Your new post is loading...
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 11:47 PM
|
Scoop.it!
Navneet Kaushal, CEO, PageTraffic shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 11:38 PM
|
Scoop.it!
As the leader of a VC-backed startup, you’re on the clock to build a brand that wows customers and investors.
But tackling branding, corporate communications, sales, lead generation and PR separately isn’t cheap or easy. You need one strategy that can drive all of these initiatives.
With content marketing, you can educate and engage potential clients while differentiating your company and positioning it as an industry leader. It’s an extensive branding and sales strategy that will breathe new life into your startup.
Great content isn’t just a way to reach potential clients, though. It’s also a way to keep stakeholders in the loop about their financial investments. As you publish content that explains how you overcame challenges, provides thoughtful industry analysis, and describes innovative projects your company is spearheading, you’ll build trust and quality relationships with investors and potential customers.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 9:57 PM
|
Scoop.it!
How much are you paying for your leads?
When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty.
In addition, you are not even guaranteed that your leads are highly targeted – you are just happy that there is a name to call.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 8:51 PM
|
Scoop.it!
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefits of automating marketing.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 7:37 PM
|
Scoop.it!
Omni-channel marketing has become somewhat of a buzzword in the social media and marketing industries of late. Simply put, it means that your business markets across as many channels as it can to reach the target audience. From websites and email, to social media and print, every channel presents an opportunity to market. An infographic from Neustar outlines current opinions on the benefits of omni-channel marketing.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 5:40 PM
|
Scoop.it!
While there are separate teams assigned to tackle online and offline marketing strategies, there is no reason why there should be a great divide between the digital and the traditional. Marcel Deer, a digital marketing consultant, highlights the importance of convergence in closing the gap between online and offline. As a journalism graduate with experience in traditional PR and digital marketing, he points out how crucial it is for offline and online tools to “combine, complement, and ricochet content among different audiences.”
Businesses will do best to take full advantage of integrating online and offline marketing, also known as non-linear marketing, and utilizing their channels to seamlessly paint the big picture that is the company. However, statistic projected for 2014 and 2015 says that 78% of companies have allotted manpower for social media marketing, but only 26% incorporate social media completely into the overall business scheme. This prompts an urgent need to use social media to integrate online and offline marketing. Propelrr’s article, 4 Revenue-Driven Digital Marketing Tips for Local Stores, points out that businesses should use social media and other digital marketing channels to direct the audience to their other online channels, such as microsites, and to their physical stores.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 4:51 PM
|
Scoop.it!
Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers. Indeed, increasing conversions ranked as the most important objective of an LPO strategy among marketing professionals polled worldwide by Ascend2 earlier this month by a long shot, cited by 93%.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 4:44 PM
|
Scoop.it!
Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it's evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there's been a lot of buzz around the new Apple Watch; specifically, which brands will be launching inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% of Internet users report owning a smartwatch, but a quarter of online adults in the US and UK say they are interested in using the Apple Watch -- so, not a massive user base off the bat, but there's some potential for brands with customers who don't mind shelling out $349 or being the first to test pilot new consumer tech.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 3:33 PM
|
Scoop.it!
Visual content is downright essential for any digital marketing effort. The rise of platforms like Tumblr, Pinterest and Instagram, sites such as Houzz, and even the dreaded wasteland known as Buzzfeed, prove that yes, we like to look.
A frequently-cited study states that visual content receives 94% more views. All I know is, if I click on an article or website and don't see something besides words, I bounce out of there lickety-split. You do, too. Newspapers and magazines have known this for decades. Even a literary bastion like The New Yorker peppers their copy with those lackluster cartoons.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 3:10 PM
|
Scoop.it!
A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing.
People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The old days of getting a “hot” lead to your salesperson and then having them hard-close are long gone.
The expectation is that people will be able to get the information that they need, when they want it, on their terms. If that were really the case, it would be a great match for CRO. However, there are a few twists in this story …
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 2:27 PM
|
Scoop.it!
What are the best uses for hashtags on Twitter, Instagram and Facebook?
SurePayroll created the infographic below, which explains why hashtags should be used and provides tips for successful hashtag campaigns on the three social networks.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 2:10 PM
|
Scoop.it!
Human psychology is not only fascinating, but it can also provide keen insight into how consumers make purchasing decisions. By understanding the triggers that encourage consumers to take specific actions, your brand can take advantage of the opportunity to boost your marketing campaign's performance. Understand however that while psychology can be relevant to both offline and online marketing, implementing psychological marketing in your online and social media marketing strategies requires special planning.
When it comes to developing brand conversations on social media, it is important for marketers to evaluate behavioral psychology. No longer is it simply enough to evaluate your social media marketing campaigns in terms of whether you receive positive or negative comments. Given the social nature of social media, it should certainly come as no surprise that psychology plays heavily into social media marketing, which is why some posts are more likely to go viral than others. The tips below can help you to utilize behavioral psychology in your next social media marketing campaign.
|
|
Scooped by
Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
April 23, 2015 12:07 PM
|
Scoop.it!
If a great product or service is created and no one hears about it, can it be successful? No.
Nowadays, a marketing program can't be regarded as individual activities anymore. It's the sum of three main parts - content marketing, PR and social media, and it's all about generating demand.
Integrating your social marketing gives you a better chance of success. This infographic provides excellent tips and stats to back up your case for content marketing.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 11:30 AM
|
Scoop.it!
Facebook video is big and it’s getting bigger. For the first time, YouTube really needs to worry about losing its position as the king of online video.
Facebook video, which is relatively young in comparison to YouTube which launched in 2005, is now delivering 4 billion daily viewers. That’s up from 3 billion views every day, which was announced in January 2015. Facebook has had the ability to upload video for a number of years, but didn’t get serious about it until 2014 when it adjusted its algorithms to weight video more heavily.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 11:06 AM
|
Scoop.it!
Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action.
As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. While there are countless technologies and algorithms silently servicing the marketing department, the real power comes from the hearts and minds of the marketers that bring those tools to life. This is where we must truly look for innovation.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 10:19 AM
|
Scoop.it!
An inside look at how Peg Fitzpatrick shares to a social media audience of 11 million people and how her strategies scale for growth.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 10:02 AM
|
Scoop.it!
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen.
The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 9:33 AM
|
Scoop.it!
Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers.
Planning and analytics are key to social media marketing success.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 9:14 AM
|
Scoop.it!
The launch of an affordable clothing line from designer Lilly Pulitzer by Target this past weekend caused a frenzy at stores and on Twitter.
Real-time customer-engagement, social-media-monitoring and analytics platform Engagor analyzed how the retail giant dealt with an avalanche of complaints on Twitter over stores running out of Lilly for Target merchandise, and founder and CEO Folke Lemaitre offered tips on what should change the next time around.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 8:47 AM
|
Scoop.it!
Coca-Cola is realigning its marketing around customer clusters and hailed its early impact on its first quarterly sales gains in two years.
The drinks maker’s chief executive Muhtar Kent let slip the strategic shift today (22 April) when he told analysts on a conference call that its focus on “customer clusters” had helped put sales on the road to recovery. Sales jumped 1.3 per cent to $10.7bn in the three months to March, propelled by a 6 per cent boost in North America, its biggest market.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 8:03 AM
|
Scoop.it!
NBC News experienced the Facebook video boom firsthand, as a video it posted Tuesday had been viewed nearly 7 million times at the time of this post.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 7:04 AM
|
Scoop.it!
Have you heard this advice before: “Follow your passions!” “Do what you love!”?
And have you thought, what if my passions are my hobbies? Things that I could never be paid for?
For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you love—and to make a career out of it.
I found 15 amazing entrepreneurs who built their entire businesses and careers around social media, many earning $100,000 or more.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 6:17 AM
|
Scoop.it!
With her recent announcement about a bid for U.S. President in 2016, Hillary Clinton received just as much attention for debuting her new logo as officially joining the presidential race. The online feedback via Twitter and other channels was highly critical, claiming the logo looks low-budget, unoriginal, and, well, unpresidential. To further fuel the fiery online frenzy, WikiLeaks purported that Clinton copied the Twitter-version of their logo.
This begs the question: what does your logo say about your business or organization? Would candidate Clinton have received equally-harsh feedback had she debuted a more complex visual logo design, or would that have been blasted as high-budget and out-of-touch?
Getting a logo right is never easy but here are the core values that I recommend any logo should communicate to its audience, from dry cleaners and new restaurants to accounting firms and presidential candidates, to make it a resounding success:
Un article molt interesant sobre la importància del disseny del logo de la nostra marca, empresa o el que ens representa. El nostre logo s'ha de diferenciar de la resta, ha de transmetre professionalitat i sobretot, hi ha d'haver una interactivitat entre els consumidors i l'empresa.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 1:03 AM
|
Scoop.it!
Use a social network like Instagram long enough and you'll inevitably amass a slew of followers -- but what do you actually know about them? If you're relying on mere follower counts, probably not much. That's something the social media analytics company SocialRank is hoping to solve. Following the launch of a free Twitter analytics tool a year ago, the company is today setting its sights on Instagram. After logging in with your Instagram account, SocialRank builds a custom report that lets you do things like sort your followers based on how socially engaged they are, or search their profiles for specific keywords. Not everyone needs to see a statistical breakdown of their followers, but if you're a struggling artist trying to connect with people in your industry, or a parent wondering who exactly is interacting with your kid, SocialRank's tools could be supremely useful.
|
|
Scooped by
Brian Yanish - MarketingHits.com
April 23, 2015 12:37 AM
|
Scoop.it!
Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than others. Consumers prefer ads that are relevant to their interests, and such ads, of course, are much more likely to be effective and drive sales.
When marketers make a personal appeal to consumers — for example, serving ads for barbecue grills and accessories to consumers who have read an article titled “10 Ways to Spice Up the Backyard This Spring” — it’s not merely an ad but also a useful service.
