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Scooped by
Brian Yanish - MarketingHits.com
July 8, 2015 4:51 PM
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Scoop.it!
When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when purchasing the item.
Sometimes reality meets the expectation, but more often than not, it doesn’t.
Anytime you explore new opportunities within digital marketing, it can lead way to a certain set of expectations for performance, audience reaction and a host of other variables.
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Scooped by
Brian Yanish - MarketingHits.com
July 8, 2015 4:44 PM
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Scoop.it!
Have you ever opened the fridge and realized that all of the produce that you painstakingly picked out at the farmers market had gone bad? Maybe there were a few items that were salvageable but the rest had to be tossed. You wouldn’t want to serve your guests a rotten ratatouille would you?
Today’s content marketers should be using only the freshest of ingredients (tactics) to keep their audience engaged and coming back for seconds.
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Scooped by
Brian Yanish - MarketingHits.com
July 8, 2015 2:04 PM
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Scoop.it!
Live streaming app Meerkat rolled out several major updates this morning, including the ability to sign up on the platform through Facebook instead of Twitter, a feature that lets you invite those watching your stream to take over that stream, and it now facilitates saving streams in something called the Meerkat Library instead of on your phone.
We’ll get through all of these updates in a minute, but first a quick recap on Meerkat vs.Twitter for context: Meerkat was on a roll shortly after launching earlier this year, thanks in large part to Product Hunt and becoming the “it” app at South by Southwest. However, the true gas on the growth was largely due to Twitter’s social graph.
Meerkat would tweet out that users were live on the platform every time they started a stream. More people started streaming, more tweets went out. But then came Periscope, Twitter’s rival platform. Twitter then blocked Meerkat from its social graph and that was the end of that romance.
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Scooped by
Brian Yanish - MarketingHits.com
July 8, 2015 10:15 AM
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Scoop.it!
Share directly from Safari with the native iOS share extension (aka “bye bye copy/paste”)
Our new iPhone App integrates with the native iOS share extension which means that, once configured, you can curate and share anything you read directly from Safari without having to copy and paste content anymore. This means you can build your online presence faster than ever.
So today, we’re glad to give you a tour of the new Scoop.it App for iPhone that, according to MarketingHits founder Brian Yanish who was among the firsts to spot it on the App store, is “making it easier than ever to curate“.
The match made in Scoop.it heaven!
Scoop.it new iPhone App and my iPhone 6+
If you haven't upgraded your Scoop.it app do so today, great new features.
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Scooped by
Brian Yanish - MarketingHits.com
July 7, 2015 10:17 PM
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Scoop.it!
Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.
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Scooped by
Brian Yanish - MarketingHits.com
July 7, 2015 9:57 PM
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Scoop.it!
Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s an issue that’s not yet been addressed.
What’s the difference between content and content marketing?
There’s a much-vaunted, but rarely-seen-in-the-wild title of chief content officer. That role has executive purview and cross-functional authority.
A chief content officer has reach into R&D, product, HR, customer care, internal communications — all areas that don’t ladder up to marketing. And of course, the larger the organization, the greater the remove (or the silos) can be between departments and divisions.
Are product demo videos content — or content marketing? What about product brochures?
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Brian Yanish - MarketingHits.com
July 7, 2015 7:37 PM
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Scoop.it!
f you’ve ventured into the realm of content marketing, chances are you’ve had someone up the chain ask you, “How do we know this is working?”
It’s the classic ROI question that every content marketing pro will face at some point, and it’s an important question. It’s also a question that can be difficult to answer.
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Brian Yanish - MarketingHits.com
July 7, 2015 6:41 PM
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Scoop.it!
Twitter has officially announced the launch of a new mobile Ads tool. Being referred to as the Twitter Ads companion, the tool allows advertisers to manage their campaigns from their smartphone or device while away from their desk.
According to Twitter, the Ads companion will help advertisers check their campaigns performance and metrics either across all campaigns or individually.
Users can see information regarding impressions, engagement, spend, cost per engagement, and engagement rate. Advertisers will also be able to review past campaigns through the tool.
Twitter says users will also be able to perform tasks such as editing campaign bids, budgets and schedules, as well as respond to notifications and pause or resume campaigns.
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Scooped by
Brian Yanish - MarketingHits.com
July 7, 2015 5:40 PM
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Scoop.it!
You get it.
Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision.
You’ve given it a go for a while, with some decent results.
Now what?
You know by now that content marketing isn’t static. Things are always changing.
How will you stay ahead of those changes?
You must learn how to predict upcoming changes by recognizing the events that initiate them.
So, here are 7 changes in content marketing that will impact your business in the next year, along with the reasons why these changes are taking place.
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Scooped by
Brian Yanish - MarketingHits.com
July 7, 2015 3:13 PM
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Scoop.it!
Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.
Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.
Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.
It doesn’t just happen.
Why Content Marketing is Getting Tougher
Millions of experts, writers, and information workers create free content because they want to.
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Brian Yanish - MarketingHits.com
July 6, 2015 11:20 PM
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Scoop.it!
Influencer marketing is the big buzz this year as marketers plan to increase their budgets in an attempt to get their content in front of relevant audiences. Influencers themselves have become more sophisticated, and marketers seem to have a hard time keeping up with them, according to a report from SoftwareAdvice.
Most marketers are using predictive analytics software to post ads, listen and monitor social networks, post current events, and offer incentives.
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 11:13 PM
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Scoop.it!
Twitter added a new component to its profile information on Monday: birthdate.
The company blogged about the addition, and according to the site’s help center, users who enter this information will see, “more relevant content, including ads.”
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 1:29 PM
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Scoop.it!
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.
First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’
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Brian Yanish - MarketingHits.com
July 6, 2015 12:07 PM
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Scoop.it!
How many photos of you are on your phone right now?
These days, humans take almost a trillion photos a year. (To put that into context, that’s more photos every few minutes than in the entire 19th century.)
And lots of these photos are selfies—self-portraits, usually taken with a smartphone. As of this writing, nearly 300 million Instagram photos had been tagged with the selfie label.
We love getting into the “whys” of social media psychology, so in this post I set out to discover why we love taking photos of ourselves—and why we love viewing selfies.
What does “selfie culture” say about the world we’re living in now, and how can viewing photos of others help us make better decisions and even understand one another better? Read on for the full psychology of selfies.
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Brian Yanish - MarketingHits.com
from Instagram's Best
July 6, 2015 11:30 AM
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Scoop.it!
The popular photo-sharing app is fun and for marketers, it’s an especially interesting time.
The company just announced that it will open its feed to all advertisers and begin testing a “Shop now” button that allows users to click on a link to buy a product advertised.
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media Useful Info
July 6, 2015 11:06 AM
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Scoop.it!
With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....
Are you taking advantage of Twitter for your business?
Nice tools to analyze what your target audience really loves.
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media Useful Info
July 6, 2015 10:19 AM
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Scoop.it!
Do you know who the key influencers in your industry are?
What is your strategy for finding and engaging with these influencers on social media?
or…
… do you not bother with them at all?
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Scooped by
Brian Yanish - MarketingHits.com
from Business: Economics, Marketing, Strategy
July 6, 2015 10:02 AM
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Scoop.it!
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 9:33 AM
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Scoop.it!
Another beautifully designed branding and visual identity examples from inspiration. Business identity can be most valuable asset for any company or brand. Corporate branding is what sets your business apart from your competitors. Business card, compliment slip, envelop and letterhead is the key elements of creative branding.
We are already showcased lots of business logo design and business cards that will help you to spark creative ideas for your branding or visual identity projects. Today we’ve shared hand-picked examples of branding, visual identity and logo design created by professional designers and graphic design agencies.
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 9:14 AM
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Scoop.it!
Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.
With this emotional power as a backdrop—and in a world where interruptive campaigns are losing to invited content—sporting events have an advantage. They play an influential role in shaping our beliefs and values at an early age, and activating against them helps form the ultimate emotional connections with consumers.
The best sports marketers help create those connections. From Red Bull's transformation into a media company to (our client) Visa's 27-plus years supporting Olympians through stories that pack an emotional punch, the brands that win enable unique experiences and provide access to content that stands out from the norm and is social by design.
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 8:47 AM
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Scoop.it!
Video ads on Facebook are right around the corner.
Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday.
The social network is starting to run ads between videos for a small group of publishers including Fox Sports, the NBA and Funny or Die. Those companies will receive 55% share of ad revenues that run against their videos — the same split offered by YouTube.
Facebook has been testing the model on a limited number of iOS users over the past few weeks and plans to widen the trial in coming months, adding in Android and desktop users as well, according to a release.
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 8:14 AM
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Scoop.it!
Learn 5 simple steps to content-first marketing that improve conversion, satisfaction, and efficiency. FREE "Landing Page Content Worksheet" included!
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Brian Yanish - MarketingHits.com
July 6, 2015 6:17 AM
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Scoop.it!
A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline.
When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies, and (to a lesser extent) favorites. We’ve compiled 10 types of CTAs that are especially effective on Twitter, whether you are trying to generate awareness, launch a new product, or move customers down the sales funnel.
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Scooped by
Brian Yanish - MarketingHits.com
July 6, 2015 12:06 AM
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Scoop.it!
Text was king in the early, primitive days of the Internet, and over time, it has become a more visual medium. According to an infographic from WebDAM, it’s not just the Internet; verbal intelligence is on the decline and visual intelligence is increasing.
This all points to a shift in the way humans consume information. With visual IQ on the rise, even educated people are less willing to spend time reading, and the average person is only likely to remember 20 percent of what they read.
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Scooped by
Brian Yanish - MarketingHits.com
July 5, 2015 11:20 PM
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Scoop.it!
We’ve all seen the flash-in-the-pan-style social media stunts put on by large companies. They’re usually either attempts at guerrilla marketing or clever, calculated tactics designed to capture the interest of a fickle and powerful market.
