MarketingHits
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Brian Yanish - MarketingHits.com
May 9, 2015 6:41 PM
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Twitter is a unique and potentially valuable marketing channel for many reasons, not the least of which is its real-time nature. A Twitter timeline is never curated or sorted – users see every single tweet sent by the people and businesses they follow, as they are tweeted.
Here are three tools, all of which are free or offer free trials, that can help you take advantage of real-time marketing on Twitter.
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Brian Yanish - MarketingHits.com
May 9, 2015 4:44 PM
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Mobile video takes center stage and if your brands isn’t strutting the mobile video catwalk, then you are making a major content marketing fashion blunder. The red carpet of video content marketing is brutal. Falling flat will let your competitors fly past you.
In fact, publishers are already using technologies like machine learning to up their video marketing game. Mobile video, interactive video, and e-commerce integration are all geared to maximize the consumer streaming experience. Video content is no longer static and linear. We’re seeing new mobile video technologies like Meerkat live streams exploding at SxSW, Periscope,Twitter, and the big video push by Facebook at F8, all focusing on innovating with video.
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Brian Yanish - MarketingHits.com
May 9, 2015 3:33 PM
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Customer Facing Devices and How You Can Market with Them by Douglas Karr on Marketing Technology
In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and contextual Digital Interactions to elevate customer experience at physical locations.
A Customer Facing Device is a device that a customer will interact with or experience directly. Examples of Customer Facing Devices include Digital Kiosks, Mobile Point of Sale (mPOS), Ruggedized Devices, Digital Signage or Headless Devices. All of these devices are designed to engage and inform customers inside physical locations.
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Brian Yanish - MarketingHits.com
May 8, 2015 8:51 PM
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From
contently
For businesses, social media is like meth. I say this based on encyclopedic knowledge of drugs obtained via Breaking Bad marathons. Meth’s great for a while, but over time it’s harder to get the results you once got. At some point, you’re spending all your time and money thinking about it. And by the time you start worrying about your teeth start falling out, it’s too late.
Recent research confirms this:
“The average organic reach for posts from Facebook pages in March was 2.6 percent of a brand’s audience. … This percentage dropped to 2.3 percent for pages with more than 1 million likes.” (Source: Localytics, reported by 1to1Media)
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Brian Yanish - MarketingHits.com
May 8, 2015 6:41 PM
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Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready?
What comes to mind when I say and write the word taxonomy?
As mental models differ from person to person, I am reasonably sure that I will get many different answers. Information architects have word and image associations with the word taxonomy that others might not have. Computer programmers and Web developers might have different image and word associations than others.
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Brian Yanish - MarketingHits.com
May 8, 2015 5:40 PM
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From
www
If you're developing digital content in any capacity, you've probably run across some of the following advice:
- Develop a content strategy.
- Entertain, don't sell.
- Write "good" content.
It's laughable how useless some of this advice is. You could develop a content marketing strategy, but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals.
You could develop content to entertain and never sell, but what if people really want to buy from you, or want to learn about how they can use their purchase better? What if they want to know cool things about your products and services and don't have time for entertainment?
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Brian Yanish - MarketingHits.com
May 8, 2015 4:44 PM
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The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Kelsey Libert gives us a nice overview of the results and there is much to consider. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers.
The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Unsurprisingly, the takeaway is that it depends on your particular situation.
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Brian Yanish - MarketingHits.com
May 8, 2015 3:33 PM
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Digital Trends for 2015 [Infographic] - infographic Digital Commerce
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Brian Yanish - MarketingHits.com
May 8, 2015 3:10 PM
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Social media networks like Facebook are not putting users in an ideological information bubble, despite fears to the contrary, a new research report said Thursday.
Related Stories
Facebook says its algorithms aren't responsible for your online echo chamber The Verge
Is Facebook to blame for making us more polarized? No, we are Christian Science Monitor
Does Facebook Shelter People from Different Opinions? LiveScience.com
Facebook tilts the News Feed algorithm back to your friends The Verge
The study published in the journal Science, based on an analysis of 10 million Facebook users and seven million web links, found many of the shared stories allowed people to get viewpoints different from their own.
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Brian Yanish - MarketingHits.com
May 8, 2015 2:27 PM
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Sometimes you want to direct someone to a specific Facebook Post. Perhaps you've shared some information that you want to promote on a different network, or maybe there's a conversation going on within a post and comments that you want to email one or more other people and direct them to that post. While you could simply share your Facebook Page URL and tell someone where to go on the page, it's far more effecient to send them directly to the post you want them to see. While it's actually really easy to do, it's not immediately obvious just by looking at a post where to go.
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Brian Yanish - MarketingHits.com
May 8, 2015 2:10 PM
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From
recode
Snapchat has settled on a price for ads that appear in its Discover section, and the new cost is much cheaper than what advertisers were paying just a few months back.
Snapchat’s media head Nick Bell said Thursday at the NewFront presentation in New York that the company is now charging marketers two cents per view on ads that appear within the app’s Discover tab. The news was first reported by AdAge and independently confirmed by Re/code.
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Brian Yanish - MarketingHits.com
May 8, 2015 1:29 PM
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Facebook released a host of tools to ease the creation of native ads for its Facebook Audience Network and allow developers and publishers to reach users outside of the social network.
In order to help marketers conform to Facebook Audience Network’s native ad format, the social network created new native ad templates, as well as ad-management tools for native ads and the addition of a horizontal scroll feature.
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Brian Yanish - MarketingHits.com
May 8, 2015 10:02 AM
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Are you using video to promote your brand?
Do you want to create videos without having costly equipment?
If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.
In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone.
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Brian Yanish - MarketingHits.com
May 8, 2015 9:33 AM
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From
www
18-32 year olds are becoming the dominate force in B2B organisations, therefore it’s essential that B2B Marketers know what content is best in order to maximise engagement with the Millennials.
Here are some interesting facts which demonstrate the power Millennials possess:
- B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35
- They have access to annual budgets in excess of $100,000
- 70% of B2B buyers won’t spend more of their budgets online if the website provides a poor user experience
- 54% of Millennials consume social content regularly as a source of information because it is brief and to the point
- 55% of Millennials watch videos on different devices several times a day
Richard Platt's curator insight,
May 8, 2015 11:55 AM
I have rarely posted on generational trends, but these really made sense to share.: Millennials (18-32 year olds) are becoming the dominate force in B2B organisations, therefore it’s essential that B2B Marketers know what content is best in order to maximise engagement with the Millennials.
Here are some interesting facts which demonstrate the power Millennials possess:
- B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35
- They have access to annual budgets in excess of $100,000
- 70% of B2B buyers won’t spend more of their budgets online if the website provides a poor user experience
- 54% of Millennials consume social content regularly as a source of information because it is brief and to the point
- 55% of Millennials watch videos on different devices several times a day
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Brian Yanish - MarketingHits.com
May 8, 2015 9:14 AM
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SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes.
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Brian Yanish - MarketingHits.com
May 8, 2015 8:47 AM
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Like many people, the sound of my alarm clock in the morning doesn’t make me leap out of bed with joy. It doesn’t make my mind swirl with the endless possibilities of a day yet to play out.
Usually, the piercing sound is met with a swipe at the snooze button, and 10 more minutes blissful slumber. Snap Me Up, however, won’t let that happen.
In a nutshell, it’s an alarm clock that won’t switch off until you take a selfie.
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Brian Yanish - MarketingHits.com
May 7, 2015 2:27 PM
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Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.
It can also be further improved by tying in other demographic and contextual information.
For many businesses this end goal is still a long way off, but some marketing channels are being optimised using behavioural targeting.
ashwani iyer's curator insight,
May 8, 2015 8:03 AM
Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.
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Brian Yanish - MarketingHits.com
May 7, 2015 2:10 PM
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How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream discovery, automatic uploads of streams to YouTube, and audience analytics tools
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Brian Yanish - MarketingHits.com
May 7, 2015 1:29 PM
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There’s a new trend in social media – #Periscope. If you haven’t heard of it yet, then where have you been!!?? you will probably have questions that resemble the following:
What is it?
What does it do?
Can I use it as part of my social media marketing strategy?
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Brian Yanish - MarketingHits.com
May 7, 2015 1:06 PM
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From
hbr
Customer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels. It’s happening today on digital platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube, SnapChat, and Instagram.
To understand the future of digital platforms and what it means for marketers, we spoke with senior executives in a community of top marketers from Silicon Valley. The perspectives of these executives suggest that the pace of innovation shows no sign of slowing down.
Marketers who want to understand the future of these platforms need to understand seven P’s: people, participate, personalize, product, process, pay, and partner.
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Brian Yanish - MarketingHits.com
May 7, 2015 12:10 PM
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This weeks #CloudTalk hosted by +Daniel Newman &+Brian Fanzo will talk about innovation and the impact: collaboration has on it and some insights and lessons we learned this past week at the +Jabil Blue Sky Innovation Center Grand Opening!
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Brian Yanish - MarketingHits.com
May 7, 2015 12:07 PM
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Are you using Facebook ads?
Want tips to step up your game?
Facebook ads can be highly profitable, and there are countless ways to make them more effective.
In this article, you’ll find seven ways to create an effective Facebook ad campaign.
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Brian Yanish - MarketingHits.com
May 7, 2015 11:30 AM
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These days, companies operating on overly competitive markets have to use every single trick in the book to stay in front of their prospects and existing clients. Those who think this task is overwhelming should be ready to face an even greater challenge: information overload.
This can also be known as content infoxication, or infobesity. (Webster, can we add those to the dictionary, please?)
Content Fatigue: The Silent Disease that can Threaten Your Ascension in Any Industry
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Brian Yanish - MarketingHits.com
May 7, 2015 11:06 AM
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From
www
The creation myth of Silicon Valley tech companies often involves a Eureka moment in a garage, the kind of space that can be quickly adapted to get the job done. Companies try to hold on to that anything-is-possible ethos as they grow, but somehow always end up in the same bland office parks as the companies their creativity is intended to disrupt. In its new headquarters, Facebook (which, to be clear, was invented in a dorm room) extends that garage ethos to the scale of an aircraft hangar—make it several hangars.
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