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Scooped by
Brian Yanish - MarketingHits.com
July 17, 2015 3:10 PM
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A practical webinar to help you create a memorable and exciting Instagram presence. Jam-packed with actionable tips, this webinar will help you get a grasp on Instagram and provide tips to help you start getting glam on Instagram.
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Brian Yanish - MarketingHits.com
July 17, 2015 2:10 PM
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So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.
But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you've got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you're not creating a Facebook Page with the potential to get noticed, Liked, and engaged with. Check out the tips below to make sure you're creating an engaging page that doesn't fall flat.
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Brian Yanish - MarketingHits.com
July 17, 2015 8:58 AM
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Brian Yanish - MarketingHits.com
July 17, 2015 8:56 AM
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AppsFlyer, a Facebook Mobile Measurement Partner, is now measuring return on investment for application marketers.
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Brian Yanish - MarketingHits.com
July 16, 2015 12:07 PM
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Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has chang
Avoid the TRAP! Check out these 8 social media mistakes you want to avoid.
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Brian Yanish - MarketingHits.com
July 16, 2015 10:54 AM
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When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies list to figure out what their beloved insignias have in common.
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Brian Yanish - MarketingHits.com
July 15, 2015 5:42 PM
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Do you believe in the value of organic search? If you answer yes, then keep reading. If you answer no let’s talk about how much money you’re spending unnecessarily every month on low-converting pay-per-click advertising.
This article is meant to serve as an in-depth what is content marketing guide. We pack tons of statistics, quotes, and resources into this single marketing bundle to help you as you learn to use content marketing effectively. You can read through everything at one time, or come back time and again and review different sections to help you as you improve your content and your content marketing automation.
Let’s get started as we normally do by looking at a good working definition. We need to understand what content marketing is and what problems it solves. Here’s a very common definition you’ll find through a standard Google search.
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
That’s a pretty solid definition and is rather easy to understand, unlike some of our previous articles content marketing is not a difficult concept to grasp. Instead, content marketing is a difficult task to complete. There’s several reasons for this difficulty but we’ll get to that later in this article. Now that we have a good example of what content marketing is we need to turn our attentions to what makes this type of marketing so special.
What makes content marketing special?
This in-depth article covers many areas of content marketing and is a must read for any business looking to grow their followers / customer communities.
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Scooped by
Brian Yanish - MarketingHits.com
July 15, 2015 5:12 PM
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Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article.
That’s OK, because I didn’t read it either. I’m using a content discovery app. Swipe to the right and the recommendation is inserted into my queue. It was auto-tweeted at a prearranged time. I wasn’t even awake when I tweeted it!
We can do better.
Is This Even Content Curation?
I don’t use the auto-tweet process described above, but some do. You might call this “lazy content curation,” but it isn’t content curation at all. The Dictionary.com definition of “curate” is: “to pull together, sift through and select for presentation, as music or website content.”
Sharing content recommended by an application (without reading the content) amounts to the “select for presentation,” but skips the “pull together” and “sift through.”
Great article. As a long time Scoop.it user, I agree, too many social media streams are filled with content that the sharer never read and never intends to read. Yes before Scoop.it (2010) I was guilty of auto feeding my Twitter account @marketinghits from RSS feeds. Scoop.it taught me the power of content curation to build a community. I've built a following of like-minded people both on and off of Scoop.it, which has helped to grow my business.
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Brian Yanish - MarketingHits.com
July 15, 2015 2:27 PM
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Some Facebook page administrators are seeing “View Insights” buttons on their pages’ posts.
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Brian Yanish - MarketingHits.com
July 15, 2015 2:10 PM
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Many companies, including leading corporations and financial institutions, think that a website is just a “webpage” in the middle of nowhere, without much value for them or for the hackers. They think that a hacked website can be quickly and easily repaired, and nobody will ever remember the incident. They are seriously wrong.
Many people think that if their website is not an e-banking application or e-commerce platform, hackers have nothing to steal. In reality, to a hacker your website is a gold mine. Imagine that your company has valuable data (for example financial records) stored locally in your corporate network. One of the first attack vectors hackers will use to extract the data will be your website.
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Brian Yanish - MarketingHits.com
July 15, 2015 1:55 PM
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There are so many resources available to social media marketers, so many hints, tips, and advice out there that it might seem easy to get your social media marketing efforts off the ground. However, new marketers or business owners trying to go it alone continue to make rookie mistakes. An infographic from Digital Marketing Philippines outlines basic mistakes to avoid.
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Brian Yanish - MarketingHits.com
July 15, 2015 10:30 AM
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According to CMI, 49% of B2B and 51% of B2C marketers are challenged by measuring the ROI of their content marketing. Learn what it takes to understand the cha…
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Brian Yanish - MarketingHits.com
July 15, 2015 6:17 AM
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Welcome to our latest study in which we look at 5,000 Facebook pages and their growth, reach and engagement results in the month of May.
Consider this your Facebook marketing round-up of the month. Not only do you see all the actual data that can help you run a page more effectively, but we also bring you all the interesting news and happenings you may have missed that could affect your page performance in the future.
There have been a couple of announcements in recent weeks, including the introduction of Author Tags and the news that the Time Spent On Post is now part of the news feed algorithm.
Lots to talk about so let’s get straight into it.
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Brian Yanish - MarketingHits.com
July 14, 2015 7:04 AM
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Organic reach for brands was recently dealt another blow, making the already shrinking impact of organic Facebook posts even smaller. This time, Facebook is directly targeting the likes and comments that friends make on a Facebook page’s posts, pushing those stories further down their friends’ News Feeds.
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Brian Yanish - MarketingHits.com
July 14, 2015 6:17 AM
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It’s not easy being social.
While 92 percent of social media marketers say that social media marketing is important for their businesses, more than half struggle to measure ROI and effectively manage multiple social media campaigns, reports HubSpot.
Sound like your business?
Sure, setting up a Facebook page or Twitter account is pretty straightforward. But before you know it, you’re spending all your time responding to customer complaints and failing to strategically use these channels to achieve marketing goals.
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Brian Yanish - MarketingHits.com
July 14, 2015 12:50 AM
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Content marketing is a great way to increase brand awareness, and companies that use content marketing to build their brands are the ones who will reap most rewards. There are plenty of obvious reasons companies use content marketing. Here are four that may not have crossed your mind.
Content Marketing helps to build a positive image for your brand. It helps communicate with your audiences. You also learn about your business and become expert.
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Brian Yanish - MarketingHits.com
from Lets Make It Happen
July 14, 2015 12:06 AM
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Do you identify with your work? I do, a lot of the time. Ask me who I am and the word "writer" will pop up early in my answer, even though that's only one of many things I am. I'm also a wife, a daughter, a stepmother, a sister, and someone with an adventurous nature who recently pulled up stakes and moved all the way across the country. I'm good at cooking and yoga. I'm bad at horseback riding but I love it so I do it anyway.
But when I think about my identity, how I mark my place in the world, I think of my profession first. I bet you do, too. Being work-focused can be good: It motivates you to do your best, to try new things, to take risks in pursuit of greater goals, to find creative solutions to problems, and to dig in and do what's needed when challenges come along.
Identifying with your work, though, is a very bad idea. If you, like me, have been confusing yourself with your job, it's time for a subtle but essential attitude shift. Here's how to get started:
Think your identity comes from your profession? Three reasons to change your mind.
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Brian Yanish - MarketingHits.com
July 13, 2015 10:12 PM
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Turning an idea into a reality can require a substantial upfront investment – figuring out how to patent an invention, make a prototype and then find a manufacturer to actually bring that prototype to market typically doesn't come cheap.
That's why it's so important to have a solid grasp of the process before embarking. Start with protecting your invention by patenting it. Not only will this protect your idea when you show it to investors, but it will help you decide if the product is worth pursuing in the first place.
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Brian Yanish - MarketingHits.com
July 13, 2015 9:58 PM
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Amazon may be the biggest and busiest ecommerce company in the U.S., but China’s Alibaba delivers way more packages.
According to an infographic compiled by international courier ParcelHero, while Amazon ships 3 million packages a day, Alibaba ships 12 million. Another interesting factoid: On Cyber Monday, America’s great ecommerce shopping day, Amazon processed 37 million orders. On Singles Day, an annual shopping holiday in China created by Alibaba itself, Alibaba processed 278 million orders.
Alibaba, of course, has a much larger customer base: There are about 1.4 billion people living in China, compared to 319 million in the U.S.
As Amazon closes in on its 20th birthday, which it plans to celebrate on July 15 with a slew of Black Friday-style deals, ParcelHero founder Roger Sumner-Rivers says the tech giant’s future is in truly developing its own infrastructure for package delivery.
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Brian Yanish - MarketingHits.com
July 13, 2015 1:14 PM
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How do you define an innovative company? Here is how top business leaders and Google for Work customers define and describe innovation at work.
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Brian Yanish - MarketingHits.com
July 13, 2015 11:01 AM
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Recipe publishers have realized they can tap into shopper marketing budgets by making their recipes shoppable. Matching brands and stores to relevant recipes requires technology, and the arms race is on.
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Brian Yanish - MarketingHits.com
July 13, 2015 10:52 AM
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Brian Yanish - MarketingHits.com
July 13, 2015 10:43 AM
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Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.
Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation
Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation
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Brian Yanish - MarketingHits.com
July 13, 2015 9:14 AM
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Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be notified of special offers and 51% want to stay on top of brand news. 44% want to learn about new products, and 30% want access to exclusive content.
But it ain’t easy reaching Facebook Page fans organically in their News Feeds. Competing with their friends’ selfies, promoted posts, cat videos and Trending News is hard enough, while Facebook’s algorithm allegedly continues to bury Page posts.
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Brian Yanish - MarketingHits.com
July 13, 2015 8:47 AM
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Do you want more LinkedIn connections? In this article you'll discover eight ways to develop new LinkedIn connections and establish yourself as an expert.
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