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Brian Yanish - MarketingHits.com
from Social Media & PR
May 16, 2015 7:37 PM
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Learn how to easily create professional-looking infographics in PowerPoint with these 10 free templates.
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Brian Yanish - MarketingHits.com
May 16, 2015 5:40 PM
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If you've ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You've smiled the enormous grin when one of your friends shares that piece on Facebook without any idea that you helped create it. Maybe you've even felt the skin-chilling prickle when Buzzfeed picks up your content.
Then you've undoubtedly experienced the heart-stopping numbness when the traffic finally stalls. Where did all the people go? Was it real? Can you do it again?
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Brian Yanish - MarketingHits.com
May 16, 2015 4:51 PM
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When building relationships – on Twitter or in-person – a simple “thank you” can go a long way. Here are 7 ways that you can thank someone on Twitter.
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Brian Yanish - MarketingHits.com
May 16, 2015 4:44 PM
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Today, educational content is the price of admission. If you’re not consistently producing high quality, useful content that addresses the questions, concerns and needs of your prospects and customers there’s a really good chance you won’t get found, won’t stand out and won’t garner the kind of trust needed to make a sale.
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Brian Yanish - MarketingHits.com
May 16, 2015 1:06 PM
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In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years. Due to social media’s ever-evolving nature, we decided to update the list and share with you some new stats about social media and how it is being used in the digital marketing world today.
Lead Generation:
At the end of the day, the goal of all marketing campaigns is to generate leads, or else it won’t be worth your time and money. Social media presence is now one of the most essential elements of a company’s branding and digital marketing campaigns:
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Brian Yanish - MarketingHits.com
May 16, 2015 12:27 PM
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Are Bollywood’s online junkies sacrificing their sheen by rampantly socialising online? Industry observers and image consultants wonder how many of these stars will manage to retain their digital charisma.
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Brian Yanish - MarketingHits.com
May 16, 2015 12:07 PM
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You have probably all heard about cold calling in connection to sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they actually have to do cold calling.
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Brian Yanish - MarketingHits.com
May 16, 2015 11:30 AM
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Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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Brian Yanish - MarketingHits.com
May 16, 2015 11:06 AM
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With 28.8m Instagram followers, 30.4m Twitter followers, a net worth of $68m, an annual personal income of $28m and counting, and a game with revenues expected to exceed over $200m; Kim Kardashian's vital statistics read like a brand marketers' wet dream, writes Kate Nettleton, strategist, BBH.
So what can brands and agencies learn from Kim?
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Brian Yanish - MarketingHits.com
May 16, 2015 10:19 AM
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Twitter has been around for many years, and you’d think most people and brands would have the hang of it by now. Based on the number of tacky communications (direct messages and tweets) peeps send me each week, that’s not the case. As you know, there are no official rules for how to tweet. It’s the ultimate platform for self-expression, which I love. However, there is some unspoken etiquette, especially when it comes to asking for favors.
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Brian Yanish - MarketingHits.com
May 16, 2015 10:02 AM
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Last year, we introduced the carousel format for Facebook ads, which let advertisers showcase multiple images and links in one ad. Since then, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.1
Given the success of carousel link ads, today we’re extending the format to mobile app ads. We’d also like to highlight some of the creative ways advertisers are using the carousel format to meet different marketing goals.
Mobile app ads in the carousel format
Supporting up to 5 images with links, the carousel format is interactive, attention-grabbing and helpful for both direct response and brand awareness marketing. Now mobile app developers have access to the same ad format for app install and engagement ads.
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Brian Yanish - MarketingHits.com
May 16, 2015 9:33 AM
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Consumer behavior is constantly evolving. According to a 2014 Altimeter Group report, mobile, social, and real-time technology trends (or what venture capitalist Fred Wilson refers to as the "Golden Triangle of Disruption") are changing the way consumers engage and discover information. And as consumers change, companies must evolve to survive.
The result is digital transformation.
Digital transformation, according to the research and advisory firm, is “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Companies that invest in digital transformation, according to the report, experience numerous benefits, such as improved customer journeys, greater competitive advantages, and increased conversion and loyalty rates.
“We have to look at what the customer experience is and what it could be,” Brian Solis, author and principal analyst for Altimeter Group, said during a keynote presentation at the ONE Teradata Marketing Festival in Las Vegas.
However, not all businesses are able to recognize or keep up with these societal and technological shifts. The result is what Altimeter Group refers to as “Digital Darwinism.” Put simply, those who adapt live and those who don't die.
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Brian Yanish - MarketingHits.com
May 16, 2015 9:14 AM
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As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily.
The trouble is, posting on Facebook alone isn't enough anymore for most brands, especially for those just starting out. Throwing money at Facebook to drive people to your page and sending them to your website only works if you're smart about it.
One way to be smart about it is to create optimized Facebook ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.
Learn how to create successful Facebook ads by downloading this step-by-step guide to Facebook advertising.
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Brian Yanish - MarketingHits.com
May 15, 2015 7:37 PM
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YouTube has grown up in recent years. While the original content creators contribute considerable value to YouTube viewers, brands are also using the video network for amplifying their messages online.
According to a report from Networked Insights, the tech, automotive and fashion industries fair best on YouTube.
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Brian Yanish - MarketingHits.com
May 15, 2015 6:41 PM
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For many companies hosting an event means tweeting out the day and time, maybe throwing up a Facebook post to tell people when the event is happening, and then it’s back to the chaos and stress of planning the event.
While some social promotion is better than nothing, it’s important that you take all of the opportunities social media has to offer in terms of promotion. You may be overwhelmed with details of hosting the event, but that doesn’t mean that promoting events with social media is something that can be put on the back burner.
It takes time and energy and you need a plan when it comes to social promotion, but once you map out your social strategy you’ll find that the event will be much more successful.
The more people talking about your event, the better chance you have that people will attend, get your brand name out there to their social communities, and the more likely it is that all your hard work will pay off in the end.
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Brian Yanish - MarketingHits.com
May 15, 2015 5:40 PM
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Did you know that on average, you spend 3.6 hours a day on social media sites? That’s roughly 25% of the time you’re awake.
Although social sites like Facebook and Twitter are great, don’t you think spending 3.6 hours is a bit too much? In order to help you cut back on the number of hours you are spending on social sites, I’ve created an infographic that will teach you how to be more productive on the social web.
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Brian Yanish - MarketingHits.com
May 15, 2015 4:44 PM
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Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
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Brian Yanish - MarketingHits.com
May 15, 2015 3:10 PM
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![A View From the Top: Is Your Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/bmETkWZUiqWXhUrnKnwn7Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you think of Big Data as a massive digital recipe of numbers, behaviors and interests, then social media is quickly becoming the secret ingredient needed for marketers to bring everything together in one tasty, profitable pie. But like with any recipe, the end result stems from the quality of ingredients and how you mix everything together. The reality is, that most standard reporting tools lack the customization needed to develop the right insights to optimize campaigns and make meaningful business decisions. And if you’re a larger company, multiply this conundrum by the number of brands in your portfolio—each of which potentially has a different goal, focus and consumer.
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Scooped by
Brian Yanish - MarketingHits.com
May 15, 2015 9:33 AM
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There are dozens and dozens of different ways to share your content online, but sometimes, you want to reach beyond your own network. If you want to take advantage of the vast audiences that already exist online, consider going after top influencers in your industry who can share your content with their networks—extending your reach while also improving your reputation.
Of course, getting top influencers to notice you and share your content can be difficult—especially if you start cold messaging people you don’t know and demanding they help you out.
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Scooped by
Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
May 15, 2015 8:47 AM
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To start or stay in business, you need sales. But many entrepreneurs neglect the customer journey, or the path a customer takes, from start to finish, when making a purchase. This path, and what you do to keep potential customers on it, is your sales funnel. Unfortunately, sales funnels are notoriously leaky, meaning that potential customers leave as they move through each step without making a purchase. As a business owner, you must identify the major holes in your sales funnel and stop the bleeding. Given that it can often make the difference between success and failure for a small business or startup, I think it’s worthy of a quick overview.
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Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
May 15, 2015 8:15 AM
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Why is your content not working? There could be a good reason why your not seeing the results you might expect from your content marketing. Here are a few of the most common causes…
According to Content Marketing Institute (CMI)/MarketingProfs research from this year, fewer than one in three organisations have subscription growth as a content marketing goal. Without subscribers you don’t have a loyal audience to build a relationship with.
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Brian Yanish - MarketingHits.com
May 15, 2015 6:17 AM
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In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed.
According to Socially Sorted, the image-focused Instagram is now surpassing Twitter in daily mobile traffic. And Facebook posts with images generate an estimated 53% more likes that solely text-based posts.
While many have noticed the trend and jumped on board, there are still many marketers out there spinning their wheels without traction. There is an invisible, constantly changing culture on social media platforms determined by popular demand, and if you aren’t abiding by the unwritten rules, you will find yourself left in the virtual dust.
Here are some of the leading causes of harm to social media relevancy when it comes to visual content -- and how to fix them.
(From the article): While many have noticed the trend and jumped on board, there are still many marketers out there spinning their wheels without traction. There is an invisible, constantly changing culture on social media platforms determined by popular demand, and if you aren’t abiding by the unwritten rules, you will find yourself left in the virtual dust.
Here are some of the leading causes of harm to social media relevancy when it comes to visual content -- and how to fix them.
(From the article): While many have noticed the trend and jumped on board, there are still many marketers out there spinning their wheels without traction. There is an invisible, constantly changing culture on social media platforms determined by popular demand, and if you aren’t abiding by the unwritten rules, you will find yourself left in the virtual dust.
Here are some of the leading causes of harm to social media relevancy when it comes to visual content -- and how to fix them.
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Brian Yanish - MarketingHits.com
May 15, 2015 12:06 AM
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A total of 73 percent of Internet users have visited Facebook within the past month, according to new research from GlobalWebIndex.
GWI also found that 42 percent of the Internet users it polled had actively used Facebook within the past month.
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Brian Yanish - MarketingHits.com
May 14, 2015 9:14 AM
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There has been lots of buzz around Periscope and Meerkat since they hit the market this spring. However, live-streaming has been around for a long time. In the early days, live-streaming was crude and unreliable, and many live-streaming apps have come and gone. Still, there are several live-streaming platforms standing strong — some more suited for meeting the needs of brands than others.
Les nouveaux usages du mobile continuent de bousculer le statu quo
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Brian Yanish - MarketingHits.com
May 14, 2015 8:47 AM
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Facebook has added a Call Now to its local awareness ads.
The new call-to-action button joins the Get Directions button, which was part of the launch of local awareness ads last October.
When Facebook users click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.
I love infographics! Thanks to HubSpot for sharing these.
a good visual tool
This is a helpful post for those who would like to make infographics in Powerpoint. You can also download 10 free templates.