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Brian Yanish - MarketingHits.com
July 5, 2015 10:12 PM
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Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards and publishing tools are the social media manager gurus actually using to juggle these multiple accounts?
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Brian Yanish - MarketingHits.com
July 5, 2015 9:57 PM
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There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.
The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first means building a mobile app (god, I hope not), or if it means your website’s user interface (UI) should be responsive.
Or does it mean that marketers really need to sit down and completely rethink their customer experience and re-map out their customer journey, especially as it relates to its largest-growing demographic of new consumers and employees, the millennials?
If you guessed the third option, you would be right — at least in my book. Not that I can claim ownership of the definition of what “mobile first” means, but as someone who has worked for a brand and with brands to help them better understand how to engage with their customers (oh, I’ve written my fair share about mobile, too), this to me is where we need to take the definition of “mobile first” in terms of interacting with our customers.
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Brian Yanish - MarketingHits.com
July 5, 2015 9:15 PM
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Do you want to get more Facebook traffic? Then, first you need to understand what motivates people to use Facebook. And this infographic will help you gain that understanding.
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Brian Yanish - MarketingHits.com
July 5, 2015 8:51 PM
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Facebook on Thursday confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube.
An advertising model being tested by the leading online social network is part of a "Suggested Videos" feature designed to recommend clips for people based on snippets they tune into in News Feed at Facebook.
"We're running a new suggested videos test, which helps people discover more videos similar to the ones they enjoy," a Facebook spokesperson said in an email reply to an AFP inquiry.
"Within suggested videos, we will be running a monetization test where we will show feed-style video ads and share revenue with a group of media companies and video creators."
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Brian Yanish - MarketingHits.com
July 5, 2015 4:04 PM
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Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads.
This process of moving leads is known as nurturing, and content plays a huge role in lead nurturing. Here are 10 tips for nurturing leads through content.
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Brian Yanish - MarketingHits.com
July 4, 2015 12:25 PM
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With Instagram advertising set to rollout to the public during Q3 2015, now is the time to get ready for this massive new opportunity for social media marketers and digital advertisers. Here is early data on how 5 companies have seen great success accessing Instagram's engaged community with tests that have been running across many industries in the Canadian market. Overall, each of these companies has succeeded by fitting in to Instagram's aesthetic and blending into the feeds of authentic user generated content
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Brian Yanish - MarketingHits.com
July 4, 2015 6:17 AM
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![What Do Your Social Media Marketing Habits Say About You? [Study] | MarketingHits | Scoop.it](https://img.scoop.it/Mpv7pklHIldGZ6dLD0eVKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media marketing is perhaps one of the more difficult practices today because of the noise found on most of the top platforms and networks. With thousands of stories about social campaigns rocketing businesses to new heights, combined with the seeming simplicity of the platforms themselves, most marketers (rightfully) have scrambled to carve their own niches out of some of the Internet’s largest communities.
But for every story of success, there are also five small businesses that only post every few months, or a big brand that’s just going through the motions.
As with all business, there’s resounding success, crippling defeat, and healthy averages throughout the social media world—the question on many marketers’ minds, however, is where their brand falls.
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Brian Yanish - MarketingHits.com
July 4, 2015 12:39 AM
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Facebook is testing a video-advertising feature in its first major attempt to challenge the dominance of Google's YouTube in the digital video market.
Users of the social network might see a section in their newsfeed called "Suggested Videos." When a user clicks a video in this, a pop-up will appear with a scrolling stream of recommended videos, based on previous ones that you may have watched in your newsfeed. These videos auto-play as you scroll to them.
In between the videos there will be auto-play advertisements.
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Brian Yanish - MarketingHits.com
July 4, 2015 12:06 AM
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Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creation and sharing of text/media and publishing content in order to achieve campaign goals (for example: acquiring and retaining customers).
Content Marketing Institute defines it as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
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Brian Yanish - MarketingHits.com
July 3, 2015 9:57 PM
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Marketing is moving from a market creation tool to a customer interface tool. This means:
Taking ownership of the customer in the company and implementing this knowledge throughout
Creating and capturing new customer value
Surprising and delighting the customer
Finding new revenue streams and business models based on the customer interface
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Brian Yanish - MarketingHits.com
July 3, 2015 9:15 PM
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New features give advertisers more demographic information about their paid audiences and streamlines category targeting.
Twitter today announced an update to its audience insights dashboard and introduced a streamlined way for advertisers to target demographic groups.
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Brian Yanish - MarketingHits.com
July 3, 2015 8:51 PM
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Facebook unveiled a new logo this week, making a subtle tweak that you probably haven’t noticed.
You can see the change by comparing the logos above; the new version is on the right. Most notably the “a” is now single story and rounder. Overall, the letters are slightly thinner and are set off by more white space.
The change is an attempt to modernize the logo, Facebook creative director Josh Higgins said. In 2005 when Facebook’s original logo was created, the young, upstart company wanted to signal that it was serious and grown up. “Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Higgins said in an emailed statement.
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Brian Yanish - MarketingHits.com
July 3, 2015 7:37 PM
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Content is all the rage of modern-day marketing. With more and more consumers using DVR or streaming TV services, commercial viewership is down, and companies are turning to content marketing to reach their audiences. In fact, according to a recent study conducted by The Content Marketing Institute, 69 percent of B2C companies are creating more content than they were one year ago. So while this trend shows a positive shift toward making brands more genuine storytellers, it also means there’s a substantial uptick in competition for content marketers. If you start to see your content marketing strategy suffering, don’t panic. Take a step back and do some strategic planning to identify where you should optimize. Here are six directions to consider.
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Brian Yanish - MarketingHits.com
July 3, 2015 6:40 PM
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Content hacks don’t have to be huge or time-consuming. You can apply these 10 stupidly simple principles that will unveil opportunities you may have not been able to even see before.
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Brian Yanish - MarketingHits.com
July 3, 2015 9:33 AM
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Although important in today’s marketing landscape, content marketingcan be time-consuming for an already busy entrepreneur. Luckily, there are numerous software solutions out there to help automate this necessary part of business.
To find the best ones, we asked 12 founders from YEC about their favorite tools for automating aspects of their content marketing, and why they would recommend others test them out.
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Brian Yanish - MarketingHits.com
July 3, 2015 9:15 AM
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This quote by Marshall McLuhan probably sums everything up about content marketing.
“Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.
”This applies to all marketers. The old way of marketing does not work anymore. The social web has disrupted and irreparably damaged the sales funnel. The scales have tilted and tipped in customers’ favour.
These days’ customers are inundated with an avalanche of likes and follow requests. There is so much clutter and information to process. It’s no longer enough to simply produce good content. You have to stand out above the muddle and jumble. For instance, on Facebook customers know that if they simply ignore your messages for a while, soon you will stop appearing on their timeline even though you are technically liked.
Leonardo DaVinci once said, “Good artists copy but great artists steal.” In this article I will look at some of the things that are worth ‘stealing’ from your competitors.
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Brian Yanish - MarketingHits.com
July 3, 2015 8:47 AM
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Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.
Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.
Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.
It doesn’t
Alle bedrijven - hoe klein of groot ook - zouden hun eigen content marketing gericht ter hand moeten nemen. Als er al iets aan gebeurt, is het vaak slecht gekoppeld aan hun waarde(n) en teveel aan hun product. Verkoop je boormachines of een gat?
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Brian Yanish - MarketingHits.com
July 3, 2015 7:54 AM
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Often you will find yourself wondering why your social media marketing strategies are bringing you back to square one. You are not seeing an increase in the amount of conversions and you are definitely not getting your business noticed the way you wanted. When you look around at other brands, you see a large fan following, numerous conversions and high engagement overall. So, you think to yourself why you’re not getting what you expected out of your own marketing strategy.
Well, there are a few secret ingredients that complete a social media marketing strategy and give it that extra zing. Here are a few out-of-the-box tactics you can adopt to give your marketing strategy a little boost.
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Brian Yanish - MarketingHits.com
July 2, 2015 6:12 PM
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When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more.
We rounded up examples of the worst logo redesign failures and the best “wins” from the last couple years to show you the how to handle a logo redesign project with grace and skill (or, alternatively, how to completely run it into the ground).
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Brian Yanish - MarketingHits.com
July 1, 2015 10:13 PM
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One of the greatest things about social selling is how it enables reps to reach their target buyers in numbers one could only dream of less than a decade ago. Unfortunately, this also means it’s easy to take shortcuts and deploy a shotgun approach that actually does more harm than good.
Here is an example of an absolutely terrible InMail I received. It’s messages like this that ruin the system for everyone.
Are you into B2B marketing? Find here how not to write a sales pitch in LinkedIn..
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Brian Yanish - MarketingHits.com
July 1, 2015 1:50 AM
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![What Is Content Marketing? An Explanation in 5 Images [INFOGRAPHICS] | MarketingHits | Scoop.it](https://img.scoop.it/Q5oLgIMc0dIFBtgcKQsvkjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing
[MARKETING] An insight of content marketing. Infography by @CiceronHQ
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Brian Yanish - MarketingHits.com
June 30, 2015 8:51 PM
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Social media is a volatile place. What moves people to action one day might bore them the next, and what’s seen as funny and tasteful to one person might be seen as objectionable to another. The reactions of your followers are difficult to predict, and your posting activity is controlled by humans, so no matter how hard you try, you’re going to end up making some mistakes.
There are different types of mistakes that can be made on social media. You might publicize something that was meant to be private. You might make a typo or post an incorrect link and fail to proofread before sending. You might post something with full understanding and the best intentions, but with a negative backlash from your audience.
The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find yourself in a particularly tough situation, follow these five steps to dig yourself out of it:
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Brian Yanish - MarketingHits.com
June 30, 2015 7:37 PM
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Marketing is all about adapting to constantly changing technologies, strategies and norms. A great deal of creativity, skill and knowledge is required to navigate these murky waters and come out on the other side with fresh ideas to jumpstart marketing practices.
To inspire innovation and disrupt your current schemas of understanding, check out these nine surprising statistics. This will change how you think about marketing.
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Brian Yanish - MarketingHits.com
June 30, 2015 6:41 PM
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![Why no one is sharing your content [and 3 strategies to fix it] | MarketingHits | Scoop.it](https://img.scoop.it/EWX4M_K3WMH6s0eAOnnf3zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Are you embarrassed by the social sharing counts on your blog posts? Do you hit publish… only to hear crickets?
If you’re not getting many – or any – shares for your content, there is one bright spot: You’re not alone. I’ve seen hundreds of good, even great blog posts with single digit share counts. On any given day, thousands of unshared updates stream through my social media accounts.
As you know, there’s a tremendous amount of content getting published. If you’re not getting any sharing love, consider what you’re up against. This infographic from Domo outlines the situation well. It shows how much content is published every minute. And it doesn’t even count the 2 million blog posts published every day.
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Brian Yanish - MarketingHits.com
June 30, 2015 5:40 PM
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More and more top-tier publishers and brands are creating social-optimized content with the Playbuzz platform every day. Today the core of the Playbuzz network consists of over 5000 digital media properties that cover the gamut of niche interests and verticals.
These guys are successfully amplifying their reach and increasing audience sizes with their amazingly engaging content in formats optimized for social media. Some 60,000 items of content have been published and distributed for free via the Playbuzz platform so far.
Tools make our life easier. The list has interesting tools beyond buffer and hootsuite. Some tools really help to understand the audience behavior.