The web is forever evolving and digital businesses have more moving parts every day. As days go by, it can be hard to keep track and remember the events of the previous day, such as campaigns and website changes. Fortunately for businesses that use Google Analytics there’s an easy solution: Annotations.
Annotations is a seldom-used feature, but it’s a great way to advance your Google Analytics knowledge. It allows users with access to a Google Analytics profile to keep a record of the events of a website, anything that might “move the needle”, so to speak. A detailed record will help employees and future employees recall previous events. This can also significantly reduce time spent digging for answers and causality in the data. The sooner you can learn how they work, the better.
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Scooped by
Brian Yanish - MarketingHits.com
May 26, 2015 12:07 PM
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