When someone searches for your personal name, brand, or business online what will they find?
What they should find is your website, blog, and main social profiles. However, for many brands and individuals bad reviews, complaints, and negative content is ranking right at the top of the search results and being tossed around on social media.
The practice of cleaning up these areas, monitoring what is being said by others and knowing how to combat these issues is a process called reputation management.
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A noter que le groupe Carrefour fait partie du top five