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Over the last decade, the art of marketing has become incredibly complex, largely due to the number of touch points across which marketers must relevantly engage the modern-day consumer. As technology evolves, however, and brings new and ever-more enticing gadgets to market, so grows the set of tools with which to spark conversation and build long-lasting consumer relationships.
This past year, the launch of several new devices has inspired yet another wave of transformation that will further alter the way people communicate. Regardless of a company’s size -- be it startup, small business or enterprise brand -- every type of marketer will need to learn how to effectively communicate via these new and disruptive mediums. Here, three cutting-edge technologies that will impact the way marketers engage with the consumer in 2015.
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Brian Yanish - MarketingHits.com's insight:
This article covers what marketers need to be aware of when it comes to the following three disruptive technologies and how it can play into a marketer's strategy.
1) Wearables
2) Internet-connected cars
3) Smart devices in the home
All three of these will provide new data not only to the consumer but also to the marketers. As marketers, we will be able to use this data to target our specific messages to the end-user based on multiple touch points and user requirements.
