As people continue to use their phones everywhere and all the time—including while they shop and dine—there’s an opportunity for businesses to connect with customers online while they are in store. So earlier this year
we started testing Place Tips, an optional Facebook feature that helps people learn about and connect with the places they visit, including businesses. Since we started our test, local businesses that have tried Place Tips have seen a steady uptick in Page traffic from in-store visitors. Today we’re sharing details on how more businesses can get started with Place Tips.
How Place Tips work
Place Tips gather useful information about a business or landmark—like posts from the business’ Page, upcoming events and friends’ recommendations and check-ins—and show it at the top of News Feed to in-store visitors.
Each person’s Place Tips are unique. At a restaurant, Place Tips can show the menu, reviews and frequently mentioned information about the establishment, like a signature cocktail or popular table. Place Tips for a retail store can help customers find business hours, locate popular items and learn about upcoming events.
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