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Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending.
Google and Facebook make up more than 70% of the digital advertising market in the U.S. , and Amazon has pledged to jump into the fray this year. It’s a smart move on Amazon’s part — as more Americans spend time on digital devices and consume content and advertising there, the brands that fail to make the leap with them will fall behind.
How do enterprises with well-established advertising budgets shift their attention to Facebook ads without seeing a simultaneous drop in ROI?
