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Brian Yanish - MarketingHits.com
May 19, 2015 7:04 AM
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If you’ve been feeling overwhelmed by the constant changes on Facebook and frustrated with a lack of solid results, you’re not alone. Many small to medium size business owners – even Fortune 500 companies – find it challenging to properly reach their fans and struggle to measure real monetary results from their Facebook marketing efforts…
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Brian Yanish - MarketingHits.com
May 19, 2015 6:17 AM
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Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’.
No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market share according to StatCounter, and it can generate traffic in the thousands for website owners who organically develop a loyal following.
How to do Facebook marketing in 2015?
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Brian Yanish - MarketingHits.com
May 18, 2015 2:10 PM
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Everywhere you look in our society, there is a comparison. The way we measure progress is by comparing where we are to where someone else is. There are times when this makes sense, but too often it affects our business and mindset negatively.
Getting into the comparison game can stunt your company's growth. Each of us is special and unique, and not designed to be the clone of someone else. We have different businesses and will build them in different ways.
In the online business space -- the space where I make a living and that I love talking about -- the comparison game is rampant. We are constantly looking at and judging the numbers someone else has.
The result is entrepreneurs feeling like an imposter because they don’t have a huge following. It stunts entrepreneurs from growth because of a false sense of accomplishment. Here are three types of numbers entrepreneurs should avoid comparing while building.
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Brian Yanish - MarketingHits.com
May 18, 2015 12:07 PM
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If you weren't already aware, Facebook officially unveiled what it calls "Instant Articles" this past week. This feature gives publishers (currently just beta participants) the ability to fully syndicate entire articles on Facebook.
On its surface, this looks like an incredible opportunity for publishers to get their content in front of new audiences. Potentially, this could also turn into a channel for brands' content marketers to infiltrate, too.
In the near term, this new announcement looks like a win/win/win/win for publishers, Facebook, users and advertisers. Instant Articles also allows publishers to monetize their content by sharing CPCs with Facebook or directly selling them to brands, giving advertisers direct access to Instant Articles' audience.
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Brian Yanish - MarketingHits.com
May 18, 2015 10:02 AM
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According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where the purchase can be configured and even completed using stored payment information.
Google’s reportedly working with a small number of pilot retailers including Macy’s and buttons will appear with a small percentage of commercial search traffic. Though the product may be fulfilled by retailers, Google will own the landing page and checkout experience.
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Brian Yanish - MarketingHits.com
May 18, 2015 9:33 AM
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If you search for something on Google, does that mean you want to buy it? Maybe. At least that appears to be the idea behind buy buttons, a new feature the Wall Street Journal says will start rolling out in the next few weeks.
With a one-click way to purchase what you search for, Google plants its foot squarely into Amazon.com and eBay territory.
According to the report, Google will display buy buttons only on mobile devices and when users search for products. They will be part of sponsored (paid) search results within a “Shop on Google” page. Buttons will not appear on non-sponsored results generated from Google’s basic search algorithm.
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Brian Yanish - MarketingHits.com
May 18, 2015 9:14 AM
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Do you use LinkedIn to market your business?
Interested in setting up a company page?
LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.
In this article you’ll find out how to create a LinkedIn company page to promote your business.
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Brian Yanish - MarketingHits.com
May 18, 2015 8:47 AM
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you active on multiple social platforms?
Are you using your Facebook page to grow followings on other platforms?
Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.
In this article you’ll discover six ways to promote your social profiles on your Facebook page.
(From the article): A little automation can be good. While it’s a great idea to post natively to social sites so you can upload properly sized photos or tweak the language to fit the site, sometimes it’s handy to post to several of your profiles with the click of one button.
There are a lot of tools that can help you do this, and the list below is by no means exhaustive. Here are a few ways to automate:
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Brian Yanish - MarketingHits.com
May 18, 2015 7:04 AM
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Your brand’s reputation can truly make or break your business. So it’s important for you to focus on building that reputation and then avoiding any missteps that could potentially tear it down. Members of the small business community have some tips to share about protecting your brand’s reputation. And they also have some other bits of business knowledge that can help you keep your customers happy. Read on for the full list of tips in this week’s Small Business Trends community news and information roundup.
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Brian Yanish - MarketingHits.com
May 18, 2015 6:17 AM
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o they upload a few posts here and there, or they link their Facebook page to their Twitter account - which means whatever they post on Facebook automatically gets tweeted as well (BIG no-no, by the way - more on that below). Regardless, it's all driven by the herd mentality: "Well, everyone else is using social media, so I guess I should too."
But really, if we don't have a well-thought out plan of social media goals and objectives and benchmarks and metrics - which of course takes time - we're better off putting our energy elsewhere. We plan our payroll, our budget, our inventory, our meetings ... what makes social media (which is just a fancy term for branding, customer service, word-of-mouth marketing, advertising and PR) any different?
Here are three ways to stop wasting your time on social media:
As a big enthusiast for Social Media, I know that there is great value in high quality engagement. It's not a waste of time.
(From the article): You don't need to be on every social media platform. You're better off being awesome on one of them, instead of being average (or worse) on a few. Get in the routine of producing epic content and growing your audience on, let's say, Facebook - and then add another platform once you've mastered the first one. Plus, by spreading yourself too thin on social media, you could end up hurting your brand - even with loyal customers - by coming off as unengaging, annoying or socially incompetent.
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Brian Yanish - MarketingHits.com
May 18, 2015 12:06 AM
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With the rise of multimedia and the web, it's not just about pictures anymore – you need to embrace audio. Here's how.
Whether you're a designer, artist or animator, the web is demanding more multimedia every day. And audio is the easiest way to bring your projects to life. Be it a product video clip, or a web slide show, sound can be a critical component to enhance viewer experience.
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Brian Yanish - MarketingHits.com
May 17, 2015 11:58 PM
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Remember your first birthday when you were oblivious to all the celebrations despite countless people attending it, making merry and the like? I’m sure you do! Wondering how?
Video
Yeah! That all-weather friend who’s been archiving almost all your embarrassing moments and umpteen dirty little secrets is one of the main reasons why we all can and have been reminiscing yesteryears’ memories.
And just the way pretty much everything has something in store for a digital marketer, video undoubtedly is a powerhouse of a tool for us marketers. And, one of these tools has been creating waves in the digital world – Periscope!
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Brian Yanish - MarketingHits.com
May 17, 2015 11:42 PM
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More than two in five companies in the US will use mobile coupons for marketing this year, according to eMarketer’s first-ever forecast of marketer mobile coupon usage.
That’s up 4 percentage points from 2014 and will continue to rise throughout our forecast period. By 2017, nearly half of US companies with 100 employees or more will distribute mobile coupons, whether that’s via mobile websites, apps, email or SMS.
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Brian Yanish - MarketingHits.com
May 17, 2015 12:07 PM
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Here we have 10 clever, interactive and fun product packaging designs. Have a look at them below!
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Brian Yanish - MarketingHits.com
May 17, 2015 11:30 AM
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Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past.It requires creativity, planning and careful execution to get it right.
The redesign of a logo should be the outcome of a mature process in shifting strategy, (re)defining values, identity and personality in sync with your stakeholders and in line with your proposition.. It should NOT be based on design trends or personal style preferences. #bigpicture #design #identity
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Brian Yanish - MarketingHits.com
May 17, 2015 11:06 AM
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In this article We have featured an awesome collection of H letter logo designs for inspiration. Logo design of any brand, company or organization is identity of the company among others.
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Brian Yanish - MarketingHits.com
May 17, 2015 10:19 AM
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Porto studio Moradavaga has built a tower covered in tin cans that can be rotated to create pixellated messages, resembling those on train station departure boards (+ slideshow). (more…)
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
May 17, 2015 10:02 AM
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![How to Spot a Lead on Twitter [Flowchart] | MarketingHits | Scoop.it](https://img.scoop.it/HThCerUOwfyeIYqdjE8hkDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling.
This gap is understandable. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.
But in the barrage of tweets that flood your Twitter stream each day, what are the signs that someone is looking to buy?
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Brian Yanish - MarketingHits.com
May 17, 2015 9:33 AM
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As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers. We’re great at segmenting, and slicing and dicing data captured from consumers until it looks like a Panera chopped salad bearing little resemblance to its origins. While useful, these details don’t help us to set the course of consumer marketing plans and goals. They’re simply too specific.
Each of the generational groups is defined by a “point of birth” that spans 20 years. The stage-of-life needs of a 51-year-old Baby Boomer are quite different from his 70 year-old counterpart, so targeting “Boomers” is not really targeting at all. What is more useful than a generational approach to group marketing is considering a time of life, or life milestone, the age group may be facing. These points in time, and rights of passage are common to us all.
Where to start. First and foremost, we set a baseline of what we all have in common, regardless of generation, i.e. the human condition, fundamental human behaviors, and common concerns. What we have in common provides context for building individual consumer experiences later on when paired with the limitless individual information floating in our data lakes.
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Brian Yanish - MarketingHits.com
May 17, 2015 9:14 AM
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If This Then That – IFTTT – can do some amazing things in the name of efficiency by connecting your tools and platforms – Content Marketing Institute.
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Brian Yanish - MarketingHits.com
May 16, 2015 11:20 PM
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Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. Empowered by the vast amount of information at my fingertips, I've been able to dodge cold steaks and rude waiters while uncovering some of the best grub in the city.
For businesses, this concept is both intriguing and concerning. It places a strong emphasis on the need to deliver a customer experience that's nothing short of remarkable.
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Brian Yanish - MarketingHits.com
from Online Marketing Resources
May 16, 2015 9:57 PM
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Brian Yanish - MarketingHits.com
May 16, 2015 9:15 PM
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This is what you need to think about before choosing a tool:
How are you creating content today?
If you think you’re creating a lot of content today then, it’s going to triple when you implement an automation tool. Do you have the resources in-house to create content for emails, blogs, landing pages, ebooks, whitepapers and other types of thought-leadership pieces? If you’re going to utilize email to nurture and convert potential customers as well as existing customers you’ll need relevant, high-quality content. Really think about this, because content is core to whatever platform you choose. Outsourcing certain pieces can help, but you need a plan on what your team is going to execute in-house. It’s not just about programming within the platform, content creation is the most important part of what you’ll be doing.
What are you doing today?
Take an inventory of all of your existing and wish-list marketing efforts across all channels. Dissect each channel and map out what can be automated and conduct a cost-benefit analysis on each effort. There’s no shortcut here. Use excel, roll up your sleeves and get everyone on the team involved. This seems overwhelming, but it’s a great foundation for your next step.
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Brian Yanish - MarketingHits.com
from digital marketing strategy
May 16, 2015 8:51 PM
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While tackling social selling, you want tools that make your team more efficient and create ROI. These 5 can help you get the job done.
