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Brian Yanish - MarketingHits.com
June 24, 2015 9:33 AM
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Facebook is making some tweaks to its tools for managing ads that should give advertisers more data — and make it easier for them to act on that data.
Ads Manager has a more streamlined layout that Facebook says is meant to highlight performance data, giving advertisers the ability to see how ads are doing in the same workplace where they create and edit those ads.
Facebook’s enhancements are aimed at giving it an edge over its primary competitor for ad dollars: Google.
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Brian Yanish - MarketingHits.com
June 24, 2015 9:14 AM
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Content is King, yes. But how do you create "kingly" content? And how do you use Social Media to spread the word. The 58 Social Media tips here will help.
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Brian Yanish - MarketingHits.com
June 24, 2015 8:47 AM
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Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me explain.
The explanation “brands / companies become publishers” isn’t wrong, but it ignores a fundamental aspect. If everybody who publishes does content marketing, it would mean that pretty much every blogger out there does so. But a blogger isn’t necessarily a Content Marketer. And you may get a whole lot of traffic with your published posts, it doesn’t mean you’ve got a successful marketing strategy.
Agree 100%. It must be tied to (and achieve) business goals to be considered content marketing i.e. attract and retain customers.
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Brian Yanish - MarketingHits.com
June 24, 2015 8:03 AM
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Content marketing has come of age.
It’s a much more intimate experience and it’s important that brands take the right approach. Tone is clearly important, as is the use of storytelling for marketers to engage in a two-way dialogue with their target audience.
Advertisers are having to quickly become adept at using different forms of media, often visual and short-form, such as animated gifs to capture consumer attention and create a conversation. Done right, content marketing can seriously cut through the noise
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Brian Yanish - MarketingHits.com
June 23, 2015 8:51 PM
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“LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever.
To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that can be analyzed to assess the true success of a company.
Marketers are each aware of the 3 essential metrics that they should always be reporting on:
1.Leads
2. Sales Revenue
3. Cost Per Acquisition
No one wants to be a part of a marketing campaign that is losing money for the company. Track the right marketing KPI’s, and you will be able to make confident adjustments to your strategies and budget allocations.
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Brian Yanish - MarketingHits.com
June 23, 2015 7:37 PM
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Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms.
Video usage is growing at a rapid pace, so now is the time to find your demographic and create content that they’ll enjoy. According to Cisco, video traffic will account for 79% of all consumer traffic on the web in 2018.
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Brian Yanish - MarketingHits.com
June 23, 2015 6:41 PM
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Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
When gathering data about your customers, dig deep into both Web analytics and your own business intelligence, suggests WSI in the following infographic.
For example, research bounce rates, organic traffic, mobile traffic, leads via social media, referring sites, and page traffic.
Great information on how to build strong personas. What shouldn't be missed is the subject - "Buyer" personas.
All to often I've seen the most of the effort, most of the well formulated and understood personas to be the "user" personas.
These are subsequently used to drive marketing and often, the buyer persona is under-developed, an after thought, or completely non-existent.
It is critical to understand the buyer and leverage this understanding to drive targeted programs with meaningful content that reaches them and appeals to their needs and wants.
Doing this well can empower your "users" and internal champions to more successfully convince decision makers in the firm. It more easily opens doors for your sales team and, in the end, helps you close deals.
Natuurlijk is het goed om over een buyer persona na te denken, maar het gaat ook om andere handelingen op je website. Het is dus belangrijk om te kijken naar het gedrag van je bezoekers. Dat kan bijvoorbeeld met de Persona & Scenario methode, luister naar onze podcast met een expert op dit gebied: http://www.beeldbedrijf.nl/ontwerpen-met-de-gebruiker-als-personage/
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Brian Yanish - MarketingHits.com
June 23, 2015 5:40 PM
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Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content marketing.
And, more important, you'll probably be more likely to keep your job.
Here's a look at how to compute seven content marketing metrics that would make your math professor proud. They'll also help you quantify your content marketing efforts and, ultimately, prove content's impact on your business's bottom line.
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Brian Yanish - MarketingHits.com
June 23, 2015 4:51 PM
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This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination.
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Brian Yanish - MarketingHits.com
June 23, 2015 4:44 PM
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Looking for something on Instagram? It’s now a whole lot easier.
Instagram announced two significant updates Tuesday: a revamped Explore page, and the ability to search for places.
The new Explore page contains photos and videos related to trending hashtags and places, in real-time.
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Brian Yanish - MarketingHits.com
June 23, 2015 2:10 PM
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Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
The report was based on data from a survey of 30 marketers working at content agencies. Respondents were asked to answer a 14-question poll that explored topics such as the cost of services and the reach of campaigns.
Some 41% of respondents say their agency produces fewer than five campaigns per month for each client, on average; 25% produce 5-9 campaigns per month, on average.
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Brian Yanish - MarketingHits.com
June 23, 2015 1:44 PM
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In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes that are defined by their various needs, lifestyles and motivations. From a consumer’s perspective, the factors that influence their reasons to purchase products or services depend on several attributes as well as their location in the buying cycle.
Buyer personas play a critical role in digital marketing, particularly in establishing the effectiveness of your content marketing strategies. While many marketers focus on several demographics to get better traction in their digital marketing efforts, marketers who focus on key buyer persona insights will require half the number to get the same results. Buyer personas define who your targeted audiences are, and from this stem the lifeblood that defines your content strategies. Effective content marketing is delivering the right kind of content to a specific type of targeted audience – and you’ll learn more about it here and on the following sections.
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Brian Yanish - MarketingHits.com
June 23, 2015 6:17 AM
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Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.
If they manage it, despite the expense and complexities involved in delivering over the "last mile," these companies will grow e-commerce's customer base (as well as its share of retail dollars), and siphon off one of offline retail's last real competitive advantages.
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Brian Yanish - MarketingHits.com
June 22, 2015 11:20 PM
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After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience.
Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. The reader experience will be enhanced by the fact that it is automatically loaded and readied in the app itself, rather than the user having to wait for content to load.
Gaining access to information on how to participate in this program has been previously hush-hush from what I could tell, So I set out to find some answers.
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Brian Yanish - MarketingHits.com
June 22, 2015 9:15 PM
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Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?
To find out, MailChimp examined 214,000 campaigns with emojis in the subject line sent by brands since February 2015, when the platform officially added support for them.
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Brian Yanish - MarketingHits.com
June 22, 2015 8:51 PM
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In this diverse and scattered digital age, it is hard to keep up with what is working and trending and what is tanking when it comes to online marketing. If there were only two or three major social media platforms, our jobs as marketers would be relatively simple. But because of the incredible amount of ways to market to customers, the challenge to stand out from the rest in this competitive environment is a constant challenge.
So what is working these days in the online marketing world? What isn't? I wanted to touch on a few of the current trends and whether or not they are indeed effective.
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Brian Yanish - MarketingHits.com
June 22, 2015 7:37 PM
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The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.
Zuckerberg was one of the millions of people to douse themselves in ice water to raise awareness for ALS in what became a powerful moment for online marketing. The best part was that it cost the ALS Association no money to generate all that attention—440 million people saw the videos.
The lesson was not lost on Facebook, which is holding it up as an example of how to use the platform for maximum impact.
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Brian Yanish - MarketingHits.com
June 22, 2015 6:41 PM
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If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post?
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Brian Yanish - MarketingHits.com
June 22, 2015 5:40 PM
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Are you launching a new product or service?
Want to create buzz and get the word out to the right people?
Facebook is a great way to promote the launch of a product or service and generate excitement.
To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.
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Brian Yanish - MarketingHits.com
June 22, 2015 4:51 PM
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Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it can generate increased views, media coverage and third-party mentions. Done poorly, it not only can decrease those very things but also produce public backlash.
To increase your content marketing success rate, consider the following five tips:
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Brian Yanish - MarketingHits.com
June 22, 2015 4:44 PM
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When you hear the crazy success stories of some startups, it can be super motivational -- but also a bit demotivational, as well.
Very inspiring infographic on lead generation
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Brian Yanish - MarketingHits.com
June 22, 2015 3:33 PM
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How to reach 80 percent
The way marketers reach 80 percent of people for 3 hours per day within the U.S. is by spending on paid mobile ads.
One could make an argument from the above two stats that a notable percentage of marketing spend should be in mobile, but there’s more to the story. Even with all of the technology platforms today, brands struggle to define why/how they invest in mobile or what to expect from ad spend.
As expected, mobile is critical for reaching audiences, however, how to best leverage mobile may not be as obvious.
For example, "though 'mobile' accounts for 33 percent of ecommerce traffic, it only drives 10 percent of sales."
It's a great, and necessary, channel for awareness but not (yet) so great if you're objective is to quickly generate sales directly from mobile marketing.
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Brian Yanish - MarketingHits.com
June 22, 2015 1:29 PM
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P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. To me, it could point to a fundamental re-examination of the role of the people responsible for brands.
While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset.
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Brian Yanish - MarketingHits.com
June 22, 2015 7:04 AM
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Instagram influencers provide a high ROI for your marketing programs Influencer marketing is becoming an indispensable aspect of any successful social media marketing program.
Influencer marketing is becoming an indispensable aspect of any successful social media marketing program. Now, two studies from both Burst Media and Tomoson have further supported their value. The two separate surveys found that influencer campaigns returned over “$6.50 in earned media value for every $1.00 of paid media”. Owned, earned and paid media should be used to compliment and support each other for effective social media marketing. As these surveys indicate, leveraging influencers is a smart way to do this.
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Brian Yanish - MarketingHits.com
June 22, 2015 6:17 AM
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At this point in your business you probably have a vast collection of content. Take a look at all of the blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content that you’ve created to date. You probably have accumulated enough content to fill a library! You can use this collection of content, and future content, in a more productive manner. This final lesson takes a look at tips and ideas to repurpose and optimize existing content.
