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Brian Yanish - MarketingHits.com
July 9, 2015 2:27 PM
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We all want our content to go viral. But virality is, by definition, not something that content creators can control. It is the action of a network of people. What a content creator can do, though, as the question: What kind of content tends to go viral? Look at the variables. Collect data. Create a hypothesis. Then test that hypothesis.
A hypothesis: Long, in-depth posts tend to go viral more than short ones.
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Brian Yanish - MarketingHits.com
July 9, 2015 2:10 PM
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Twitter announced several additions to its app install advertising tool kit today.
Advertisers will be able to promote apps within video ads and optimize bidding for installs and actions. Here’s how Twitter described the new bidding features, to be rolled out globally in the coming months, in a blog post:
Optimized action bidding: This new bidding type allows app install advertisers to optimize their bids according to install, while still paying by app click — offering another way to lower cost-per-installs and yield the highest possible ROI.
Cost per install bidding: Advertisers can bid, optimize and pay by install giving you cost-efficiency and maximum control over your cost per install.
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Brian Yanish - MarketingHits.com
July 9, 2015 1:29 PM
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Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network.
The move comes two months after Pinterest announced that it was opening API access to developers; and will be followed soon by more integrations, Pinterest said in a blog post.
The connection to Polyvore gives users the ability to log into the fashion-focused service with their Pinterest credentials and automatically Pin fashion, beauty and home decoration collections. The feature is currently available on iOS and the desktop with Android access coming soon. Pinterest said that in testing the integration has increased shares from Polyvore to Pinterest boards by 132%.
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Brian Yanish - MarketingHits.com
July 9, 2015 1:06 PM
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The live-streaming video app Meerkat has released what it’s calling its “biggest addition since launching.”
Dubbed Cameo, the app’s new feature lets viewers take over a broadcaster’s live-stream. But viewers can’t just take over any live-stream of their choosing— the broadcaster has to invite them by tapping on their profiles as they watch.
After the viewer accepts the invitation, the live-stream then switches over to focus on him or her. Both the viewer and the broadcaster have the ability to end the “cameo appearance” whenever they choose (within the span of a minute), at which point the stream goes back to the original broadcaster.
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Brian Yanish - MarketingHits.com
July 9, 2015 12:27 PM
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10 of the latest surprising, revealing studies on social media here in this post, with takeaways and insight into social media timing, Instagram sharing, Facebook users, and more.
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Brian Yanish - MarketingHits.com
July 9, 2015 12:07 PM
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The idea of content is changing. It’s no longer just about videos, social posts and websites. Our fridges, washing machines and watches are serving us recipes, news, entertainment and advice. It’s all part of a new, encompassing, connected world – the internet of things (IoT).
IoT is a complex, adaptive performance of ideas and information – content – perfectly choreographed with our behaviours. What we want, where we want it, on whatever device is within reach.
Brands are racing to understand what this means for how they talk to customers. These new touchpoints require rethinking how content can work for these new screens in our homes, on our wrists and in places we haven’t even thought of yet.
Internet of things: risks and opportunities for business - live Q&A
Read more
While content strategy is part of a bigger process spanning technology, industrial engineering and experience design, understanding the role it can play is critical to success within IoT.
After all, the goal is to deliver relevant content in the right contexts.
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Brian Yanish - MarketingHits.com
July 9, 2015 11:30 AM
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Content marketing and SEO live in parallel universes. Great content is usually optimized for search simply by the nature of its high quality and quantity.
The problem occurs, however, when content marketers lose sight of their goals and, therefore, fail to have the correct perspective on the techniques that back up the findability of great content. Your content marketing goals should drive your content marketing practices and techniques.
If you are trying to rank higher in Google then this article is a must read. It covers many tips for linking but also not linking but getting mentions on relates sites and how Google looks at those.
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Brian Yanish - MarketingHits.com
July 9, 2015 11:06 AM
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How Brand Journalism is Like Content Marketing With a Twist
While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong.
Companies are focusing all their attention on writing to attract a vast audience, and with it more clients, while ignoring other aspects of content marketing.
Unfortunately, most of these companies are missing a wide range of other benefits of content marketing and gradually losing their footing in the market.
What is Brand Journalism?
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Brian Yanish - MarketingHits.com
July 9, 2015 10:02 AM
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Snapchat is unlike any other social platforms, and it takes a little getting used to.
But the upside is pretty impressive.
Understanding Snapchat
Snapchat’s developers went beyond traditional rules of social media and featured the app with something other developers couldn’t fathom: time-constrained photo and video shares.
How do these ephemeral shares come in handy?
One would assume that it’s something only a green-teen would use for inappropriate shares.
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Brian Yanish - MarketingHits.com
July 9, 2015 9:33 AM
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We’ve all got that one friend that brags about their high-flying job, their awesome love life or the swanky Apple Watch they just bought … and if you can’t think of who it is in your group then chances are, it’s you.
Awkward.
Anyway my point is those self-obsessed people are really irritating. Eventually you switch off and stop entertaining it, right?
So when it comes to marketing brands, why do we think it’s ok to be self-involved on our social feeds?
Understandably you want to produce branded content so that you can sell more stuff, but to do that you need to grow a large following of loyal fans – and you’ll never achieve that if you don’t indulge their interests once in a while.
So that’s why the 5:3:2 rule exists.
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Brian Yanish - MarketingHits.com
July 9, 2015 9:14 AM
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The once regaled Like is getting another kick in the shin. Facebook is changing up the way it calculates cost-per-click to an approach that moves past its roots as a place for brands to win popularity contests by garnering “likes” to one that puts business performance objectives first.
For advertisers that want to drive app installs or traffic to their websites, the cost-per-click (CPC) will no longer take into account engagement actions such as comments, likes and shares. The calculation will focus solely on so-called “link clicks”.
What counts as a link click?
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Brian Yanish - MarketingHits.com
July 9, 2015 8:47 AM
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Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital icons.
Charmin is well-known for its social potty humor, so it's no surprise that its social team posted an image mashing up poo, a bear and a smiley face to sum up its take on emojis.
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Brian Yanish - MarketingHits.com
July 9, 2015 8:03 AM
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Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.
The new billboard continues to build off Coke's name-obsessed "Share a Coke" campaign by showing fun facts about the names of people who tweet to the sign.
At the heart of the display is a microsite that Coke and Google created together to pull in facts about the 1,000 names the soda company has printed on its cans and bottles this summer.
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Brian Yanish - MarketingHits.com
July 9, 2015 7:04 AM
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Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button?
Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.
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Brian Yanish - MarketingHits.com
July 9, 2015 6:17 AM
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Marketers live and die by the numbers. Data helps them plan campaigns, measure success, and make business decisions. With 2015 already half over, we wanted to take a look at some statistics that caught our eye.
These metrics highlight the trends in the industry and point us toward future marketing success.
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Brian Yanish - MarketingHits.com
July 9, 2015 12:26 AM
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Marketing your products and services to customers requires a complex and often convoluted set of tools to bring in the right type of customer and get recognition for your brand.
Gamification is the process of using game thinking and mechanic
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Brian Yanish - MarketingHits.com
July 9, 2015 12:06 AM
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Symbols matter. That simple premise is what drove Facebook product design manager Caitlin Winner to tweak how the site's icons reflect women.
A few things bothered Winner about Facebook's longstanding "glyph" representing a woman.
First, she noticed that the woman's shoulders weren't symmetrical (unlike the male icon), which could be interpreted as having a chip on her shoulder. ("I assumed no ill intentions, just a lack of consideration. But as a lady with two robust shoulders, the chip offended me.") Also, in group icons, the woman was always positioned behind the male.
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Brian Yanish - MarketingHits.com
July 8, 2015 11:20 PM
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Guest publication: it’s the proverbial “Holy Grail” of content marketing. By getting published on influential sites, you raise brand awareness and position yourself as a leading industry expert. Guest publications can, however, be a double-edged sword. Like traditional marketing, guest articles are all about getting the right content to the right person at the right time.
Without a clear strategy in place from day one, you can end up exerting considerable time and effort on guest articles that never get published, end up being published on the wrong website (and fail to reach your target audience), or lack the substantive content to make a lasting impact on your target audience. You can also get penalized by search engines by partaking in guest blogging sites that are not reputable. No pressure, right?
Crafting the perfect guest article doesn’t have to be an earth-moving task. Get your guest blogging initiative off to the right start with our 4-step guide.
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Brian Yanish - MarketingHits.com
July 8, 2015 10:12 PM
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Native video is on the rise across social networks. What’s more, big networks like Facebook, Instagram and Twitter have all adopted autoplay video, and while some might complain, autoplay video has been largely successful. Indeed, autoplay could come to dominate the ad market as it provides high levels of engagement, but should it to take center stage?
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Brian Yanish - MarketingHits.com
July 8, 2015 9:57 PM
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Do you want to freshen up your social media marketing?
Have you thought about looking at other accounts for inspiration?
Checking out what other companies are doing on social media can help you brainstorm your own content tactics.
In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
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Brian Yanish - MarketingHits.com
July 8, 2015 9:15 PM
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Cost per click will soon be measured differently by Facebook.
The social network announced in a Facebook for Business post that as part of the release of its new ads application-programming interface, CPC will only register what it referred to as “link clicks”:
- Clicks to visit other websites.
- Call-to-action clicks that go to other websites, such as “shop now.”
- Clicks to install applications.
- Clicks to Facebook canvas apps.
- Clicks to view videos on other websites.
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Brian Yanish - MarketingHits.com
July 8, 2015 8:51 PM
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“Social business” as a field is super broad, and it changes very quickly. Which means that figuring out where things are at a given time (as well as where they’re going) can feel like trying to nail down eels.
Staying on top of strategic trends is not always easy—new advice comes in every day, and it’s hard to tell whether it’s the buzzword of the month, or if it’s something that will shape the way your business works (or should work) that you should probably pay attention to.
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Brian Yanish - MarketingHits.com
July 8, 2015 7:37 PM
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You know that news agencies should use social media actively and strategically to connect with their audiences. But review a few media outlets’ social media accounts and you’ll find they spend most (if not all) of their updates promoting their own content. While content promotion is important, your audience will recognize if it’s all you’re doing and it will seem promotional and self-serving.
Those who connect most successfully on social media consistently share content that is valuable to their audience. Most of them use a scheduling tool like Hootsuite or Buffer to schedule this content in advance, determining the minimum number of times per day that they want to share content on each social medium. These tools allow them to consistently release content while filling in gaps with discussion and breaking news. Scheduling tools help them be on social media without actually being on social media.
But, to share content you must have content, right? Where does all of that content come from?
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Brian Yanish - MarketingHits.com
July 8, 2015 6:41 PM
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In marketing days gone by, the only way to reach potential customers was to post OOH (Out of Home) advertisements – radio, television, and mail marketing that reached people where they lived…literally.
Those days, however, are long gone. Unfortunately, the old school marketers are not gone yet, so many businesses are still throwing their money at these ineffective and inefficient strategies.
Think of it this way: old marketing is like a Schwinn 10-speed and web marketing is like a Ducati motorcycle – it’s sleek, it’s fast, and it can turn on a dime.
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Brian Yanish - MarketingHits.com
July 8, 2015 5:40 PM
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Content is still very much king of the Internet. The importance of a content marketing campaign cannot be denied with Baby Boomers spending in excess of 20 hours per week consuming online content and Gen-Xers and Millennials as much as 10 hours. Developing a content marketing strategy is critical to generate attention for your brand. To remain competitive, you need to know how to take your content marketing campaign to the next level. The solution can be as simple as leveraging the power of partnerships.
The advantages of a content marketing partnership.
If you are experiencing difficulty in launching your content marketing campaign, forming partnerships is one of the fastest ways to expand your efforts by building on the success of others. A content marketing partnership helps your brand to gain more exposure to additional people and more links. When developed properly, partnerships provides exposure for both partners.
