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Brian Yanish - MarketingHits.com
June 16, 2015 6:41 PM
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New infographic released by Go-Globe on mobile app usage statistics and trends indicates that mobile apps are on rampage. Why, because there are tons of people out there who understand the importance of apps in so far as helping customers receive quick content is concerned. The stats show that people spend 52% of all time spent on digital media on mobile apps, a clearest indication that businesses are making a generous amount of money via mobile apps usage.
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Brian Yanish - MarketingHits.com
June 16, 2015 5:40 PM
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If you want to experience any sort of success or ROI from the time and energy you put into content marketing, you have to be willing to invest in the right tools – tools that can automate, streamline, and improve your processes from beginning to end.
But here’s the problem: Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying.
As a content marketer with more than 10 years of experience helping businesses of all sizes learn how to navigate the web and connect with more customers online, I’ve tested my fair share of tools. Believe me when I say, they are not all created equal.
There are a few gems. These are 10 tools I trust and use every day to boost content marketing success:
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Brian Yanish - MarketingHits.com
June 16, 2015 4:51 PM
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According to comScore, 64 percent of website visitors are more likely to buy from an online retailer after watching a video. Posting videos on your website or social media channels like YouTube can be an effective way to entertain and inform your customers, while skyrocketing your search results.
Video is an effective marketing tool, and if you haven’t used it to leverage sales and attract new customers, you’re missing out.
Create a video content marketing plan to take your business to a whole new level, and learn how to execute it with these helpful tips:
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Brian Yanish - MarketingHits.com
June 16, 2015 4:44 PM
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By some standards, you will have already done the hard part when someone signed up for your newsletter, thusly scoring you a conversion. Indeed, whereas once upon a time your email list was probably your only concern in your online marketing efforts, in this age of social media marketing, growing that list is harder than it’s ever been.
The difficulty comes, of course, in actually getting your visitors or social followers to take that next step and fill in their email address, name, and other information. It doesn’t seem like a lot to ask, but, when most online activity these days is conducted via a few clicks, getting your potential customers to dust off their keyboard and type in a few lines of their personal information is a little more than a lot of people can be bothered with.
You know all this, of course. Building your email list is difficult. When you’re giving away so much great free content through your blog and social media channels, it can be hard to convince users that they could possibly be getting anything more by signing up to your email.
But that’s the job in hand, and when you make a conversion and add another subscriber to your list, this is when you’ve got to pull out all the stops to go for the reconversion and making a sale.
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Scooped by
Brian Yanish - MarketingHits.com
June 16, 2015 2:41 PM
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Social media is where we spend our time.
As such, marketers must be present to attract your attention for their products and services.
Yet, social media is no longer the “free” marketing platform.
If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yield sales, not just equity valuations.
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Brian Yanish - MarketingHits.com
June 16, 2015 11:30 AM
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Content marketing experts predicted a rise in visual content. However, they didn’t expect it to surge to the level it has. Some of the big players are YouTube, SlideShare, Visual.ly, Pinterest, and Vine for Twitter. Their growth amongst consumers has been phenomenal and presents a very real opportunity for business owners.
Pinterest, one of the fastest growing providers of visual content, has 70 million users and 2.5 billion monthly page views. It also experienced a 125% increase in international users last year.
Vine, the six-second looping video tool available on Twitter, was the fastest growing application of 2013 with 403% growth. It has more than 40 million users worldwide and according to website stats, five Vine tweets are published every second. You might also like to know that a branded Vine video is four times more likely to be seen than a regular branded video.
This is just the beginning of visual content. If you want to truly grow your content marketing efforts, visual content is a must. Let’s take a look at how to embrace visual content in your content marketing strategy.
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Brian Yanish - MarketingHits.com
June 16, 2015 11:06 AM
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Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices.
Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking.
And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews.
By now we all know that we need great content to be the foundation of our marketing efforts — content that’s suitable for all channels, from search to social. You need to talk about your story and solving your customer’s needs, or you won’t show up on prospective customers’ radar at all. And when I say “talk about” that doesn’t just mean audio or text — your communications could also take the form of visuals or infographics or videos of various lengths.
No one wants to hear a dry presentation about how great your product is, but everyone wants to know how to solve their problems.
So where does content come from? The easiest path is to talk about:
- What you know,
- What your business does,
- What’s happening in your industry,
- Internal and external customer stories,
- News and trends.
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Brian Yanish - MarketingHits.com
June 16, 2015 10:20 AM
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It’s no secret that social media content has become more and more about visual marketing. Why? Because it plays a significant role in attracting people to your content and accelerates sharing.
Do you want to stimulate online growth and drive up engagement, traffic, clicks and conversions? If so, using visual marketing will play a key role in your overall content marketing success.
Creating strong, consistent, craveable and relatable visuals has become a must do in the content marketing world and the push for visual content is only becoming stronger.
Consider the following:
According to a Citrix report nearly two thirds of the posts on social media are visual content
A Pew research study found that 54% of all internet users have posted original visual content that they personally created.
Content with images gets 94% more views than content without, according to another study.
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Brian Yanish - MarketingHits.com
from Mastering Facebook, Google+, Twitter
June 15, 2015 11:20 PM
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Facebook wants to take up even more real estate on our smartphones. It says it also wants to help us share pictures privately with our friends.
The social-media company has officially announced Moments, a standalone app that groups photos on your phone based on when they were taken. Using facial-recognition technology, the app also can group pics based on which friends are in them. Facebook says Moments users can then "privately sync those photos with specific friends, and they can choose to sync their photos with you as well."
The facial-recognition tech is the same one that powers Facebook's tagging system on the main app, the company says.
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Brian Yanish - MarketingHits.com
June 15, 2015 10:12 PM
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Social media continues to play an increasingly important role in the marketing of a small business today. No longer is it deemed enough to only have a website for your business. You now MUST engage with your clients, provide interesting and valuable content, and build a brand that clients are happy to recommend to others.
For this reason the various social media platforms available to do this are continually changing as they compete to be the platform of choice. This means that business owners have a need to regularly revisit and amend their social media marketing strategy.
As a result of the way a business now needs to market itself, the frequent changes to the existing social media platforms, and the arrival of new ones, there are an increasing number of social media books being published each year.
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Brian Yanish - MarketingHits.com
from Digital Social Media Marketing
June 15, 2015 9:57 PM
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Social Media Marketing Podcast 149, in this episode Brian Fanzo will explore the live mobile broadcasting apps Meerkat and Periscope.
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Brian Yanish - MarketingHits.com
from Online Marketing Resources
June 15, 2015 9:15 PM
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Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.
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Brian Yanish - MarketingHits.com
June 15, 2015 8:51 PM
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Any effective digital marketing strategy involves an integral component that is social media. Startup or not, it is one of the best digital platforms for propelling businesses forward rapidly, provided that social media marketing is done right.
For newcomers to the digital marketing industry, making a good first impression on social media is extra critical as they only get one chance to make it right. Losing that chance means lagging behind competitors and repairing reputation which in of itself a not so easy chore.
Don’t fall to the social media trap! Be informed, know these top 8 common mistakes.
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Brian Yanish - MarketingHits.com
June 15, 2015 7:37 PM
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The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.
Zuckerberg was one of the millions of people to douse themselves in ice water to raise awareness for ALS in what became a powerful moment for online marketing. The best part was that it cost the ALS Association no money to generate all that attention—440 million people saw the videos.
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Brian Yanish - MarketingHits.com
June 15, 2015 5:40 PM
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Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid advertising and promoted content.
This “pay for play” option has allowed brands to further engage with their audience while running measurable campaigns. Pinterest and Instagram are the latest to add marketing features for brands, providing the ability to target users and prompt them to take action on the content that they see.
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Brian Yanish - MarketingHits.com
June 15, 2015 4:51 PM
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One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly genuine. Her expression mirrored the type of excitement typically reserved for iPhone launches and new seasons of Netflix series -- but it was caused by software she used every day at work.
Those who think B2C companies have locked down all the truly interesting marketing angles have forgotten how passionate people can be about their jobs. For every B2B product, there are users out there looking to expand their knowledge or get inspired by their peers. All of which is to say: Nothing is uninteresting if you look at it the right way.
Done right, B2B content marketing can rival the creativity and appeal of the best consumer campaigns. Every once in a while, we like to recognize those companies breaking the mold in B2B content marketing and growing fervent, dedicated audiences as a result. Here are a few of our favorites.
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Brian Yanish - MarketingHits.com
June 15, 2015 4:44 PM
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The purchase of Oculus VR by Facebook made the innovation I’m about to tell you about practically inevitable. Those of you whose chief complaint with social media is that you don’t feel immersed enough in it, your cries have been answered by London-based Fourthwall. With its upcoming app, Swerve, you’ll have access to your social media feeds in virtual reality.
Interestingly enough, the first social media behemoth to jump on the content bandwagon for VR isn’t Facebook, it’s Twitter. Due to release later this month, the app features support for various Android-compatible head-mounted displays (HMDs), like Google Cardboard for instance, and will be free to download.
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Brian Yanish - MarketingHits.com
June 15, 2015 4:07 PM
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Hey startup! Business has changed. Amber Armstrong joins Social Business Hour to discuss the new way to scale - growth hacking and influencer marketing are not just buzzwords!
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
June 15, 2015 3:33 PM
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Even for the seasoned pros, social media marketing can have a challenging side. There are some common problems that every marketer has run into and will likely come across again—with unfortunate consequences. In fact, according to a study by Symantec, social media mistakes cost major corporations an average of $4.3 million a year .
The good news, however, is that these social media problems can usually be resolved with just a little time, effort and advanced preparation. Here’s what you need to know in order to avoid (and resolve) five common problems in social media marketing.
How to avoid 5 common social media marketing problems.
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Brian Yanish - MarketingHits.com
June 15, 2015 2:27 PM
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Content marketing has become a buzz phrase, not unlike “inbound,” “SEO,” and other words thrown around by digital marketers.
All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media.”
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Brian Yanish - MarketingHits.com
June 15, 2015 2:10 PM
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Afraid your business blog will put your readers to sleep?
You’re not alone. People read blogs because they’re interesting, useful, entertaining, and fun. How can an insurance broker, a dentist, an air conditioning manufacturer, or a data analysis company come up with enough interesting topics to keep their blog readers entertained?
Maybe you find your industry fascinating, but when people ask what you do, their eyes tend to glaze over as you begin to explain. And you’re afraid the exact same thing will happen if you try to blog about it.
But the truth is, no matter what industry you’re in, you can still spark the interest of your potential readers with the right content.
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Brian Yanish - MarketingHits.com
June 15, 2015 1:29 PM
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When it comes to making your mark with content marketing, what’s more important—quality or quantity?
The answer is a resounding “Both.”
Today, everyone’s a content marketer. To get seen, you need to create enough content and promote it in enough locations. To get attention, the content had better be good.
What’s a marketer with a limited budget and a small staff to do?
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Brian Yanish - MarketingHits.com
June 15, 2015 1:06 PM
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Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you click on an online ad, register for a webinar, download a survey or a white paper, it’s likely that a landing page facilitated your experience. It’s not surprising, then, that these types of pages are an essential tool for a marketer, as they help move the potential lead down the sales funnel, converting a visitor into a customer.
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Brian Yanish - MarketingHits.com
June 15, 2015 12:27 PM
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Curious about how other small businesses are using social media to get more sales?
Wondering which platforms work best for small businesses?
Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.
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Brian Yanish - MarketingHits.com
June 15, 2015 12:07 PM
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If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.
And there’s a lot of new info to go off of.
