Your new post is loading...
|
Scooped by
Brian Yanish - MarketingHits.com
April 14, 2015 9:56 PM
|
Scoop.it!
Another day, another survey about American teens’ use of social media. The latest, released today by investment bank Piper Jaffray, sounds like bad news for Facebook: only 14% of U.S. teenagers pick the social network as the most important social network.
And that percentage is slipping, according to Piper Jaffray, which releases its “Taking Stock With Teens” survey twice a year. In the spring of 2013, 33% of teens surveyed cited Facebook as most important. Last year it was 23%.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 14, 2015 10:02 AM
|
Scoop.it!
Giving your brand a face on social media is the best way to be present in your customers’ lives, even when they aren’t specifically interacting with you or your product at that moment. Maintaining active profiles across the major platforms allows you to have an audience who can optin or out of your circle at any time. Just as with human friends on social media, people expect a few things from you as a brand. In this post I will offer suggestions for how to deal with situations on social media that either don’t go your way, or, conversely, are unexpectedly positive.
Putting your brand’s face out there in the digital world is a smart strategy, but that doesn’t mean that everyone is going to like you all the time. Everyone (companies and individuals) makes honest mistakes. And beyond that, there are people who use social media as a tool to vent frustrations, be they rightly targeted or not. It’s important to have a strategy to deal with these instances so that you don’t see your efforts on social media fold in on themselves.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 14, 2015 9:00 AM
|
Scoop.it!
Consumers today find online reviews more useful than traditional ads, direct marketing messages -- even social media signals (e.g. likes and followers). Why? Because reviews provide a way to determine whether a local business is good or not, based on the opinions of those who've been there, done that.
If you want to be more visible to your audience, focus on generating more reviews.
Indeed, getting your happiest customers to talk about your business on review sites like Yelp and TripAdvisor can build buzz more effectively than a viral YouTube video or an artsy Instagram pic. It can strengthen your online reputation, foster loyalty and help you attract new customers.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 14, 2015 8:00 AM
|
Scoop.it!
Are you familiar with Facebook dynamic product ads?
Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested in.
This article shares how to set up and best utilize Facebook Dynamic Product ads.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 8:26 PM
|
Scoop.it!
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.
That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of.
Un buen artículo que explica cuales son las 21 redes sociales más importantes y utilizadas en todo el mundo.
Useful list of social media websites for beginners to grow their business.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 12:47 PM
|
Scoop.it!
Many social networks have attempted to deal with harassment and trolling on their services by offering reporting tools to users, and using automated systems to lock trolls out. However, these automated systems continually cause problems for users, especially users who wish to remain anonymous. This is the case with Twitter’s implementation of phone verification.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 12:25 PM
|
Scoop.it!
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
"Inspiration can be generated, nurtured and developed." True.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 10:26 AM
|
Scoop.it!
Facebook frequently makes changes to its News Feed algorithm, making organic reach a bit more challenging for brands. Of course, it’s only natural for Facebook to enhance its platform to ensure the most relevant content gets to the right people, but that also means marketers need to adapt alongside it. In other words, they need to get scrappy.
Don't just repurpose content, create new content.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 10:02 AM
|
Scoop.it!
LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network's direction. Elevate is a new tool for companies to curate content and push it to their employees to share on LinkedIn and Twitter.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 9:30 AM
|
Scoop.it!
Do you use videos in your marketing?
Are you looking for ways to increase engagement and shares?
In this article you’ll find seven ways to use video to boost your social media efforts.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 13, 2015 9:00 AM
|
Scoop.it!
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 12, 2015 2:30 PM
|
Scoop.it!
A Social Media Manager has become an essential part of a marketing strategy. But in some cases a Community Manager may be needed.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 12, 2015 8:00 AM
|
Scoop.it!
Social media integration on your website is the key to your online presence success. Learn more in this post.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 12, 2015 12:51 AM
|
Scoop.it!
The news became official recently! Google announced its new mobile-friendly algorithm that will be launched on April 21st. Google intends to reward mobile-friendly websites with better mobile search engine rankings. But to every coin there is a flip side too. If your website is not mobile friendly, it could experience a negative impact in mobile rankings, thus leading to low organic traffic.
Here’s what Google said via the Webmaster Central blog:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 5:42 PM
|
Scoop.it!
University of Houston researcher Mai-Ly Steers found that some Facebook users find themselves comparing their lives with the activities and accomplishments of their friends and family on the social network.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 4:07 PM
|
Scoop.it!
Would you like to read the mind of your customers? Of course you would! Who wouldn’t like the ability to peer into customer’s minds to figure out what keeps them up at night so they can provide the perfect solution to a problem? Customers can be finicky, shifting their tastes and likes, but this makes each one unique and special. Busy marketers often struggle to create quality content that attracts potential customers. A quick Google search reveals numerous articles on every topic and while some of the content is good, there is a lot that’s not. Helping your potential customers separate your content from bad-quality content on the Web takes more than just a hope and prayer that they’ll intuitively choose you. Here are four powerful tactics you can use to create the kind of quality content that hungry prospects want, and will more likely convert them from window shoppers to customers.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 3:46 PM
|
Scoop.it!
Twitter is taking back full control over who has access to its ‘firehose’ of real-time tweet data.
Firehose data was previously made available to third-party apps via three authorized resellers – Gnip (which it acquired a year ago), Datasift and NTT Data. In a post on the Gnip blog yesterday, Twitter announced that it would be transitioning all data customers to a direct relationship with the company from August this year.
Twitter says companies that buy firehose access will see no difference in service, except for the fact they’ll be paying Twitter directly. However, that’s not strictly true, as a blog post from Datasift founder and CEO Nick Halstead notes today.
Halstead says that after months of negotiations, he now believes a renewal of Datasift’s deal with Twitter is not likely. He calls the news “an extremely disappointing result to us and the ecosystem of companies we have helped to build solutions around Twitter data.”
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 3:35 PM
|
Scoop.it!
Before we get started, I’ll let you in on a secret. This guest post ends on a triumphant note, so don’t let the sobering beginnings get you down. I’m going to tell you a story, built on facts, scaffolded by speculation, and heavily painted with a rare color rarely seen on the Internet called logic.
Social media is broken for most of us. The myth of it being a democratic or meritocratic system isn’t holding up to scrutiny. We’re learning that it’s not the place to start thoughtful discussions, vet new ideas, or find complex solutions to niche problems. Don’t get me wrong, it’s a wondrous place for serendipitous snark between celebrities, world leaders, and the public, but the majority of us are spectators.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 12:25 PM
|
Scoop.it!
Making a video for YouTube may sound like a huge project, but with the right materials and preparation, it can be easy and fun! Videos are a great way to connect with fans on a new and more-detailed level, by showing them your tutorials or talking to them about your favorite products and tips. So how can you make a successful YouTube channel and what are the materials you need to collect?
HD cameras and software are so cheap and available. You can even do a great job with an HD Smartphone!
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 11:46 AM
|
Scoop.it!
Facebook filed a patent application Thursday for what it called a “social networking system data exchange,” aimed at enabling advertisers to serve content on non-Facebook sites.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 11:44 AM
|
Scoop.it!
Looking to get your Facebook fans into an email list? You're not alone. Here are 5 proven ways to easily collect emails from your Facebook fans.
Let's face it. Most leads are driven off of good e-mail lists rather than straight social media. Facebook is a means to an end if you're using it for marketing. Thanks for the post by Brian Yanish at marketinghits.com!
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 11:31 AM
|
Scoop.it!
Indeed, marketers are in the thick of it in terms of segmentation.
Email plays a critical role in the marketing ecosystem. But there's just one problem: There's not a single correct way to send emails. With so many theories on how to drive clicks and opens, marketers are often forced to forge their own paths.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 10:44 AM
|
Scoop.it!
The thing that makes Google Analytics so awesome can also make it annoying: It offers you SO MUCH DATA!
The trick to using Google Analytics to help you grow your blog is to not get bogged down in what you don't need. You can set up personal dashboards to quickly access the data that you do need.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 10:26 AM
|
Scoop.it!
Search engine optimization (SEO) and content marketing go together like cake and ice cream. Seemingly for as long as I can remember, in the SEO community the rally cry has been, "Content Is King!" As a result, key content marketing tools end up on most every SEO professional's holiday wish list. But which tools are the best? There's an abundance of options out there, and nobody has time to test them all out to find the premium options.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 11, 2015 10:02 AM
|
Scoop.it!
The top 20 brands on Facebook boasted an average of 14,281,790 likes at the end of March, down sharply from 15,253,189 at the end of February, proving that even the most popular pages on the social network were not immune to last month’s purge of likes by memorialized or deactivated accounts, according to the most recent statistics from social media analytics platform Socialbakers.
