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Brian Yanish - MarketingHits.com
April 22, 2015 11:44 PM
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Trolling has been a sticky problem for many social networks. Bans don’t always work, real name policies intended to bring politeness to comments have failed, and reporting tools are often underpowered or useless. A new study points to a possible algorithmic solution, which could be applied to any comments section or network.
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Brian Yanish - MarketingHits.com
April 22, 2015 11:16 PM
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Social media is a great way for your brand to connect to your potential customers, for them to get to know you and become your fans.
Fans are people who love you for being you. So how can you let your personality shine? By showing who you are.
Which Social Media Personality Are You?
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Brian Yanish - MarketingHits.com
April 22, 2015 9:15 PM
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Presenting topical content to your target audience is one of the most beneficial marketing tactics available to your business. According to the Content Marketing Institute, topical and curated content creation can help your company generate significantly more leads. To help your brand stand out and drive reader interest, implement these three methods of creating relevant content:
Current events
Holidays
Trending topics
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Brian Yanish - MarketingHits.com
April 22, 2015 8:51 PM
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Mobile continued to move the needle at Facebook, as the social network reported robust gains in mobile monthly and daily active users as part of its first-quarter financial results.
Gains by mobile monthly active users and daily active users far outpaced overall increases in those categories, as Facebook reported a 24 percent year-over-year increase in monthly active users in the first quarter of 2015, compared with a 13 percent overall monthly active user gain, and those numbers for daily active users were 31 percent and 17 percent, respectively.
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Brian Yanish - MarketingHits.com
April 22, 2015 7:47 PM
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Facebook Messenger wants to replace the telephone, not just SMS, and its on its way. Messenger now makes up 10% of global Voice Over IP calls, CEO Mark Zuckerberg said during today’s Q1 2015 earnings call.
Do you use Facebook Messenger to make calls?
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Brian Yanish - MarketingHits.com
April 22, 2015 6:41 PM
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A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn't mean they have a clue what they're doing on these online communication channels.
Here are 10 ways to humanize your social media brand and win over the crowds on Twitter, Facebook, Instagram, and the like...
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Brian Yanish - MarketingHits.com
April 22, 2015 12:27 PM
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Some entrepreneurs are complete naturals when it comes to expressing themselves through social media, but some people need a little help to put themselves out there and reap the rewards that digital has to offer them.
Related: 8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
When we do personal branding work with company clients, they often ask how they'll know whether they are doing the right thing. Quite rightly, they’re wondering how they measure the success of the time and effort they’re putting into their personal brands and social engagement.
Here are five criteria we give that will help them -- and you! -- understand if you're doing social media right:
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Brian Yanish - MarketingHits.com
April 22, 2015 12:07 PM
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napchat has been a silicon valley darling since its huge growth and large funding rounds in 2013. Despite continued growth and even more funding, the cracks may be starting to show. According to B.J. Mendelson, former SocialTimes editor and author of Social Media is Bullshit, Snapchat has reached a peak, and the peak isn’t even that high.
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Brian Yanish - MarketingHits.com
April 22, 2015 11:30 AM
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Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. Are you sure that you are doing enough to stand out from the increasing competition? The steps below will help keep you on your game when it comes to content marketing.
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Brian Yanish - MarketingHits.com
April 22, 2015 10:19 AM
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Have you considered reaching out to social influencers to win more credibility and sales? Discover the most recent findings about influencer marketing.
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Brian Yanish - MarketingHits.com
April 22, 2015 10:02 AM
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WordPress Security watchdogs, Sucuri have issued a warning that multiple WordPress plugins are vulnerable to a security flaw:
“Cross-site Scripting (XSS) due to the misuse of the add_query_arg() and remove_query_arg() functions. These are popular functions used by developers to modify and add query strings to URLs within WordPress.”
Apparently, the problem was that the official WordPress Official Documentation for these functions was not very clear, which led to many plugin developers using them in an insecure way.
To date, this is the list of affected plugins:
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Brian Yanish - MarketingHits.com
April 22, 2015 9:33 AM
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Video is an increasingly important tool in your content marketing toolkit. According to a report published by Cisco, by 2017 video will account for 69 per cent of all consumer internet traffic. If you’re not already using video in your marketing strategy, now is the time to start.
If you’re a small business or startup with a view to integrating video to your content marketing strategy, we have spoken with some of the best content marketing agencies in the UK in order to provide you with actionable video marketing advice.
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Brian Yanish - MarketingHits.com
April 22, 2015 9:14 AM
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Air Orchard roadside ad in Peru removes chemicals and generates fresh produce for the local community
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Brian Yanish - MarketingHits.com
April 22, 2015 6:17 AM
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We still don't have flying cars, but we do have some fascinating trends.
So what exactly is content marketing? It is putting information into the hands of your customers and helping them choose your services.
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Brian Yanish - MarketingHits.com
April 21, 2015 4:44 PM
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Marketers across all major categories are investing more heavily in social media and influence marketing this year. Some 70% will increase spend on social advertising across platforms, such as Facebook, Twitter, and Instagram, and another 70% plan to increase their spend on "organic social," according to a new report from Salesforce.
Brands also know their customers are spending more time on social networks than on email and search engines combined. Social is where they are discovering new products and services. Moreover, social is where customers are getting recommendations from the people they trust most.
I totally agree! If brands are ignoring social influencers, personal brands and fashion bloggers - it's at their own peril.
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Brian Yanish - MarketingHits.com
April 21, 2015 8:03 AM
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Content marketing is big. Really big. You won’t believe just how vastly, hugely, mind-bogglingly big it is. And that creates an equally big problem for content marketers – how do you make sure your content gets noticed?
The reason consumers are currently so open to content marketing is because good content isn’t designed to sell - it’s designed to educate, empower or entertain the person consuming the content. Typically, the end goal for the business is to generate awareness and establish trust. But as more marketers continue to produce more content, we’re inevitably going to be flooded with uninspired and remarkably average content.
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Brian Yanish - MarketingHits.com
April 21, 2015 7:04 AM
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When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field?
Many small businesses take the necessary steps to create a company LinkedIn page, but aren’t quite sure if their page is doing all it should. We’re here to provide some advanced tips to make sure your page is the best it can be.
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Brian Yanish - MarketingHits.com
April 21, 2015 6:17 AM
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Facebook just open-sourced its React Native framework for building mobile apps. React Native promises to let developers write JavaScript while still delivering a real native user interface. That’s a description that might cause non-technical readers to shrug, but I believe this announcement has some profound implications. React Native will soon transform the entire mobile app development industry, affecting everyone who owns a smart device.
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Brian Yanish - MarketingHits.com
April 20, 2015 9:28 PM
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Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account.
There are 5 types of content brands frequently promote on Instagram:
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Brian Yanish - MarketingHits.com
April 20, 2015 9:15 PM
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99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average.
The challenge: Content marketing ideation.
Roughly 50% of marketers have trouble generating enough content marketing ideas to make their marketing successful according to Kapost’s 2015 Content Ideas Survey of 377 B2B marketers.
Deeper examination of Kapost’s research reveals that senior executives believe they have sufficient content marketing ideas while the actual business content creators don’t. This shouldn’t be a surprise. Most senior executives are often removed from tactical day-to-day processes.
"You need a continual flow of content marketing ideas to ... achieve its objectives." - I agree.
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Brian Yanish - MarketingHits.com
April 20, 2015 8:51 PM
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If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube, Snapchat, Vessel, and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off.
There are many lessons that marketers can learn about the new class of creators. We can certainly learn a lot about the type of content that is created, interacting with a community, and monetizing attention.
For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First.
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Brian Yanish - MarketingHits.com
April 20, 2015 7:37 PM
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While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the most critical role in our industry, due in part to the combination of new technologies that make the digital advertising landscape more complex, with consumers seeking real-time, relevant communications with brands.
Now that data is the driver behind the majority of marketing efforts, marketers large and small are feeling the pressure to become more data-driven.
One of the biggest trends I’m seeing in the industry is the division of companies with scale and companies without scale, and the differentiator between them is data. Data is the reason that scale matters — and that’s why marketers need to experiment and ask questions in order to know if their data is scalable.
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Brian Yanish - MarketingHits.com
April 20, 2015 7:28 PM
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User-generated content. What do those 3 words mean to you?
The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it means.
User-generated content (UGC) is content created by individuals outside of the organization or business. It’s authentic and created by your fans.
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Brian Yanish - MarketingHits.com
April 20, 2015 2:10 PM
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Business-to-business (B2B) marketers are well aware of writer’s block, based on March 2015 research by Kapost. Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.
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Brian Yanish - MarketingHits.com
April 20, 2015 11:30 AM
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From creative to conclusion, marketers put a lot of blood, sweat and tears into their social media campaigns, with the explicit hope that they’ll catch a glimpse of the white rabbit otherwise known as ROI. But as we willingly tumble down the rabbit hole, there are many steps along the way that if mismanaged, will make your campaign feel more like a nightmare than an adventure.
