It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.
Brands are investing in original content, but could they be overlooking the ideal channel for distributing it?
The solution to creating a branded content experience that delivers results could lie in a centralized mobile content marketing strategy. By integrating content channels and reaching all consumer touch points, brands can maintain open access to content assets, encourage ongoing engagement, and build affinity.
According to comScore, smartphones and tablets accounted for 60 percent of time spent with digital media last year. Apps represented the majority of digital media consumption activity - some seven out of every eight minutes - thus surpassing desktop usage and mobile web browsing. Consumers' existing reliance on apps for utility content creates a perfect opportunity to expand content offerings to further strengthens the customer-company bond.
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