, for example, is always a hit. Stories like these make you happy, giddy, emotional, and important just because it was shared with you.
Story telling was once a very strong part of many cultures and in the western world was becoming a lost art with the rise of the 5 second attention span. Now Social Media is playing it part in the revival. Three cheers.
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Brian Yanish - MarketingHits.com
March 15, 2015 11:39 PM
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Ben Rubin, the cofounder of the streaming social video app Meerkat, had just arrived at SXSW in Austin, Texas, started handing out bright yellow T-shirts, and was enjoying his app’s massive buzz when he got the call. It was from Twitter: They wanted to let him know that Meerkat’s access to the Twitter graph was being limited within the next two hours.
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Brian Yanish - MarketingHits.com
March 15, 2015 11:11 PM
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While connecting devices in the home to the internet creates all kinds of interesting possibilities, the concept still has a ways to go before it really enters the mainstream — and there are a number of obstacles, according to Quirky CEO Ben Kaufman.
“In general there is a belief that the internet brings functionality to devices you could not have without it. Trying to crack the code is interesting. We’re not super there yet, and not just Quirky, but everyone [in this space],” he said in an interview with Andreessen Horowitz partner Scott Weiss at South by Southwest today.
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Brian Yanish - MarketingHits.com
March 15, 2015 11:08 PM
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Hilary Hinton "Zig" Ziglar, an American author, salesman, and motivational speaker born in 1926, once said, "You can't be too busy chopping wood to sharpen the ax."
Important advice for marketers.
It's so easy to get caught up in the vortex of daily activities: the website updates, the email campaign that needs to be developed, the tradeshow or event that requires attention, the constant care and feeding of various social media platforms, and the new product launch plan, not to mention efforts to improve search engine optimization, monthly tracking, and, well, the list goes on.
Despite your best efforts, the to-do list never seems to dwindle. But that mindset keeps you focused on chopping the wood when, as Zig suggests, the chopping would be so much easier if the ax were sharper. The amount of "wood" collected would then depend on the quality of the ax, not the number of swings.
Value creators who understand and apply this principle are able to improve and prove the value of their marketing efforts. And they take the following steps.
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Brian Yanish - MarketingHits.com
March 15, 2015 10:54 PM
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Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue.
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Brian Yanish - MarketingHits.com
March 15, 2015 10:37 PM
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What do people talk about when they talk about _______ on Facebook? Soon marketers will have the answer.
Facebook will start telling marketers the types of people who are talking about specific topics on the social network as well as the kinds of things they're saying, through a partnership with social data firm DataSift.
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Brian Yanish - MarketingHits.com
March 15, 2015 9:51 PM
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You don’t want to be caught with your data exposed.
If your organization is still struggling with data management, you are at risk of drowning in it and missing out on critical customer insights. The goal this year for digital marketers should be to make all of that “big data” compact, through an increased investment in analytics.
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Brian Yanish - MarketingHits.com
March 15, 2015 9:45 PM
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Among the 500+ new, generic top-level domains (gTLDs) that have been approved, few have generated as much concern and consternation as .sucks.
Before he left office, US Senator Jay Rockefeller told ICANN — the international organization that manages the internet’s domain name system — that the domain has “little or no public interest value” and called it “little more than a predatory shakedown scheme” aimed at getting businesses to spend big money on defensive domain registrations. When early reports spread about what it might cost a trademark holder to protect itself with a .sucks domain, domain industry insiders called it shocking and .crap.
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Brian Yanish - MarketingHits.com
March 15, 2015 9:07 PM
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The last two weeks have been incredible. We’re just starting to see the different ways people are streaming live videos of themselves and their corners of the world. Since last night, we’ve watched our user base grow by 30%, and seen some of the most powerful conversations yet.
