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Brian Yanish - MarketingHits.com
June 1, 2015 12:07 PM
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Could your Twitter marketing use some help? Knowing your audience is key to any successful marketing campaign. This is especially the case with social media marketing, where businesses face stiff competition and short attention spans.
Now, Twitter is offering an easy way to improve your Twitter marketing campaigns. The company unveiled its new audience insights tool, which helps marketers gain a better understanding of their Twitter audience and better target their campaigns.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
June 1, 2015 9:34 AM
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You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you.
Let me see if I can’t give it a shot anyway.
Here are 7 things you might not know about when it comes to your Facebook Page.
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Brian Yanish - MarketingHits.com
June 1, 2015 9:15 AM
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Influencer marketing—a form of marketing which identifies individuals that have influence over potential buyers and plans marketing activities around them—is quickly becoming an essential tool within the communicator's toolkit. When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention.
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Brian Yanish - MarketingHits.com
from Content Marketing and Curation for Small Business
June 1, 2015 8:47 AM
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How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
Measuring content yes we can!
Wondering whether your content marketing efforts are really paying off?
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Brian Yanish - MarketingHits.com
May 31, 2015 5:40 PM
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Less than a quarter (23 per cent) of professionals working outside of the marketing department believe the function should lead their company’s digital agenda, despite most (88 per cent) marketers contrary thoughts, according to a new report.
The discord between the rest of the business and marketing spotlights the challenges of erecting an integrated digital strategy in companies without a clear leader in place to steer it. Despite this, marketing more than any other department, understands the importance of a digital strategy with most (94 per cent) saying its “important” and more than half (56 per cent) saying its “crucial”, revealed digital agency’s Omobono report.
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Brian Yanish - MarketingHits.com
May 31, 2015 2:27 PM
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Are you serious about gaining high quality Twitter followers?
You don’t want people to just click the “follow” button on your Twitter profile. You want to build relationships with the right people who are going to actually follow the content you’re Tweeting out and engage with you.
In addition to your target customers, you also want to use Twitter to interact with influencers in your niche that will help you accomplish your business goals in some way. Influencers can help you with building your brand awareness, your credibility, and attracting new customers.
Once you have created clear buyer personas for your social media marketing strategy, you will have a better idea of who is influencing your target customers. Building relationships with the right people on social media can have highly beneficial outcomes for your business.
This blog post will go over ways you can find top influencers in your niche and tools that will help you determine whether a Twitter profile is of high authority so that you know if you should get on their radar.
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Brian Yanish - MarketingHits.com
May 31, 2015 1:06 PM
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Social Media Examiner just released their 2015 Social Media Marketing Report and the findings are very interesting for anyone marketing their business online (which should be almost any business these days).
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Brian Yanish - MarketingHits.com
May 31, 2015 6:17 AM
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Reaching your customers is more difficult today than ever before. With over a billion tweets sent every two days and millions of blog posts, articles, videos and other content added to the web every day, cutting through the noise requires patience, hard work – and great content.
Marketers can use Twitter analytics to create smarter content that will reach their audience when, where, and how they want it. Here’s how.
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Brian Yanish - MarketingHits.com
May 31, 2015 12:43 AM
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Uncover all of the Facebook ad specs you need to ensure the success of your next campaign.
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Brian Yanish - MarketingHits.com
May 30, 2015 1:29 PM
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With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever.
Ask influencers to participate in Bizz campaigns!!
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
May 30, 2015 1:06 PM
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Over half of households have pets, and pet owners are quickly becoming valuable influencers for brand partnerships.
Pet food, animal insurance, and dog supplies are the obvious brands teaming up with pet bloggers. More recently, however, other brands are thinking outside the box. They’re partnering with pet bloggers to incorporate their product or service into their content, as well as lifestyle bloggers who have an affinity for writing about their animals.
Think about how many different brands found success partnering with mom bloggers in the past few years. The next wave of logical and diverse brand partnerships lies with pet bloggers4 (highlight to tweet). Brands ranging from fashion to cleaning supplies to travel have refined the art of blogger outreach with moms and are now taking it to another level—a very furry and cute level, if you ask me.
Over half of households have pets, and pet owners are quickly becoming valuable influencers for brand partnerships.
Pet food, animal insurance, and dog supplies are the obvious brands teaming up with pet bloggers. More recently, however, other brands are thinking outside the box. They’re partnering with pet bloggers to incorporate their product or service into their content, as well as lifestyle bloggers who have an affinity for writing about their animals.
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Brian Yanish - MarketingHits.com
May 30, 2015 12:27 PM
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Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it.
According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the average US adult in 2014, revealing a growing consumer preference for video content. This is because video provides the opportunity to create engaging moments that entertain and educate, increasing its authenticity for the viewer. It also appears to aid message acceptance and retention. In fact, an Unruly report found enjoyment of a brand video increases purchase intentby 97% and brand association by 139%.
A Video is a vital marketing tool for Bizz Campaigns.
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Brian Yanish - MarketingHits.com
May 30, 2015 12:07 PM
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So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
There are many ways in which you can differentiate your brand message and really engage with prospects - below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. As fashion designer and style icon Vivienne Westwood once said “You will have a more interesting life if you wear impressive clothes” and the same applies for content marketing - you will have a more interesting brand if you create impressive content.”
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Brian Yanish - MarketingHits.com
May 30, 2015 11:30 AM
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The best marketers have an uncanny ability to reject conventional wisdom and still succeed. Their approach is often just crazy enough that it works, winning fans, friends and, most importantly, customers.
For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.
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Brian Yanish - MarketingHits.com
May 30, 2015 11:06 AM
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As content marketing continues to evolve, so too do the stats surrounding its practice.
That’s why we’ve put together 25 of the best, most recent stats to reflect on the present and future of content marketing. We also put together a framework for how the best content marketing is done—you’ll find the statistics below each key phase in creating the most effective content.
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Brian Yanish - MarketingHits.com
May 30, 2015 10:19 AM
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In your content marketing strategy, you probably realize that high-quality content is important. As a part of that, you probably use infographics regularly; after all, they are great for catching attention, sharing a lot of information in a small space and dressing up your pages. However, if you’re tired of infographics or are just looking to do something a little different, you should know that there are plenty of other options out there. These are a few other forms of content that you can try in your content marketing strategy.
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Brian Yanish - MarketingHits.com
May 30, 2015 10:02 AM
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It leaves no room for doubt that social media can play a vital role in every content marketing strategy. Social networks attract different audiences and allow marketers to share their content, promoting it to achieve specific goals. It takes experience to fully realize the potential of social media for content marketing. Here are 5 tips to help you make the most of your content through social networks.
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Brian Yanish - MarketingHits.com
May 30, 2015 9:33 AM
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Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.
On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape.
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Brian Yanish - MarketingHits.com
May 30, 2015 9:14 AM
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Here are 50 quotes from the best and brightest thinkers, writers, and marketers that will inspire your content marketing.
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Brian Yanish - MarketingHits.com
May 30, 2015 8:47 AM
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Have you got Facebook marketing questions? In this article I'll dive deeper into frequently asked questions for businesses on Facebook.
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Brian Yanish - MarketingHits.com
May 30, 2015 7:04 AM
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Do you use Twitter for your business?
Want to discover how to use the latest Twitter updates?
To learn more about Twitter marketing, I interview Joel Comm.
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Brian Yanish - MarketingHits.com
May 30, 2015 6:17 AM
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Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.
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Brian Yanish - MarketingHits.com
May 28, 2015 3:10 PM
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he surge of videos on social media and content marketing channels has come quickly. In the past year alone, Facebook has averaged more than 1 billion video views each day.
Video has become go-to visual content for a huge number businesses and brands.
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Brian Yanish - MarketingHits.com
May 28, 2015 1:29 PM
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The only expression more irritating than "we need it yesterday" is "ready, fire—aim!"
In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've taken aim at your target, you'll most likely shoot yourself in the foot.
As content marketing's share of budget increases, so does the importance of having a sound strategy for how to employ it. That's especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct mail, whitepapers, social media, video, websites, and emails, to name a few.
Having a solid content strategy is the key to helping brands achieve their business goals and accurately measure performance. Companies can further avoid "ready-fire" accidents by combining their PR, marketing, and digital strategy.
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Brian Yanish - MarketingHits.com
May 28, 2015 1:06 PM
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We're excited to be on the cutting edge of the Next Big Thing in Social Media Marketing with the addition of our Google+ page to our social circles.
