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Brian Yanish - MarketingHits.com
May 14, 2015 8:03 AM
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Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.
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Brian Yanish - MarketingHits.com
May 14, 2015 7:04 AM
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Facebook has announced the launch of a new way to read and consume content in a way that promises to be a vast improvement over the experience found in Facebook’s mobile app.
The company says web articles take an average of 8 seconds to load on Facebook’s app, which is the slowest of any single content type. In order to improve this experience for readers and publishers alike, Facebook is introducing Instant Articles — a tool that can load articles as much as ten times faster than standard mobile web articles.
(From the article): Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.
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Brian Yanish - MarketingHits.com
May 14, 2015 6:17 AM
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Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI.
The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging (50%), consistent (44%), or a variety of content (40%).
At the same time, there are numerous B2B content marketing case studies here, here and here of companies succeeding with content marketing programs.
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Brian Yanish - MarketingHits.com
May 14, 2015 12:06 AM
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As the efficacy of outbound marketing continues to wane, more marketers are evaluating inbound tactics as a way to achieve success. So, how does Content Marketing stack up against the rest?
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Brian Yanish - MarketingHits.com
May 13, 2015 11:40 PM
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Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win.
It takes time, effort, and serious persistence to play the long game, not the short game.
It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.
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Brian Yanish - MarketingHits.com
May 13, 2015 11:35 PM
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Facebook has launched a handy feature for local business advertisers.
Today it added a new call-to-action button for News Feed ads: a “Call Now” button that enables people to telephone a business. Mobile customers who tap the button are re-directed to their phone dialer.
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Brian Yanish - MarketingHits.com
May 13, 2015 11:20 PM
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As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??”
So recently I set out to document all of those “really??” moments by collecting compelling, action-able, and downright jaw-dropping stats about digital marketing. But instead of just dumping them all onto the screen and letting you sort through them like some disorganized yard sale, I tried to corral these facts.
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Brian Yanish - MarketingHits.com
May 13, 2015 6:41 PM
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In the age of social media, all businesses are publishers and what publishers need is a steady stream of great content.
That’s easier said than done.
If you’re trying to create content that will resonate with your audience on social media and separate you from all of the noise, great! You’re on the right track. But first you should establish your content marketing strategy.
A content marketing strategy works as your guiding light when it comes to the planning, production, promotion, and measurement of content. Taking the time to create a solid strategy might seem like more work up-front, but it will reduce your workload over time and make your content more effective.
Now (before you start) is the time to think through your objectives and build a content marketing strategy that will elevate your social media efforts to the next level. We’ve put together a helpful walkthrough that will guide you through each step of the process.
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Brian Yanish - MarketingHits.com
May 13, 2015 11:06 AM
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Before there was social media, musicians had to promote themselves through traditional marketing strategies. Now that social media marketing has become so crucial today, some of the biggest names in music are leveraging it in super creative ways to promote their albums, tours, and more.
After doing some research on some well-known social media marketing campaigns from some of the most popular artists today, here are some of the most memorable ones I came across.
Social marketing strategies have helped artists get their name out into the world and share their music with thousands of people. It has become easier to promote in this era of music then back in the old days when there was no social media and artists had to go out and actually promote themselves in person.
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Brian Yanish - MarketingHits.com
May 13, 2015 10:19 AM
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Is Pinterest part of your social marketing mix?
Are your customers on Pinterest?
Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.
In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform.
Pinterest isn't my favorite social media site but I'm looking forward for its surge next year. Pinterest is an ideal visual ground for every thing you can think of and yeah, not my favorite, still I'm visiting the site once a week, about an hour or so.
Do you have your Pinterest Business account set up? It's time to take care of that --- today!
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Brian Yanish - MarketingHits.com
May 13, 2015 10:02 AM
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Video content marketing when used properly is an amazing lead generating machine. However when it's not implemented properly it delvers a lackluster result.
I wanted to share with you today what we have seen around the web where companies have not taken full advantage of video content marketing. Starting with 5 reasons how you’re not doing it right and some examples of what you can add to the mix so as to take complete advantage of your video content strategy.
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Brian Yanish - MarketingHits.com
May 13, 2015 9:14 AM
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According to KissMetrics, there is no single design that makes a landing page perfect, but there are some key ingredients that can help. We’ve talked about many of these items over the last several months here on WHSR, such as:
Elements of user engagement
Ways to improve conversion rates
Successful Call to Action (CTA) commands
Some of the other elements needed for a landing page that not only grabs your site visitors’ interest but guides them where you want them to go and keeps them there:
Excellent headlines
Subheadings
Strong but condensed landing page content
Testimonials
Simple navigation
Visually pleasing use of images that add value
One of the best ways to learn how to build a beautiful landing page that results in conversions is to study the landing pages of other businesses. By looking at what they do right, you can repeat their efforts and likely their success.
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Brian Yanish - MarketingHits.com
May 13, 2015 8:47 AM
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Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of stories that go viral on social media. Facebook has become the prime platform for people to share their own stories, as well as to share stories from others, that they think their friends will be able to relate to, will find humorous or inspirational, or just provide a nice break from the day-to-day of life. So it makes sense that including storytelling as a larger part of your brand’s online presence and messaging is a smart marketing strategy.
But how do you get started, especially if your brand doesn’t necessarily lend itself to a specific story? Here are a few tips to help you out:
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Brian Yanish - MarketingHits.com
May 13, 2015 8:03 AM
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It’s no secret that multiple mediums have given consumers vast amount of choices—and no one has been able yet to discover more minutes in the day.
You have less than 1 minute to make an impression...how are you going to accomplish that?
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Brian Yanish - MarketingHits.com
May 13, 2015 7:04 AM
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After months of rumors, Facebook today unveiled “Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Instant Articles debuts today with rich-media stories from The New York Times, BuzzFeed, National Geographic, and six other outlets that will be globally visible from Facebook’s iPhone app.
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Brian Yanish - MarketingHits.com
May 13, 2015 6:17 AM
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As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea.There’s so much going on with audiences on the outside, that there’s little time left to think about our employees. But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees
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Brian Yanish - MarketingHits.com
May 13, 2015 1:52 AM
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Are you looking to get more pins and repins? Do you want more traffic? Do you want to see your pins pinned more often? Here are some excellent tips to help you
This is a great read and resource for learning how to maneuver in Pinterest. A comprehensive marketing plan is critical to creating a following and online success.
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Brian Yanish - MarketingHits.com
May 12, 2015 9:57 PM
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Twitter users do not confine themselves to tweeting, as a survey by GlobalWebIndex found that 93 percent of them also have Facebook accounts.
According to GWI, 78 percent of Twitter users are also on Google+ and 76 percent are YouTube users.
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Brian Yanish - MarketingHits.com
May 12, 2015 9:15 PM
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In business, learning what not to do can be just as important as learning what to do. Mistakes are a natural part of running a business. But when you can learn from other entrepreneurs’ mistakes, you might just be able to avoid some costly errors of your own.
In this week’s Small Business Trends community news and information roundup, small business leaders share some of the mistakes and lessons they have learned. Read on.
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Brian Yanish - MarketingHits.com
May 12, 2015 8:51 PM
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Eventually, no matter how enthusiastic you are about an industry or a range of topics in content marketing, you’re going to hit a wall. In older or traditional industries, you might find that most of your topics have already been covered, or that your audience isn’t particularly excited to read about them—for example, the manufacturing industry hasn’t changed much in the past few decades and end consumers aren’t necessarily interested in reading about it. Even in newer or more conventionally “exciting” industries, you may reach a dead-end of your stream of content, unable to come up with fresh material for your next round of publications.
Obviously, one of the best ways to stay exciting is to look to what’s new—read up on industry news, check out your competitors’ blogs, and listen to what your customers are talking about, and use that information to generate some fresh, new material. However, this isn’t always possible. When it isn’t, you’ll have to look back at some of the old content topics you’ve covered and find a way to present them as if they’re new—in a fresh, exciting way.
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Brian Yanish - MarketingHits.com
May 12, 2015 7:37 PM
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A new survey by Censuswide shows that one in seven divorces are caused by social media.
A Chicago, Illinois woman named Shari admitted that her addiction to Facebook, spending a minimum of five hours each day on the social media site, led to the end of her marriage, according to CBS Chicago.
“I was spending sometimes 4 or 5 hours a day…when I should have been cooking dinner or reading to my kids or watching a movie with my husband or just talking to my husband.”
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Brian Yanish - MarketingHits.com
May 12, 2015 7:27 PM
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![55% of Customers Can’t Remember Having a Successful Experience [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/kRLaMIt0877KOkjQYZ_cEjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The quality of the experience dictates how likely customers are to recommend brands and become advocates. Unfortunately, poor experiences abound.
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Brian Yanish - MarketingHits.com
May 12, 2015 6:41 PM
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Many trumpet the death of SEO. Far from it, SEO it's a baked-in prerequisite for any savvy business that wants to stand out in today's content-smogged world.
Great SEO is not nailing jello to the proverbial wall - it's simply a refined process of making your web site more accessible to search engines, generating more traffic and incremental revenue.
Search Engine Ranking (getting "found" by Google and others) is a combination of: creating and sharing smart content, building a web site that loads under three seconds for your mobile visitor, finite on and off page SEO best practices and aggressively sharing content on social platforms.
Ten Blended Rules for Maximizing Content and SEO Rankings
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Brian Yanish - MarketingHits.com
May 12, 2015 5:40 PM
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Did you know Convince & Convert‘s content plan includes publishing 8 to 10 blog posts every single week?
I’ll speak for the rest of us: holy moly!
For a team of only 3 people involved in the content planning process at Convince & Convert, that’s a massive amount of content that they:
- Review
- Optimize for keywords
- Create graphics for
- Edit
- Share with social media and email
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Brian Yanish - MarketingHits.com
May 12, 2015 4:51 PM
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Less than half of enterprise marketing software suite customers say they are ‘totally satisfied,’ according to a new Forrester report – not great news for a technology that plays a key role in your company's digital marketing success.
