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Scooped by
Brian Yanish - MarketingHits.com
May 12, 2015 4:44 PM
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Facebook’s active user count may be sliding, but its users visit far more frequently than those of other social networks, according to the latest research from GlobalWebIndex.
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Brian Yanish - MarketingHits.com
May 12, 2015 3:36 PM
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An update to Twitter’s iOS live streaming app, Periscope, introduces the ability for users to sign in without the need for a Twitter account.
Previously, in order to use Periscope you had to sign in via Twitter. Now you can create an account on Periscope using your phone number, and get access to all of its features without the need to link your Twitter account.
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Brian Yanish - MarketingHits.com
May 12, 2015 2:10 PM
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Anticipating buyer behavior can feel like you are chasing the wind. Without a crystal ball to rely on for guidance, you need to create buyer-centric ideas grounded in what you know about your customers right now.
All the data you collect on customer buying habits through your website, time spent on crafting buyer personas, and social media stats must transform into enticing ways to get buyers to take notice or come back for more.
The question is, how?
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Brian Yanish - MarketingHits.com
May 12, 2015 7:33 AM
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Periscope’s latest update lets new joiners sign up using only their phone number, although the company “recommends” associating a Twitter account because that helps populate a user’s network.
The app’s latest update — which includes a number of other tweaks, such as the ability to change your profile photo independent of Twitter, replying to comments, more robust blocking, and more — may seem minor, but actually this could be significant.
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Brian Yanish - MarketingHits.com
May 12, 2015 7:04 AM
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Pinterest and Tumblr were the fastest-growing social networks over the past year, while Facebook was the only one to see its active user numbers drop, according to a recent study by GlobalWebIndex.
This is very nice. Hope I can actually make my Tumblr grow as well. Can you check if my page is okay? http://bit.ly/1H9rqtd
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Brian Yanish - MarketingHits.com
May 12, 2015 6:17 AM
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Content marketing still gets a lot of attention when it comes to generating leads and sales for your small business. While it may seem like big business is dominating in the area of content marketing, it’s just as effective for small businesses, too. The trick is formulating a plan to help you tailor the content you’re putting on the web. Fifty blog posts that get real attention are always better than 500 blog posts no one bothers to look at.
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Brian Yanish - MarketingHits.com
May 12, 2015 1:32 AM
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Whenever a new music service is launched without a free listening tier that is supported by ads, it tends to be criticized, such as Beats Music and Tidal where free listening is usually only subject to a trial period.
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Brian Yanish - MarketingHits.com
May 12, 2015 1:16 AM
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![22 SMB Industries Cashing in on Mobile Marketing [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ARAmNnW6yvkp1rV_PSQ_Ijl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done.
Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple sites I trusted, I bookmarked them and the pursuit was over. Whenever I’m looking for the latest, I’m there in two clicks.
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Brian Yanish - MarketingHits.com
May 12, 2015 12:06 AM
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Many companies think they need to shield their knowledge from the outside world to stay competitive, and they’ll only exchange intel with paying customers. But business – and the relationships that drive it – doesn’t work this way anymore.
Sixty percent of people are inspired to seek a product after reading about it, and if you want to win these sales, you need to let your audience in on a few secrets.
Your company has a wealth of internal knowledge that can be used to create contentthat will help humanize your brand and guide prospects through the buyer’s journey. To leverage these insights for creative content, you need to extract, store, and manage your knowledge efficiently.
Using a company knowledge bank can help streamline this process and give you access to company insights that will knock down potential sales barriers and get prospects on your side.
Involving your workforce's knowledge to help your customer making the right choice (which is obviously YOU). An interesting part possible thanks to Content Marketing!
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Brian Yanish - MarketingHits.com
May 11, 2015 11:26 PM
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After just six weeks on the market, Twitter has announced that it has added major new features to its streaming video app, Periscope, including the ability to sign up for the service without a Twitter account.
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Brian Yanish - MarketingHits.com
May 11, 2015 12:27 PM
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Yearning to browse the web directly from your wrist on Apple Watch's tiny 1.32-inch screen? You're not alone. A developer known by the nickname Comex has somehow managed to run a fully-fledged web browser on an Apple Watch.
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Brian Yanish - MarketingHits.com
May 11, 2015 11:30 AM
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Many companies think they need to shield their knowledge from the outside world to stay competitive, and they’ll only exchange intel with paying customers. But business – and the relationships that drive it – doesn’t work this way anymore.
Sixty percent of people are inspired to seek a product after reading about it, and if you want to win these sales, you need to let your audience in on a few secrets.
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Brian Yanish - MarketingHits.com
May 11, 2015 8:03 AM
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The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.
Here are 199 content and social media marketing tools. Are there any we missed that you love?
Content marketing job needs more tools, yes it's true.. Here are some useful tools to make your job easy.
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Brian Yanish - MarketingHits.com
May 11, 2015 7:04 AM
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A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers.
Year But We're Boring
I hear that complaint as the chief excuse for everyone from HVAC to Lawyers when it comes to content marketing. This post shares 3 ideas any B2B site can use to win hearts, minds and loyalty with content including;
* Take A Stance.
* Tell A Story.
* Make someone's life easier.
Of those three ideas we favor the last two and particularly like Q&A content as a way to accomplish #3.
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Brian Yanish - MarketingHits.com
May 11, 2015 6:55 AM
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consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.
1. Not automating
2. Not optimizing for search engines
3. Not hustling your content
4. Not working on your headline
5. Not experimenting
6. Poor quality content
7. Email List Is Money
8. Not thinking like a publisher
9. Not learning from the innovators
We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
May 10, 2015 12:27 PM
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![5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/0AEca06LvPKjm38enbpxOjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all.
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Brian Yanish - MarketingHits.com
May 10, 2015 11:14 AM
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Content marketing is one of the most powerful strategies businesses can use to cultivate relationships with existing followers and reach new customers, but far too many brands fail to utilize this technique properly.
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
May 10, 2015 10:02 AM
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“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” – Content Marketing Institute
Content is an integral aspect of marketing your business and it starts with you – the expert of your industry!
The value of content has been proven time and time again. It is well worth your energy to implement a content strategy.
Don’t believe in the power of content? A quick Twitter or Google search may change your mind. The ROI on an effective content strategy has been proven. This stuff really works! Take a look at Newscred’s “50 Stats You Need To Know About Content Marketing”, if you’re still second-guessing the benefits.
Here are 10 Content Marketing Hacks that you should be implementing for your small business or startup today!
Maketing content and marketing stats in one article?! I think I've found my happy place.....
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Brian Yanish - MarketingHits.com
May 10, 2015 9:33 AM
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How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content?
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Brian Yanish - MarketingHits.com
May 10, 2015 9:14 AM
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Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.
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Brian Yanish - MarketingHits.com
May 10, 2015 8:47 AM
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Sure, it does not. But that’s not the case with social media – there’s certainly some good advice out there to help you avoid blunders on social media. After all, mistakes are meant for learning and not repeating, right?
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Brian Yanish - MarketingHits.com
May 10, 2015 12:06 AM
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As social media becomes a bigger part of marketing strategies, marketers are looking for ways to validate the investment. This means using the data from social campaigns to drive and optimize campaign performance. However, the challenge is figuring out which bits of data are the most important and how to leverage that data to impact the bottom line.
So it follows that one of the biggest trends of 2015 is a rise in social analytics that provides actionable insights. From Wayin’s real-time social search engine, Intelligence from Spredfast, and the new consumer data product from Offerpop, social media management and analytics platforms are providing new tools to help marketers put social data into context.
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Brian Yanish - MarketingHits.com
May 9, 2015 11:20 PM
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What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave?
And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer?
Would you include this content asset? You bet, right?!
If you have s website you need to read this article.
Metrics, an important part of developing a smart strategy for success.
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Brian Yanish - MarketingHits.com
May 9, 2015 9:15 PM
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Marketing has been the custodian of digital communities since the arrival of social media over ten years ago. But is marketing really the right place for it? It turns out that just about anyone else in your organization might do a better job at convincing consumer to become customers via social media (highlight to tweet).
Seem too unbelievable to be true? Consider how these other departments and functions might add more value before you decide.
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Brian Yanish - MarketingHits.com
May 9, 2015 8:51 PM
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Mobile link sharing is a clumsy rigmarole of app switching and copy & pasting. So to get more people posting links, Facebook is testing an in-app keyword search engine that lets you find websites and articles to add to your status updates.
