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Scooped by
Brian Yanish - MarketingHits.com
April 20, 2015 11:06 AM
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Are you marketing on Pinterest? Have you considered Pinterest promoted pins? Pinterest promoted pins (recently opened to everyone) can help you reach more people and drive results.
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Brian Yanish - MarketingHits.com
April 20, 2015 10:19 AM
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Just when you thought the world had enough video sharing apps, a new one launches with yet another spin on the medium.
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Brian Yanish - MarketingHits.com
April 20, 2015 10:02 AM
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Is your small business on Facebook?
Are you looking for better ways to engage your fans?
Small businesses are winning on Facebook more than ever before.
In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.
This is a great article that provides the foundation towards greater engagement on Facebook.
(From the article): Most of these examples illustrate what’s working for small businesses in their Facebook updates. For your business, focus your energy on getting into the news feed. If you’re having trouble, consider boosting key posts that are engaging and interesting to your fans to reconnect with them. Facebook can drive a great deal of traffic to your website, but concentrate first on getting your posts in front of fans.
Here are some key takeaways from these examples:
Use visual content, including good images and interesting videos.Add a personal touch, which can help differentiate you from other small businesses.Incorporate humor and have fun—that always gets engagement.
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Brian Yanish - MarketingHits.com
April 20, 2015 9:33 AM
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You can now download your Google search history.
Spotted by the unofficial Google Operating System blog and noted by Venture Beat, it’s as simple as heading to your Account History, clicking on the cog in the top-right and choosing ‘Download’.
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
April 20, 2015 7:04 AM
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To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..
Understanding the customer persona and their journey are the two key elements of content marketing success according to this article.
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Brian Yanish - MarketingHits.com
April 20, 2015 6:17 AM
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Does the thought of responding to Facebook comments horrify you?
Do you have nightmares about carefully drafting responses and clicking the return button too soon.
Some businesses avoid social media altogether due to this fear.
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Brian Yanish - MarketingHits.com
April 20, 2015 1:29 AM
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Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective. And newer methods like live video streaming can also be applicable to some online marketing strategies. Read some tips for using these other online marketing methods in this week’s Small Business Trends community news and information roundup.
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Brian Yanish - MarketingHits.com
April 19, 2015 9:54 PM
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Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a “virtuous circle,” with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
April 19, 2015 9:15 PM
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Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. In this post you’ll learn the seven tactics you need to leverage for successful Instagram marketing. Depending on your experience with visual marketing, you should be able to implement these tactics in under 2 hours.
Y ya esta Inscrito: recuerda el precio el dia del evento es diferente: www.congresocial.com/inscripcion.html
Article sobre com fer créixer el teu compte de instagram. Diferents maneres de com acosneguir seguidors o fer-se famós a instagram.
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Brian Yanish - MarketingHits.com
April 19, 2015 8:51 PM
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Have you ever spent a big chunk of time analyzing your marketing data, only to realize partway through that you didn't approach the analysis correctly? This happens to me from time to time, and trust me -- I know how frustrating it can be. I find myself wishing I could go back in time and warn my past self about the mistake so I could avoid losing all those hours.
Trial and error is the nature of analysis, though. When we're combing and manipulating data in search of an unknown answer, we're bound to approach our analysis incorrectly sometimes.
But you never have to start from scratch. Most of the time, there's someone out there who's done an analysis similar to the one you're hoping to do. Wouldn't it be nice if you could learn from their mistakes so you didn't have to make them yourself?
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Brian Yanish - MarketingHits.com
April 19, 2015 7:37 PM
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In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry. Now there is no refuting that it is crucial, and I don’t want to take any power away from all that content marketing can do for a business, but there is another term just as important (if not more) that I don’t hear nearly as much. The term of which I am referring to is “Content Strategy.”
But aren’t content marketing strategy and content strategy the same thing, you might ask? The simple answer is… no! Content strategy is all-inclusive while content marketing refers to a single part of an overall content strategy.
In fact, understanding the differences between content marketing and content strategy, as well as planning how they can both work together, is one of the most important things you can do fundamentally for your business to succeed online and beyond.
With that said, let’s delve a little deeper into how these two terms differ as well as how they complement each other.
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Brian Yanish - MarketingHits.com
April 19, 2015 6:41 PM
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You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!”
So let’s explore the topic…
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Brian Yanish - MarketingHits.com
April 19, 2015 5:40 PM
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In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game.
Marketing automation software is not just a fancy synonym for customer relationship management software. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing! It finds ways to improve the consumer’s experience with a business through real-time data accumulation and targeted personalization.
Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Even if an enterprise has never worked with this type of software before, making the right choice doesn’t have to be daunting.
Comparing different platforms is simpler when an enterprise knows exactly which features to look for.
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Brian Yanish - MarketingHits.com
April 19, 2015 4:51 PM
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Time limited coupon codes, daily promotions, loyalty program events and new product launches are staples in retail email campaigns.
But email response is strongly determined by relevance, and there’s no better way to become irrelevant than for content and offers to expire before an email is read.
Your own list behavior may vary, but you likely don’t have 100% open rate within 24-72 hours. For example, Hubspot analyzed 6.4 million emails and found only 50% were opened within the first 24 hours and 80% of emails were opened within 12 days.
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Brian Yanish - MarketingHits.com
April 19, 2015 4:44 PM
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Online photos of you, we all know, can impact your business, your career, and your relationships down the line.
One thing that you can do is to make your accounts private (for Twitter and Instagram). This is great for privacy, but not great if you are trying to use Twitter or Instagram to grow your business or your personal brand. So, when in doubt, don’t post.
On that note, here’s today’s infographic: How to Keep Personal Photos Private.
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Brian Yanish - MarketingHits.com
April 19, 2015 3:33 PM
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Here’s exactly how you—and your team—will be super successful with an agile blog planning process.
10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing
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Brian Yanish - MarketingHits.com
April 19, 2015 3:10 PM
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Today’s top marketers make their jobs look easy. With clear planning and direction, they’re able to build massive growth engines for their organizations. Take the interviews and success stories from GrowthHacker.tv as an example. These marketing leaders are great at what they do. They’re so good that they almost seem super-human.
It’s very easy — as an up-and-coming marketer — to feel like what you’re doing isn’t good enough, or that you’re doing something wrong. The fact is that marketing is a field that was created by humans for humans.
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Brian Yanish - MarketingHits.com
April 19, 2015 12:27 PM
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It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t.
That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself.
That is maybe one time too many. Sorry.
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.
How wrong were those dinner party discussions.
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Brian Yanish - MarketingHits.com
from Digital Marketing Trends
April 19, 2015 12:07 PM
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Put your company ahead of the competition! Create & encourage conversation, no matter the social network. Kickstart a social media strategy.
Basic steps for social in 6 major platforms, not really the newest ones. But solid advice.
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Brian Yanish - MarketingHits.com
from Social Media Marketing Strategies
April 19, 2015 11:30 AM
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Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers to estimate the success of what they have been doing on social media.
Customers are keen to quantify the return that is generated by investing in social media marketing and to know if it is working effectively. For this, the pre-requisite is to follow the steps that start with tracking the business’s investment and then by setting goals for ROI on social media efforts.
How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it.
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Brian Yanish - MarketingHits.com
April 19, 2015 11:06 AM
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Real time statistics of Google searches and its growth.
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Brian Yanish - MarketingHits.com
April 18, 2015 3:10 PM
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A potential customer sees your business on the first page of a search engine results page. What happens next?
Here's a look at the journey from lead to customer, according to the following ReachLocal infographic.
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Brian Yanish - MarketingHits.com
April 18, 2015 2:27 PM
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Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats.
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Brian Yanish - MarketingHits.com
April 18, 2015 2:10 PM
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oursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make good on that aspiration and cultivate new sources of revenue at the same time.
Amid new rumors of a potential Yahoo acquisition, Foursquare has continued a slow pivot of sorts in an effort to monetize its location data. Earlier this week the company introduced a product called Pinpoint, a new ad targeting tool using location data and location history.
Pinpoint is positioned as a cross-device audience targeting solution. It also comes with offline attribution. But unless there’s some “secret sauce” that escapes me — Foursquare would probably say it’s data quality or location accuracy — the company now joins a crowded field of data providers and advertising platforms that are doing essentially the same thing.
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Brian Yanish - MarketingHits.com
April 18, 2015 11:06 AM
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Just as families reach for Kraft products to serve their mealtime needs, now Kraft is reaching for customer data to serve its business needs. The food and beverage giant has moved away from mass marketing. This strategy was the result of the company’s parting with Mondelēz back in 2012. They’ve since completely shifted the company away from its corporate image and now are able to connect with consumers in a more personalized way. By using its customer data, Kraft has made its marketing much more effective and built a new bond with consumers.
Pinterest addicts!! Watch out!!! This is a super interesting article for those who LOVE pinterest and spend hours and hours on it. You can be a big influence for everyone else, but you don't know it yet... Don't miss this!