MarketingHits, Page 152

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 11:02 PM

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From www.toprankblog.com - June 5, 2015 5:45 AM

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 10:49 PM

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From www.business2community.com - June 5, 2015 11:47 AM

Brian Yanish - MarketingHits.com's insight:

Great article on social listening.

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 10:46 PM

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From www.socialmediaexaminer.com - May 6, 2015 11:00 PM

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 10:24 PM

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From www.business2community.com - June 6, 2015 8:46 AM

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 10:21 PM

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From www.socialmediatoday.com - June 6, 2015 3:15 PM

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Scooped by Brian Yanish - MarketingHits.com from Mastering Facebook, Google+, Twitter

June 7, 2015 8:51 PM

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From mashable.com - June 7, 2015 2:07 PM

Angela Ribo's curator insight, June 8, 2015 8:58 AM

As an avid Pinterest participant, I am not so sure I like all the advertisements being added.

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 7:37 PM

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From www.talkwalker.com - June 6, 2015 4:30 AM

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 7:37 PM

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From www.business2community.com - June 7, 2015 11:28 AM

Brian Yanish - MarketingHits.com's insight:

Great article, with helpful blogging tips.

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 6:41 PM

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From www.socialmediatoday.com - June 7, 2015 7:31 AM

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Scooped by Brian Yanish - MarketingHits.com

June 7, 2015 5:40 PM

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From www.networkworld.com - June 7, 2015 11:33 AM

Richard Platt's curator insight, June 7, 2015 7:32 PM

After surveying 1,506 American adults, the researchers said in “The Tradeoff Fallacy” “By misrepresenting the American people and championing the tradeoff argument, marketers give policymakers false justifications for allowing the collection and use of all kinds of consumer data often in ways that the public find objectionable.” When that is “combined with a broad public fear about what companies can do with the data,” it “portends serious difficulties not just for individuals but also—over time—for the institution of consumer commerce.” - The researchers said their findings support a new explanation; not that Americans are cool with having their data collected – so long as they get a discount or it’s for a free service like email – but that “a majority of Americans” are actually “resigned to giving up their data—and that is why many appear to be engaging in tradeoffs. Resignation occurs when a person believes an undesirable outcome is inevitable and feels powerless to stop it. Rather than feeling able to make choices, Americans believe it is futile to manage what companies can learn about them.” - For example, when asked, “If companies give me a discount, it is a fair exchange for them to collect information about me without my knowing,” 91% disagreed with that; 77% strongly disagreed. Instead of being OK with the tradeoff:

- 71% disagree (53% of them strongly)that “It’s fair for an online or physical store to monitor what I’m doing online when I’m there, in exchange for letting me use the store’s wireless internet, or Wi-Fi, without charge.”

- 55% disagree (38% of them strongly) that “It’s okay if a store where I shop uses information it has about me to create a picture of me that improves the services they provide for me.”

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