Your new post is loading...
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 6:41 PM
|
Scoop.it!
With the large and growing number of mobile users, companies should find ways on how to optimize their brand on customers’ mobile screens, with the consumers’ convenience in mind.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 5:40 PM
|
Scoop.it!
Meerkat founder Ben Rubin has criticized Twitter for only giving the live streaming startup two hours’ notice before pulling the plug on access to its..
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 4:51 PM
|
Scoop.it!
As marketers, we have nearly 2,000 marketing technology products to choose from across 43 different categories. The staggering number of vendors available to us has more than doubled since last year. We can email, tweet, track, engage, predict, analyze, attribute, optimize and more. There is now a layer of technology (or even multiple technologies) between each and every interaction we have with the buyers we’re nurturing through the purchasing process.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 4:44 PM
|
Scoop.it!
Google officially launched this morning the new Search Analytics report within Google Webmaster Tools.
The Search Analytics report will ultimately replace the Search Queries report in about three-months when Google removes the Search Queries report from the feature from the tool. Search Analytics does pretty much everything the Search Queries report did plus gives you a lot more data and filtering options. Google has been working on it for a long long time, opening up an alpha test to webmasters back January and then webmasters being approved for that test in February, with another roll out in mid-April.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 3:33 PM
|
Scoop.it!
Back in February, Dropbox released an extension for chrome to make it easy to add your files right into Gmail. The tool is today receiving some updates to make it a lot more useful.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 3:26 PM
|
Scoop.it!
The news that Google was rolling out a mobile-friendly algorithm should have come as no surprise. As the search giant revealed yesterday, mobile search queries on smartphones now outnumber those on tablets and desktops.
Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites are ranked in its search engine, but changes or adjustments rarely, if ever, trigger public notice. This time, Google announced the change in mobile search months ahead to give companies time to optimize websites for mobile users.
It’s a clear signal. We now live in a world in which mobile increasingly comes first — and that means marketers need to deliver mobile-friendly experiences.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 3:10 PM
|
Scoop.it!
There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?
Compelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers.
Take a look at the following graph from Schwartz to see what I mean. It shows where people stopped scrolling in an experiment covering many articles across the web. Every time someone landed on an article, Chartbeat analyzed that visitor's behavior on a second-by-second basis, including which portion of the page the person was currently viewing. Each bar represents the share of readers who got to a particular depth in the article.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 2:27 PM
|
Scoop.it!
Screenshots are quite handy when you need to show someone what is happening on your screen. There are also many methods to take Screenshots in Windows making the process even easier.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 2:10 PM
|
Scoop.it!
If you’ve ever placed an order for food delivery via an app, you will realize that there’s usually a section in the app that allows users to add comments.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 1:29 PM
|
Scoop.it!
Facebook and IBM announced on Wednesday that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers.
The collaboration allows the two Big Blues to double down on big advertisers. The partnership should add an incentive for IBM's Fortune 500 roster of clients to come closer to Facebook, which is looking for more advertising revenue. IBM, in turn, can now take advantage of the incredible wealth of data about consumers that Facebook collects.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 1:06 PM
|
Scoop.it!
Reddit is about to launch a video series focused on probably the most popular type of post on its site: AMAs. The effort is being spearheaded by two ex-employees of The Verge‘s video team.
|
|
Scooped by
Brian Yanish - MarketingHits.com
from Blogging, Social Media, Marketing, Entrepreneurs
May 6, 2015 11:06 AM
|
Scoop.it!
Social Selling Statistics for 2015 Infographic. How selling with Social Media will evolve and grow over the next 12 months.
http://www.brainymarketer.com/social-selling-statistics-2015-infographic/
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 10:19 AM
|
Scoop.it!
Looking for ways to boost engagement?
Have you considered live mobile streaming apps, like Meerkat and Periscope?
Live streaming video is a great way to interact with your audience in real time.
In this article you’ll discover six ways live streaming video helps you connect with your audience and increase engagement.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 10:02 AM
|
Scoop.it!
Having a company blog is great for showcasing thought leadership, highlighting your achievements, and converting potential leads. However, a few simple blunders will turn this marketing resource into a liability.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 6, 2015 9:14 AM
|
Scoop.it!
FACEBOOK AND IBM are teaming up to help retailers better target advertising on the world’s largest social network.
Today, the two companies announced that they’re working together to integrate Facebook’s existing ad targeting technology into IBM’s own line of tools and services for retailers. By combining retail data, such as purchase history or items viewed, with Facebook’s user data, the two companies hope to create more finely personalized marketing campaigns on behalf of their customers.
For example, a retailer could place ads for items you’ve previously viewed on its site directly into your Facebook feed. The new tools could also be used to help target particular segments, such as runners, for ads.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 5, 2015 2:10 PM
|
Scoop.it!
On stage at TechCrunch Disrupt NY, Google Venture’s Bill Maris sat down with our own Alexia Tsotsis to dig into his firm’s investments and discuss whether Peter Thiel takes too many supplements in his quest to break the law banning life after 120...
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 5, 2015 1:29 PM
|
Scoop.it!
Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?!
In Japanese, emoji literally means picture letter. For the small amount of people out there who don’t know, an emoji is a tiny digital image that reflects an idea, object, or emotion to the viewer. But why all the excitement (read: obsession) over these little pictures? Ok, first the obvious, they’re fun. They make the person you are texting smile and they can often convey emotions where words just won’t do!
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 5, 2015 1:06 PM
|
Scoop.it!
You think you have the perfect website….but what about those shoppers who just get to the brink of purchase and then, for whatever reason, fall out of the conversion funnel? Abandoned shopping carts account to the loss of trillions of revenue. So how do you advertise and highlight the right products to the right people? Retailers need not have to worry as long as social media networks are with them.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 5, 2015 12:58 PM
|
Scoop.it!
Great interview of Kayvon Beykpour founder of Periscope
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 5, 2015 12:27 PM
|
Scoop.it!
n recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas.
Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 4, 2015 9:57 PM
|
Scoop.it!
Being effective marketers in today’s world of emerging technology and changing attitudes requires us to look one (or several) steps ahead. Let’s discuss three – advocate marketers, money for distribution, and “automagic” integration – that are worth your attention from among the many helpful themes, trends, and studies detailed in the infographic created by Uberflip, shown here.
Another term for this is CONSUMER SOPHISTICATION or MARKET SOPHISTICATION and is applied whenever the general audience of a sector of consumers gets used to certain trends and technologies and is now poised for the next logical evolution of the things they want.
In other words they expect an upgraded experience that matches the cutting edge time they live in!
Consumers are way smarter than what they used to be years ago which of course is largely due to the advent of the internet. It is not so easy for companies to cover up certain "undesirable" traits of their business anymore and furthermore, if there's no content marketing strategy in place then there will be little information about your company for people to find and as a consequence they will STOP looking and your sales go down the drain ...
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 4, 2015 9:15 PM
|
Scoop.it!
More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every single social channel is simply unrealistic.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 4, 2015 8:51 PM
|
Scoop.it!
Photoshop offers unlimited potential to photographers for editing and retouching that can’t be matched by any other software. The downside to Photoshop is that its wealth of tools and functions can make it quite challenging to master. Even if you have been using Photoshop for years there are almost certainly things that you can still learn.
When you’re first getting started with Photoshop it can be difficult to know how to go about getting the results that you want. Fortunately, there are a lot of websites and blogs that publish helpful tutorials that demonstrate how to do all kinds of different things in Photoshop. Here you’ll find a collection of 35 different tutorials that teach various aspects and techniques for photo editing and post processing.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 4, 2015 7:37 PM
|
Scoop.it!
For those in the marketing industry, there’s very little doubt. Content marketing works.
While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently.
|
|
Scooped by
Brian Yanish - MarketingHits.com
May 4, 2015 6:41 PM
|
Scoop.it!
Growth-hacking is the “lean startup” term coined by Sean Ellis for using conversion marketing tactics like content marketing, A/B testing, and analytics to grow a company quickly and efficiently. This strategy has helped many companies accelerate their growth by focusing each and every tactic and initiative on the singular goal of growing. Growth-hacking tactics can also be applied to a company’s content marketing efforts, and one of the best tools to emerge for this is video.
