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Social media marketing has expenses like any other marketing, a lot of so call social media experts like to say it’s free. While many parts of social marketing don’t attract an initial fee, it does cost lots of time, and time costs money. So it doesn’t matter if you are using a social media expert or not, there are always expenses that must be considered.
To try and determine your real business return on investment you need to understand what your goals are. It’s important when you make your social marketing goals that you are very specific about what you actually want to accomplish overall, as well as what you want to achieve with each separate social media marketing campaign.
There are several social media measurements to consider:
