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Brian Yanish - MarketingHits.com
March 25, 2015 10:26 AM
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WeChat has introduced a new feature called Voiceprint which allows you to log in to your account without your password by reading a set of numbers out loud.
We discovered the update this morning after logging in and while there has been no official announcement from the company regarding the new security feature, it has also been noted on social media. We have only seen the feature on iOS so far and cannot confirm that it is available on Android yet.
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Brian Yanish - MarketingHits.com
March 25, 2015 10:02 AM
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Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog.
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Brian Yanish - MarketingHits.com
March 25, 2015 9:30 AM
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Do you have a company blog? Are you looking for ways to improve it? Everything counts in blogging. In this article I’ll share some must-have tools for your business blog to help you do all of that and more.
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Brian Yanish - MarketingHits.com
March 25, 2015 9:00 AM
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When you are starting a new business, there are many things to consider and many things that need your attention.
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Brian Yanish - MarketingHits.com
March 25, 2015 8:00 AM
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A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.
It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?
The questions are many and complex.
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Brian Yanish - MarketingHits.com
March 24, 2015 5:41 PM
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Have you heard of the new Meerkat app? Given that it only launched a few weeks ago, it’s receiving an extraordinary amount of buzz. So, what is it, and why all the fuss? This post will tell you exactly what the Meerkat app is, and show you 3 ways to use it for your business.
What is the Meerkat app?
First things first: Meerkat is an app that lets you live-tweet video right from your iPhone or iPad. Instead of having to record a video and then tweet it, your Twitter followers can actually be watching you LIVE – meaning you can share breaking news or live events as they happen.
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Brian Yanish - MarketingHits.com
March 24, 2015 4:07 PM
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Facebook does well when its advertisers do well, so it is today launching new free educational resources for marketers on its platform, both big and small.
First up, ‘Blueprint‘ is a new program for training brands on the best practices for advertising and marketing campaigns.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
March 24, 2015 3:46 PM
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![3 Ways to Create Action-Oriented Content Marketing [Examples] | MarketingHits | Scoop.it](https://img.scoop.it/E8bt8x8y3mLoYMawa41U7zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content marketing can work by itself, but it’s most powerful when partnered with other techniques. The impact of B2C content marketing, in particular, will grow significantly when it’s used in conjunction with transactional marketing efforts.
Here are three ways to better connect your action-oriented marketing to your content initiatives to create a more personal and relevant buying experience for your target audiences
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Brian Yanish - MarketingHits.com
March 24, 2015 3:35 PM
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When you have something unique to share and of course you always want more people to listen you so this can only be happen when you have a good online presence.Online presence means to have good reputation on Social websites and if you have good reputation there then it can really help you to get more people to listen you.If you have not a good reputation there then you should work on there and today in this post we have one really effective way to increase your online presence.
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Brian Yanish - MarketingHits.com
March 24, 2015 2:58 PM
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Leveraging Long Tail SEO
Who doesn’t want to rank for terms like “credit cards” and “auto insurance,” right? Although those terms are lucrative, they are actually extremely difficult to rank for.
On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic.
Long-tail SEO has been a long-time favorite of mine. Pair this strategy with great content and you have a winner.
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Brian Yanish - MarketingHits.com
March 24, 2015 2:54 PM
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As marketers, we probably spend too much time admiring, comparing, and critiquing brands that we love (or hate). We’re creative people who thrive off inspiration and learn from the failures of others. From my few years of marketing experience, I’ve learned that you don’t have to just rob your competitors of their ideas, you can rob from companies that are not even in your industry. But how do you know what works and what doesn’t?
For this post, I spent time analyzing the online marketing strategies of brand competitors that I admire to really put their brand’s marketing to test. I looked at social followers, analyzed social content, and evaluated paid search ads to determine the winners. I’d like to clarify that this post is mostly opinion-based, while taking some metrics into consideration. My hope is that you’ll leave with a bag of goodies that you can steal from for your next killer marketing campaign.
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Brian Yanish - MarketingHits.com
March 24, 2015 2:44 PM
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New companies from startups to agencies can all benefit from a revolutionary explainer video. These are usually 2-5 minute videos which cover the gist of a company’s goals, objectives, and services/products. Visitors want to understand a website’s purpose as quickly as possible, and videos just so happen to be an excellent method of doing so.
In the following guide you’ll find some great suggestions for designing a captivating explainer video and methods for incorporating the video into a webpage. Although people can always find your video on YouTube, it’s more common that they’ll stumble onto your site via Google or external links. Getting people to actually watch an explainer video is half the battle which requires a keen eye for marketing & design.
Have you heard of; Instagram Direct? Lucid Demonstrations? Modal Window Players?
This article is pretty close to an up to date video marketing guide as you're going to get. There are so many different opinions out there, and they should all be taken with a grain of salt. I am not saying this is the be all and end all to unlocking the secrets to a successful video marketing campaign that will take your brand to the next level.
This will however provide you with some pretty solid points to cover including; How to clarify with a purpose, self hosting or 3rd party hosting and video placement tips.
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Brian Yanish - MarketingHits.com
March 24, 2015 1:47 PM
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While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress.
Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.
A Race Worth Winning
Social media marketing is not just a campaign – it’s a commitment. It serves as a critical yardstick for your prospects and clients to compare you and your firm with the competition. After all, research shows 60% of buyers check out service providers on social media to get a sense of their expertise, online presence, and culture.
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Brian Yanish - MarketingHits.com
March 24, 2015 1:32 PM
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According to visual marketing platform Olapic, Instagram is going to become the most powerful social media network of 2015. While there is data to suggest that brand adoption is not keeping pace with Instagram growth, a recent report from Olapic and market research firm L2 indicates that more brands are choosing Instagram over Facebook.
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Brian Yanish - MarketingHits.com
March 24, 2015 12:47 PM
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Five years ago, the promise of Big Data and the idea of understanding our customers and prospects on a deeper level was exciting. But the promise fell flat when it came to actually using that information to drive business decisions. Since those days, everyone has been rushing to hire data scientists or find new technologies that figure out what to do with all the data we now have at our grasp.
It is this very intersection – the point where data and action collide – where predictive app marketing lives. Predictive app marketing brings to life the ability to combine all of the rich data you have about your customers and the actions they take every time they log into your app, with your marketing channels to drive personalized engagement with your users.
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Brian Yanish - MarketingHits.com
March 24, 2015 12:25 PM
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Want to accelerate the process of turning leads into customers? Consider using a strategically timed story, suggests Marketo in the following infographic.
To prepare your narrative, be sure to use a story arc that considers the early, mid, and late stages of the buying process
"New leads and customers are all at different stages of the buying process, so tailor your messages and materials to best suit their needs," suggests Marketo.
Next, decide what type of story to tell and to whom.
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Brian Yanish - MarketingHits.com
March 24, 2015 11:31 AM
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"|LIVE NOW| Future of Journalism Conference in Paris #mediademain #meerkat http://t.co/qHJ2yokgRt"
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Brian Yanish - MarketingHits.com
March 24, 2015 10:02 AM
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A new Pew Research Center study details the internet and social media usage in developing nations, showing that social media use is more popular among young people.
Among respondents, 93 percent of internet users in the Philippines said they used social media, with Kenya coming in second at 88 percent:
Interesting to see how social media
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Brian Yanish - MarketingHits.com
March 24, 2015 9:30 AM
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The golden rule of marketing is that you are performing a value exchange. There is risk on both sides of that contract, whether you are B2B, B2C, B2G, or any other configuration wherein resources are being exchanged for some good or service. It’s your job as a marketer to reduce that friction—whether it be value perception, lack of awareness, cost, or otherwise—in order to get your product to its best audience.
Free is a powerful tool. It’s the ultimate in lack of risk. For the consumer, you are receiving a product at no financial expenditure. In fact, the only downside of free for you as the recipient is that the vendor may not be serious. That means whatever product or service they offered you may never materialize, or could be incomplete or otherwise shoddy. This certainly is a risk, and should be weighed as you make your decision to enter an agreement for anything labeled “free.”
This article has many great tips to help you drive traffic.
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Brian Yanish - MarketingHits.com
March 24, 2015 9:00 AM
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Put simply, analytics are critical for marketing success, at least according to business-to-business (B2B) marketing execs polled worldwide by Regalix. The February 2015 study surveyed more than 300 senior marketing executives and business leaders around the world and found that 86% of respondents viewed marketing analytics as being very important to marketing success.
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Brian Yanish - MarketingHits.com
March 24, 2015 8:00 AM
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Smartphone apps regularly collect large amounts of data on users’ locations, sometimes as often as every three minutes, new research suggests.
Researchers at Carnegie Mellon University conducted a study where they asked 23 people to use their Android smartphones normally, and tracked location data requests from each device with specially designed software, the Wall Street Journal reports. The researchers found that many popular Android apps tracked their users an average 6,200 times per participant over a two-week period, or about every three minutes.
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Brian Yanish - MarketingHits.com
March 23, 2015 8:26 PM
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If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you?
I’m going to go ahead and tell you the point of this article, so you know upfront what I’m trying to accomplish, and why you don’t have to worry.
The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem.
The solution: We need strategy to guide our B2B content marketing. Strategy is the solution.
The point: I’m going to tell you how to develop a strategy. It’s not hard.
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Brian Yanish - MarketingHits.com
March 23, 2015 7:22 PM
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What types of social media tools are you using? Are there categories of tools that you’re not using, that you should be?
Over the last couple of years, we’ve seen a big industry built up around social media tools.
The sheer volume of tools available to help you with your social media marketing is amazing.
So, we built a social media tools directory and then categorized all the tools. Read on to find out more…
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Brian Yanish - MarketingHits.com
March 23, 2015 5:40 PM
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Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers?
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Brian Yanish - MarketingHits.com
March 23, 2015 4:07 PM
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Are you rewarding your top Facebook fans?
Have you examined Facebook Offers?
Facebook Offers are a simple way to reward your loyal fans and customers, as well as increase awareness and sales.
This article shares how to create Facebook Offers your fans and customers really want.
