Email marketers wanting to know how Canada will enforce its new Anti-Spam law got a big clue earlier this month. Contributor Steve Dille explains what we've learned.
Ever since the Canada Anti-Spam Law (CASL) went into effect on July 1, 2014, the email marketing community has been a bit on edge to see what kinds of regulatory enforcement actions and fines might be imposed on entities caught infringing on the law.
The Canadian Radio-television and Telecommunications Commission (CRTC), the regulatory agency tasked with enforcing the law, has stressed from the get-go that the agency only intends to levy fines against the most egregious offenders, not companies that make small missteps.
So when earlier this month the CRTC slapped a $1.1 million fine on Compu-Finder, a Quebec-based company that offers business training courses, reactions ranged from sighs of relief to quiet under-the-breath “uh-ohs.”
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