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Brian Yanish - MarketingHits.com
April 9, 2015 9:30 AM
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Instagram announced the launch of carousel ads last month, and launch partners Showtime, Banana Republic, Old Navy, L’Oréal Paris and Samsung showed off their uses of the advertising feature in a post on the Instagram for Business blog.
The Facebook-owned photo- and video-sharing network said the first carousel ads launched this past weekend, and more brands will join the fray “in the coming weeks.”
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Brian Yanish - MarketingHits.com
April 9, 2015 9:00 AM
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Facebook is putting that Messenger.com domain to good use: The social network just launched a Messenger client on the Web that separates it from the Facebook.com homepage.
With Messenger.com, Facebook is clearly gearing users up for its upcoming Messenger Business integration, in which users can chat directly with companies about product questions, purchase updates and shipment tracking.
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Brian Yanish - MarketingHits.com
April 9, 2015 8:00 AM
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Periscope released an update today for iOS that makes it easier to discover feeds from your friends and control who can comment in your own live streams.
First, the company has rejigged the home screen of the app to only show broadcasts from friends. A new global tab shows recent streams from around the world.
This separation makes it much easier to discover broadcasts from those you know; previously they could be lost in the constantly flowing streams view.
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Brian Yanish - MarketingHits.com
April 8, 2015 1:32 PM
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The viral nature of Meerkat and Periscope is sure to change how consumers and brands use social media and will most assuredly disrupt the traditional broadcast media. Now anyone with a mobile device is able to broadcast as a citizen reporter for the world to see. But as Meerkat vs. PeriscopeMeerkat and now Periscope make live streaming content on social networks plausible, the real story for brands may be much bigger.
Fewer Networks, Richer Engagements
There’s a shift taking place—a move away from the regular frenzy surrounding the “next” new social network to a discussion on the next breakthrough app or functionality for an existing social network (for example, Facebook Messenger or Instagram Layout) or from a third party that layers on to an existing. Brands have been using social media platforms such as Facebook and Twitter for years to engage and connect, and the use of social media by brands has extended from traditional marketing to also include recruiting and directly drive sales. In lieu of expanding to new platforms, mature social media teams are looking for ways to consolidate and improve efficiency of their existing networks.
That’s the beauty of the Meerkat and Periscope phenomenon: It offers the ability to leverage existing investments in a way that brings greater transparency and efficiency and fresh new ways to engage versus creating and maintaining a new platform.
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Brian Yanish - MarketingHits.com
April 8, 2015 12:47 PM
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How do you get more clicks from Facebook?
We’ve thought about this question lots before. It’s come up in our monthly reports and audits. Facebook marketing is one of the most exciting social media areas we’re eager to improve.
And this month, we may have hit on a strategy that works.
We’re happy to share with you all our latest social media stats and strategies from the last month—including what we’re trying with Facebook—in hopes that it may encourage or inspire some thoughts from you as well! Join us for a look at our trials and errors, experiments and mistakes. And feel free to share any thoughts that come up!
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Brian Yanish - MarketingHits.com
April 8, 2015 12:25 PM
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Staying in touch with what friends and family are doing is the No. 1 reason why people use social networks, according to the latest study from GlobalWebIndex.
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Brian Yanish - MarketingHits.com
April 8, 2015 11:46 AM
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What keeps you coming back to your favorite books, TV series or movies? A good story. Publishers and producers know this and have become masters at using the power of story to draw big audiences.
Today, businesses are relying less on buying audiences with paid ads in traditional mass media and are turning to marketing on social media. However, to be successful we must approach this new media with a different mindset.
In advertising marketers interrupt the story people want to see with brand promotions that pay for it. Yet, in social media marketers must create the content people want to see. Brands must interest the audience themselves by telling a good brand story. But what makes a good story?
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Brian Yanish - MarketingHits.com
April 8, 2015 11:44 AM
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This may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing. You can’t live very long from a single breath. It takes many breathes, one right after another. Marketing is the same. You will not attract, obtain , and keep customers with one marketing action. You keep breathing to stay alive. You keep marketing to generate leads, make the phone ring, cause people to ask for your product, visit with you, request for more information or try a test run.
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Brian Yanish - MarketingHits.com
April 8, 2015 11:31 AM
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Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
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Brian Yanish - MarketingHits.com
April 8, 2015 10:44 AM
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Do you have multiple administrators on your social accounts?
Want to know how to remove an employee’s access?
If employees leave or change roles within your company, you’ll want to avoid potential security issues.In this article you’ll find out how to remove admins from your social media accounts.
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Brian Yanish - MarketingHits.com
April 8, 2015 10:26 AM
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Brian Yanish - MarketingHits.com
April 8, 2015 10:02 AM
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We’re not saying Jay Z’s Tidal crew was responsible… but it seemed just a little opportune that Madonna’s scheduled premiere of her new music video on Meerkat miserably failed today.
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Brian Yanish - MarketingHits.com
April 8, 2015 9:30 AM
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After a sluggish performance during the fourth quarter of 2014, Facebook rebounded strongly in a study of first-quarter-2015 social login trends by Janrain, a Facebook Marketing Partner.
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Brian Yanish - MarketingHits.com
April 8, 2015 9:00 AM
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The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
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Brian Yanish - MarketingHits.com
April 8, 2015 8:00 AM
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Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement, according to the following Formstack infographic.
Make sure your site is optimized for mobile. "Consumers today don't have patience for poorly functioning mobile sites," states Formstack. "Some 46% of shoppers are less likely to shop around for other options when they're using a company's mobile app."
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Brian Yanish - MarketingHits.com
April 7, 2015 5:00 PM
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The social network's free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look.
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Brian Yanish - MarketingHits.com's comments:
Marketers will be able to use this new Facebook analytics tool to driver more sales and engagement. Tracking your customer behavior within an app is a key roll is targeting and delivering the best user experience.
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Brian Yanish - MarketingHits.com
April 7, 2015 4:28 PM
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A recent survey from video advertising technology company Mixpo found that Facebook video could overtake YouTube as the top video advertising platform in 2015.
The survey of 125 agencies, brands and publishers, 87 percent said they are planning to run Facebook video ad campaigns, compared to 81.5 percent on YouTube, as illustrated in the chart above. Knocking YouTube out of the leader position is a big shift and underscores the power of Facebook’s in-stream video ad placements.
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Brian Yanish - MarketingHits.com
April 7, 2015 4:07 PM
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Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content and their messages via different media types in order to expand their audience reach to attract and convert prospects.
Due to technology and the dynamic nature of online communications, media has evolved. As a result, how you use the different types of marketing media to achieve your goals and reap measurable results has changed.
4 Key types of media
In today’s information landscape, 4 key marketing media types have emerged. All 4 key types of media are critical to reaching your maximum potential target market and persuading prospects and retaining customers and fans. (BTW: (Here’s a snapshot of how we consume content and media.)
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Brian Yanish - MarketingHits.com
April 7, 2015 3:46 PM
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Influence plays a tremendous role in business, but building that kind of trust takes time. Luckily, there are influencers in every industry that have already earned the respect of your potential customers.
When businesses align themselves with the right influencers, they gain access to highly engaged and passionate audiences that, in turn, can become loyal customers.
Although celebrities have often served as brand influencers, the digital age has seen an entirely new types of influencers emerge: subject-matter experts, personal brands, bloggers with dedicated followings, and individuals with large social media footprints.
That change has led to a rise in even more innovative influencer-led campaigns for brands in various verticals, such as food, fashion, health, technology, and business.
Here, we take a look at successful influencer marketing campaigns in different industries and how widely applicable influence really is in each.
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Brian Yanish - MarketingHits.com
April 7, 2015 3:35 PM
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On social media, hashtags have long been used as a shorthand way of organizing a conversation around an event or topic. One widely used hashtag over the past year is #Ferguson, which started after the police shooting of an unarmed black man in Ferguson, Mo., and has since become a kind of connective tissue for the massive number of social media posts about the event and what it has come to represent.
In a new analysis of the #Ferguson hashtag on Twitter and Instagram, Pew Research Center has found some striking differences between the two social media platforms in how people use the hashtag and direct the conversation.
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Brian Yanish - MarketingHits.com
April 7, 2015 2:58 PM
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Twitter just officially launched its “retweet with comment” feature, which it began testing last summer.
“Retweet with comment” allows users to embed a tweet in their own tweets, which lets them get around Twitter’s 140-character limit when they write their own commentary. The feature is now available on Twitter’s site and iPhone app and will be available on its Android app soon.
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Brian Yanish - MarketingHits.com
April 7, 2015 2:54 PM
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If marketers want to reach young Hispanics and African-Americans with their messages online, they had better think mobile first -- because this audience certainly is. Yet, when consumers go mobile, their ethnicities become largely invisible to advertisers.
Among Hispanic millennials, 42% access the internet only through their mobile devices, according to research from analytics firm ComScore. That's the case for 25% of African-Americans in this age group. For the total population, it's just 10%.
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Brian Yanish - MarketingHits.com
April 7, 2015 2:44 PM
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In Dove's latest stunt to shed light on how women perceive themselves, the brand labeled double doorways of buildings in five major cities -- San Francisco, Sao Paulo, Shanghai, London and Delhi -- with the words "Beautiful" and "Average" and filmed what women would do when they encountered the different signposts. As it goes with most Dove revelations, the result was eye-opening: the majority of them chose to walk through the "average" entryways, with some only making the "beautiful" exception when they were striding through with a friend or loved one -- someone they deemed worthy of the description.
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Brian Yanish - MarketingHits.com
April 7, 2015 1:47 PM
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While marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx claims brands are not spending nearly enough time on the quality of their content marketing efforts.
Using linguistic analytics software to evaluate grammar and style, Acrolinx leveraged a 100-point scale to score marketing, corporate, technical and customer support content from companies with $250 million or more in annual revenue.
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Brian Yanish - MarketingHits.com
April 7, 2015 1:32 PM
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Periscope launched in late March with much fanfare. The mobile live-streaming app has the potential to make Twitter and even more powerful news platform. However, brands like Mountain Dew, Spotify and GE were among the first to experiment with this new digital medium.
All three brands used Periscope to take their fans and followers behind the scenes in one way or another. Biologist, GE Creator in Residence and YouTube personality Sally Le Page went behind the scenes of Star Talk Radio with Neil DeGrasse Tyson and Bill Nye. Spotify took music lovers behind the scenes with the Irish indeed folk-rock band, The Villagers (pictured).
