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The recent emergence of second-screen viewing has made it one of the first priorities for marketers and media buying experts. But today, two screens are just the beginning as more and more audiences view multiple content sources at once. This has led to a new focus on the multi-screen viewing experience. This growing trend was examined in the Nielsen Global Digital Landscape Report. It featured many key findings that emphasized why marketers and brands must create their video content with multi-screen viewing in mind.
