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n spite of the incredible amount of time we spend on social media, we sometimes forget the most fundamental thing about the platform.
Hello! It’s supposed to be social! It’s about getting people involved, inspiring conversations, connecting people who would not normally be able to reach out to each other. The best brands in the business of social media marketing do just that. So what’s stopping you?
Four of the top 10 challenges that continue to frustrate social media marketers are related to how to get their organizations to work together to create and stick to a collaborative, effective and profitable social media strategy.
The four gripes that deserve further attention here are:
- Designing an overall social media strategy
- Educating staff on how to use social media
- Aligning social media strategies throughout different departments within the company
- Creating buy-in among executives at my company about the importance of social media
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Brian Yanish - MarketingHits.com's comments:
Great article with lots of ideas to help you with your content marketing.
