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Brian Yanish - MarketingHits.com
May 24, 2015 4:44 PM
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Marketers have looked down on "promos" long enough. It's time to embrace them and use them to fuel our content marketing strategies.
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Brian Yanish - MarketingHits.com
May 24, 2015 1:06 PM
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With an estimated 3 million new blog posts every day, there is no shortage of content with which to occupy our time. I am always trying new blogs and newsletters, and I find myself always going back to the same blogs for one simple reason: readability.
So what does it mean to be "readable"? For starters, consider that your readers' time is limited and anything you produce should respect their time. Once you have this baseline, then consider these tips.
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Brian Yanish - MarketingHits.com
May 24, 2015 12:27 PM
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To sell something, you have to convince a buyer that they not only want your offering, theyneed it. To be clear, I’m not talking about fooling them into buying a piece of junk.
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Brian Yanish - MarketingHits.com
May 24, 2015 12:07 PM
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Marketing has evolved. Older forms of advertising such as television ads, yellow page ads, and other print ads are facing stiff competition from digital media . Now, people have become very smart. They can skip the ad to continue with their activities.
Today’s consumers are now interested to know what benefits they can derive from a product or offer. So, businesses and companies have realized they need to change the ways they reach out to their customers. The bombardment of product-based advertisements has become less effective. Companies are adopting ways and means to keep and enhance their customers' and prospects' interest level. They are engaging their audience by crafting content that highlights the things that mean more to their audience.
Excellent article covering many aspects of social media marketing use of different channels for your content.
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Brian Yanish - MarketingHits.com
May 24, 2015 11:06 AM
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Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.
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Brian Yanish - MarketingHits.com
May 24, 2015 6:17 AM
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Data doesn’t have to be boring. With a little thought, it can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand.
From one-off stats to extensive studies, consider why data that at first seems dry or irrelevant might be interesting to your target audience if you give it a new lease on life. Carefully researched and credible data gives a blog post clout. Whether it’s data from another company (yes, really) or already in the public domain, data curation can mean content creation – brand new content that drives your key performance indicators and delivers real results.
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Brian Yanish - MarketingHits.com
May 24, 2015 12:06 AM
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Small businesses have begun to pick up on the trend. The early adopters were restaurants, gyms, and other industries with an obvious reason to buy in: immediate return on investment with minimal effort. Now scores of industries have jumped on board, and the question is no longer, “Can I make money from a mobile app?” but “How do I get mine?”
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Brian Yanish - MarketingHits.com
May 23, 2015 6:41 PM
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New professional business cards PSD template design for any corporate organization or personal.
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Brian Yanish - MarketingHits.com
May 23, 2015 5:40 PM
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When planning an event, don't forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events.
How should you use social media for your next event? The following Maximillion infographic offers tips and stats.
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Brian Yanish - MarketingHits.com
May 23, 2015 4:51 PM
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Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features. One bills itself as the “all-in-one tool for all your needs.” The other comes packed with a story about the ethics of its founder, and how the company is trying to change the industry for the better.
Some consumers will go with Product A for its straightforward product description, but the emotional resonance of Product B makes it a more compelling purchase.
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Brian Yanish - MarketingHits.com
May 23, 2015 4:44 PM
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Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.
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Brian Yanish - MarketingHits.com
May 23, 2015 11:30 AM
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What happens when you tweet at a company, asking for help with their product?
What’s been your experience with mentioning or tagging someone with a large following, looking to connect or engage?
In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.
Having the right tools can be key—as well as knowing how to use them. I’m happy to share some ideas on how to build a social listening dashboard so you can track the right conversations and key words and get involved in all the conversations that matter to you!
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Brian Yanish - MarketingHits.com
May 23, 2015 11:06 AM
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The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions.
We are experiencing an epidemic of toxic workplaces, with 17.5% of employees so actively disengaged that they may be purposefully sabotaging their employers. How did we get here? And how do we avoid this?
A huge part of the employee engagement problem stems from poor culture fit. When someone feels at odds with their job, their coworkers, or their manager, their work suffers, their attitude stinks, and their very presence can suck the lifeblood out of the entire company.
So how do you create a compelling company culture that attracts superstars and repels zombies?
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Brian Yanish - MarketingHits.com
May 23, 2015 10:02 AM
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What do you think of when you hear the word etiquette?
For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?
In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.
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Brian Yanish - MarketingHits.com
May 23, 2015 7:04 AM
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Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?"
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do -- especially in digital marketing.
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Brian Yanish - MarketingHits.com
from Business: Economics, Marketing, Strategy
May 23, 2015 6:17 AM
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One of the best things about influencer marketing is its flexibility. We’ve been helping brands roll out influencer campaigns for years and have seen first hand the changes that Kyle Wong forecasted for 2015. Yes, sponsored content is still at the heart of most influencer programs, but since content is king, and comes in so many shapes and forms, this leaves us with even more ways to incorporate influencers into our SEO, content, and social media strategies than we even have time for. But that’s just the point isn’t it, partnering with influencers can save you time, boost your content creating power, and amplify your message to not just new audiences, but the right audience.
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Brian Yanish - MarketingHits.com
May 22, 2015 11:06 AM
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“Wow, they are so lucky” this is the first thing that comes into our mind when we see a successful company with their hordes of fans and tremendous growth.
But, it’s not just plain luck on their side; every single company struggled very hard to pave their way for success.
But how did they do that?
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Brian Yanish - MarketingHits.com
May 22, 2015 10:02 AM
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If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Brian Yanish - MarketingHits.com
May 22, 2015 9:33 AM
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With the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.
However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is see
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Brian Yanish - MarketingHits.com
May 22, 2015 9:14 AM
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Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop.
The problem is often that they don’t scale their efforts properly. Having a strategy for achieving scale is essential to success. In today’s post, I will show three ways to do that.
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Brian Yanish - MarketingHits.com
May 22, 2015 8:47 AM
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Since its launch in 2010, Pinterest has enjoyed steady yearly growth.
Naysayers who thought the “dream board” social platform was a fad were, clearly, wrong: According to recent estimates from Business Insider:
• 21% of all U.S. adult internet users are on Pinterest — as of December 2014 — a jump for 40% over the previous year.
• The percentage of Millennials who are using Pinterest is rising faster than any other social network (including Snapchat).
• The site is the most popular social network among the wealthiest consumers.
Pinterest remains more popular with women than it is with men, but one of the things that makes Pinterest unique among social networking platforms is that it’s popular among all age brackets: Millennials, Gen Xers and Baby Boomers.
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Brian Yanish - MarketingHits.com
May 22, 2015 7:04 AM
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The best commercials get people talking. For a company pouring money into a high-profile, expensive campaign (not to mention dropping millions for seconds of Super Bowl airtime), the worst case scenario is producing an ad so tame it immediately disappears off the public's radar.
These days, most content will offend someone, which begs the question: If an ad airs on television and no one posts outraged responses on social media, did it even happen?
That said, it is possible for companies to overstep the lines of public propriety and truly offend enough of its user base that an ad's prominence hurts rather than helps.
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Brian Yanish - MarketingHits.com
May 22, 2015 6:17 AM
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A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable.
To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impression to be deemed viewable. Three-quarters of the 654 respondents in the survey, conducted by media buying technology firm Strata, needed at least three seconds to determine the brand or product in online video ads. For 44 percent, it took at least four seconds to identify the brand or product being advertised.
Strata says the survey shows that the definition of an online video ad view is insufficient for ensuring consumers have time to recognize the brand or product being advertised.
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Brian Yanish - MarketingHits.com
May 22, 2015 12:32 AM
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What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search trafficwhen paired up with good stories and valuable content.
Marketers are investing more into content marketing than ever before – but just like them, you want to make sure that you get the best ROI.
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Brian Yanish - MarketingHits.com
May 22, 2015 12:06 AM
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The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy.
(Pew also investigates attitudes toward government surveillance programs, which I don’t discuss here but which can be explored in the report.)
The data are drawn from two related consumer surveys conducted in Q3 2014 and Q1 2015. The first survey had 498 US adult respondents and the second 461.
The first chart below summarize survey respondents’ attitudes toward privacy: when is it important and how do those attitudes vary by category of activity? More than 90 percent said it was “very important” or “somewhat important” that they are “in control of who can get info about you” as a general proposition.
