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Brian Yanish - MarketingHits.com
March 19, 2015 6:05 PM
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Which social networks are accessed by users multiple times per day? Facebook is far and away the leader.
According to GlobalWebIndex, 50 percent of active Facebook users access the social network more than once per day, roughly double the totals for YouTube, Twitter, Instagram and Google+.
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Brian Yanish - MarketingHits.com
from Business: Economics, Marketing, Strategy
March 19, 2015 5:42 PM
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How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series of experiments to learn how to better engage its B2B audience for its SaaS product. Learn how it increased clickthrough in emails and on a landing page while still gaining ...
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Brian Yanish - MarketingHits.com
March 19, 2015 4:50 PM
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What I learned at #SXSW about #Meerkat Might Surprise You! #iSocialTalks Brian Fanzo recaps how he used the new Live Streaming App called Meerkat while at SXSW
Brian had the best "LIVE" coverage of #sxsw ever. It real real and engaging.
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Brian Yanish - MarketingHits.com
March 19, 2015 3:28 PM
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Look, I know I'm always the first person to say engaging with existing conversations on Facebook and Twitter is a great idea. Getting your brand out there by riding existing hashtags or just finding people who talk about what you're selling is the number one way to do social right now.
But sometimes you might find yourself in the middle of engagements that don't feel quite on brand to you, meaning: the people you are talking to aren't really the type of people that'll buy from you.
In that case, what is the ROI of joining those conversations? Is there any?
I like Gary's comment "Pick the opportunities that could be a home run for you. Curate and get smart about it." I would agree if it doesn't match your brand or message move on and find something that does.
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Brian Yanish - MarketingHits.com
March 19, 2015 3:20 PM
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Many of the stereotypical observations marketers in Canada make about millennials are true. As “digital natives,” millennials are at the leading edge of mobile and social behaviors and spend more time with digital than with any other media type. It makes sense then for companies hoping to engage with this demographic to focus on digital. But simply meeting millennials in the digital space isn’t enough. Appealing to their likes and the values they hold dear is as important as the channel in which a marketer engages them, according to a new eMarketer report, “Canada Millennials: Understanding Their Media Habits and Preferences.”
Interesting article - only 26% felt that brands were an important part of their lives, I think that would be higher if the considered their phone as a brand.
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Brian Yanish - MarketingHits.com
March 19, 2015 2:58 PM
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Smart marketers know that “Snackable” content is one of the most effective ways to engage with their customers, however, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place.
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Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
March 19, 2015 1:47 PM
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Content marketing analytics are critical for success. We know that.
Yet, most (75% according to Znet) can’t calculate the ROI of their digital marketing as a whole, let alone their content marketing.
Measuring what matters improves decision-making and optimizes market performance. But, what should you measure? Measure what matters.
"In the era of digital marketing, consumers increasingly interact with your online marketing before they convert — stats from Brandpoint show 63% of consumers check out a brand online before buying. How does this interaction contribute to market performance?"
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Brian Yanish - MarketingHits.com
March 19, 2015 1:32 PM
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Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to create more of it!
We’ve talked before on the blog about automating some processes through services like If This Then That and Alfred, and in this post I wanted to share some of our favorite uses of another fantastic automation tool: Zapier.
Zapier integrates with more than 400 different web apps, which means most marketers are bound to be able to find at least a few ways to use it to work smarter, not harder. (See all of them and find tips on getting started at their Zapbook.)
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Brian Yanish - MarketingHits.com
March 19, 2015 12:47 PM
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Over the next 12 months, 55% of B2B marketers plan to increase their content marketing budget, a sure-fire sign that more marketers are seeing content marketing as a legitimate strategy rather than just a trend.
Unfortunately, as there is so much hype around the “right” and “wrong” ways to practice content marketing, some brands will end up wasting their money and time on unnecessary activities. If your content marketing budget is increasing (or even if it isn’t), steer clear of these eight ways businesses waste their resources on content marketing:
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Brian Yanish - MarketingHits.com
March 19, 2015 12:25 PM
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Articles that educate the reader on different types of blog posts are very popular. Content experts from Problogger to HubSpot have shared comprehensive outlines of posts you can use to keep your blog fresh. Heck, even we’ve championed three of our favorite formats.
But are there some kinds of content that keep your blog fresher than others? And some that perhaps you should skip altogether based on what you know about your customer?
The answer is “Yes!”
Much like the frequency at which you post, the type of content you post needs to be a strategic choice based on the needs of your customer. Here’s a rundown of five popular kinds of blog post content and when you should save them or skip them.
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Brian Yanish - MarketingHits.com
March 19, 2015 11:46 AM
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There is a misconception that is spread around the media that in order to win big, we need to risk big.
That the most successful entrepreneurs, business owners, and leaders of the world risked everything to get to where they are, is simply not true.
Sure, there are individuals who takes uncalculated risks and end up failing. But these aren’t the individuals we want to model.
The smartest entrepreneurs minimize the downsides in case they fail, and maximize the upsides if they succeed.
“Superficially, I think it looks like entrepreneurs have a high tolerance of risk. But one of the most important phrases in my life is “protect the downside.” — Richard Branson
Let’s go through the five different ways to validate your startup ideas.
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Brian Yanish - MarketingHits.com
March 19, 2015 11:44 AM
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![How B2B Buyers Are Engaging With Your Content [Data] | MarketingHits | Scoop.it](https://img.scoop.it/5Jo_X9yRmAhPDrRfS8ZCATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Let’s face it …
Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.
To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle.
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Brian Yanish - MarketingHits.com
March 19, 2015 11:31 AM
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Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.
If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget. This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations.
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Brian Yanish - MarketingHits.com
March 19, 2015 10:44 AM
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Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. Learn how to be agile with your content marketing to succeed at any size.
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Brian Yanish - MarketingHits.com
March 19, 2015 3:21 AM
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The surge in smartphone and tablet usage has benefited some social networks more than others in terms of usage of their applications.
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Brian Yanish - MarketingHits.com
March 19, 2015 1:45 AM
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If you’re a business on Pinterest, then you probably would like to get more business. Am I right about that? And if you’re not getting any engagement on Pinterest, chances are you’re making one or more of these mistakes.
This article will help you with your Pinterest marketing.
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Brian Yanish - MarketingHits.com
March 19, 2015 12:18 AM
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Once you’ve come up with a business idea that you believe in, the next step is getting investors to believe in it, too. You need to pitch your idea in a way that’s interesting and informative -- and quick.
Renowned entrepreneur Guy Kawasaki should know a thing or two about what it takes to successfully pitch investors. He’s been an evangelist for Apple and an advisor for Google’s Motorola division, he’s founded multiple companies, including Garage Technology Ventures -- the a venture capital firm that invested in Pandora and Tripwire. Now, he wants to teach you how to pitch an idea that gets results.
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Brian Yanish - MarketingHits.com
March 19, 2015 12:14 AM
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From Kuerig to GoPro, Nike to Red Bull, Claim It! has partnerships with some of the hottest brands in the world right now. Why? Because the company’s mobile app has a large millennial audience that’s willing to take action for sweet brand swag and deals, all while on the go.
Claim It!’s mobile app is powered by iBeacon technology. “We’ve been using our app along with iBeacons to give away tons of free products in New York City,” says cofounder Kaza Razat. “It’s the foundation of our actual business model.”
Claim it! offers users the chance to win amazing free products in a specific city or town (currently New York City is their launch market).
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Brian Yanish - MarketingHits.com
March 18, 2015 11:39 PM
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Twitter wants to make sure you get to your Vines as quickly as possible. The company on Wednesday announced that it has made Vine even faster, even if the user is offline or on airplane mode.
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Brian Yanish - MarketingHits.com
March 18, 2015 11:32 PM
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ocial networking app SelfBee has officially launched on iOS, following a lengthy beta and (now resolved) technical problems that slowed the app’s growth. SelfBee asks users to complete daily photographic challenges, centered on selfies.
SelfBee restricts users from uploading photos from their camera roll, and instead requires users to take their photos from within the app. The SelfBee app offers only three basic filters, in an effort to encourage users to express themselves “authentically,” without over-thinking the process
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Brian Yanish - MarketingHits.com
March 18, 2015 10:54 PM
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Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team.
Facebook explained the motivation behind the study in a Facebook for Business post:
Online channels like News Feed changed how people consume content, giving them the power to decide what content (including ads) warrants their attention. If they don’t like what they see, they scroll past it. And even if they do stop long enough to see a video ad, people respond differently to videos. Some people see the video but don’t stick around to watch it. Others watch part of the video and move on. So how do you quantify the total value of a video ad online, where reach and views are often different?
The power of video has changed the world both online and off. social media has play a major part in the delivery of video content.
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Brian Yanish - MarketingHits.com
March 18, 2015 9:51 PM
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Facebook’s relationship with small businesses is … complicated.
Enticed since 2007 by the free marketing opportunity of Facebook Pages, many SMBs have counted on the social network to help them make direct connections with customers. So when Facebook began to throttle Pages’ organic reach in the News Feed in the last several years, eventually telling business owners that the best way to reach customers on Facebook is to pay for advertising, many SMBs felt burned.
Pay to reach the community we worked so hard to build? Can you say bait and switch?
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Brian Yanish - MarketingHits.com
March 18, 2015 7:22 PM
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Yahoo wants to end your dependency on memorizing passwords — or creating crap ones that can be guessed or hacked — after it introduced a new “on-demand” system that sends a one-time password when you need to log in.
The new approach is designed to increase security and make your Yahoo account less hackable. In some ways it achieves that. Countless millions of people recycle memorable passwords across a number of services, including their email account. Not only are they usually fairly hackable in nature (randomized passwords are preferred), but they’re inherently insecure because, if/when cracked, they open large parts of your digital identity, or your entire online presence.
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
March 18, 2015 6:05 PM
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Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.
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Brian Yanish - MarketingHits.com
from Data driven marketing and customer experiences
March 18, 2015 5:42 PM
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This on-demand webinar presents real-world customer examples that illustrate the 4 key steps to close the gap between raw data, meaningful insights and real-time action, including:
Collect and reconcile customer data about identities, profiles, purchase history, preferences, and transactions
Transform and augment this data into a 360° view of the customer with context, intentions, relationships, and interactions
Turn data into insights, with segments, scores, forecasts and recommendations
Connect in real time to the customer touch-points and turn those insights into increased conversion rates and customer loyalty
