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Brian Yanish - MarketingHits.com
July 21, 2015 7:04 AM
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It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts.
As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme. The short-series approach offers numerous advantages:
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Brian Yanish - MarketingHits.com
July 21, 2015 6:17 AM
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Because of the high consumer demand for content, we content marketers swoop in to fill that demand. And often because of the heavy demand of our publishing schedules, we get lazy with our arguments.
We fall into logical fallacies — mistakes of reasoning — that ultimately make us look dull, careless, or just inexperienced. They make it difficult to build trust with our audiences.
When you produce logical content consistently, you define yourself as professional and set yourself apart from the noise.
So let’s look at some of these mistakes of reason content marketers may make. Thirteen in fact.
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Brian Yanish - MarketingHits.com
July 20, 2015 5:40 PM
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Are you looking for ways to supercharge your social media efforts?
Have you considered native ads?
Native ads not only help build your social followers and boost social engagement, they also drive high-quality consumers to your branded content.
In this article you’ll discover what native ads are and how to integrate them into your social media marketing.
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Brian Yanish - MarketingHits.com
July 20, 2015 4:51 PM
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The largest and most dominant social network is planning to give users more control over their own news feed.
Last week, Facebook rolled out a new feature that allows users to identify people and pages that they’d like to see first in their news feed. “To help prioritize stories, and make sure you don’t miss posts from particular friends and Pages, you can now select which friends and Pages you would like to see at the top of your News Feed,” the company said in a blog post.
This new feature is already available in iOS, but the social network promises to roll it out to Android and desktop soon.
The move gives the site’s over 1 billion users more control over the content that they see when they log in to the site. Before this enhancement, what people see in their news feed is determined by Facebook’s mysterious algorithm, which surfaces content it believes to be most engaging for you. While Facebook’s algorithm is pretty darn smart—it will start showing more content from a friend if you regularly “like” his or her status, for instance—this move gives users even more opportunity to dictate what they see in the news feed. It’s another step to make sure that Facebook users remain engaged when they’re on the site.
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Brian Yanish - MarketingHits.com
July 20, 2015 4:44 PM
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Modern customer service is based on the empowered customer. Understanding who your customers are, knowing how they like to interact, and engaging them across channels is the only chance marketers have to influence the various different paths to purchase.
Today, customers are in control of the purchasing journey. They take the route that works for them, and if you fail them at any point along that journey, you most likely will lose them. And they do all this without revealing who they are (until it suits them).
Moreover, customers have high expectations and demand a more personalized experience. But how can marketers keep up when most customers decline to part with their personal data?
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Brian Yanish - MarketingHits.com
July 20, 2015 3:33 PM
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Do you know how many people have tweeted your latest blog post?
Do you know how many of those people are influencers?
The more we can learn about people and posts on Twitter, the more we can improve our social media marketing.
Topsy is a tool that you can use to get lots of information about tweets. So, if you want to know who’s sharing your stuff, what I’ve said in the past about a particular tool, or which influencers are talking about your niche, read on to find out how…
Topsy is a great tools for content curation. I using it daily within my content marketing strategy.
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Brian Yanish - MarketingHits.com
July 20, 2015 3:10 PM
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B2B content marketers are intent on pushing their products/services in content pieces, whereas their audience is looking for substantive ideas, according to a recent report from the Economist Group and peppercomm.
The report was based on data from poll of 500 global business executives who were asked about what they look for in content, and 500 global marketers who were asked about how they're building their content strategy
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Brian Yanish - MarketingHits.com
July 20, 2015 12:27 PM
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Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing.
In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2B marketers, it was the most commonly cited challenge. For B2C, it was second.
The funny thing is that this problem isn’t new. If we go back to the first benchmark report from CMI and MarketingProfs in 2010, we find the exact same results. Again, “producing engaging content” is cited as a challenge more frequently than issues like producing enough content, budget limitations, and executive buy-in. Not only is this an old problem, but also a consistent problem. Check out the top challenges from the reports in 2012, 2013 and 2014.
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Brian Yanish - MarketingHits.com
July 20, 2015 11:30 AM
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You’ve heard about Serial, the insanely addictive podcast that reached 5 million downloads on iTunes faster than any other in history and fueled water cooler conversations everywhere. The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? Should content marketers care?
A small but growing number of brands say yes on both accounts. Brands like Nike and Clif Bar have jumped into podcasting either with their own digital content or by sponsoring podcasts that align with their mission and values, but they’re in the minority. Only a fraction of brands use podcasts as part of their marketing strategy, even though data suggests audio content marketing has significant marketing potential.
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Brian Yanish - MarketingHits.com
July 20, 2015 11:27 AM
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The summer is a wonderful time, but there’s one problem if you have no plans to go away on vacation – other people’s holiday photos.
Be it Facebook, Instagram or any other sharing platform, at about this time of year you can hardly scroll through a feed without seeing yet another pair of ‘hotdog legs’.
KFC in Romania has come up with an answer to this conundrum, however: it wants you to troll your friends with fake vacations photos. ‘Fakation’ photos, if you prefer.
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Brian Yanish - MarketingHits.com
from SEO and Social Media Marketing
July 20, 2015 11:01 AM
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'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.
Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.
These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.
Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.
Here’s why: http://www.entrepreneur.com/article/247515
I think local business owners do themselves an injustice by thinking that they can't compete with big stores and budgets. They can. 'Local' isn't as competitive as they think it is.
I think local business owners do themselves an injustice by thinking that they can't compete with big stores and budgets. They can. 'Local' isn't as competitive as they think it is.
I think local business owners do themselves an injustice by thinking that they can't compete with big stores and budgets. They can. 'Local' isn't as competitive as they think it is.
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Brian Yanish - MarketingHits.com
July 20, 2015 9:47 AM
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Brian Yanish - MarketingHits.com
July 20, 2015 9:42 AM
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![[Content Marketing] Content marketing spend increases globally | MarketingHits | Scoop.it](https://img.scoop.it/akXJa79Cu05wVtQ_IVcd_Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Brian Yanish - MarketingHits.com
July 20, 2015 9:37 AM
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The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it?
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Brian Yanish - MarketingHits.com
July 20, 2015 9:33 AM
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Brian Yanish - MarketingHits.com
July 19, 2015 11:26 PM
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How do you create a culture of trust? Transparency is one way to do it, and how Google creates trust with customers and employees.
Hangouts on Air has a question and answer (Q&A) app that lets viewers ask questions that presenters can answer live.
Google Groups has a Q&A group type that lets people answer questions, and mark the best answer.
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Brian Yanish - MarketingHits.com
July 19, 2015 8:25 PM
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Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors.
Then you hit mile 12.
And suddenly your legs feel like lead. Your thighs burn and your feet seem to be moving in wet sand.
You run out of ideas. You stare at an empty content calendar and scribble “infographic?” with no real optimism.
This article will give you the five important steps you need to take to win the content marketing marathon.
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Brian Yanish - MarketingHits.com
July 19, 2015 6:27 PM
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8 seconds. That’s all you’ve got to get your prospect’s attention.
In a today’s busy world, it only takes that small fraction of time before your prospective client gets distracted and starts to do something else.
This is when the value of attention-grabbing visual storytelling comes in. After all, science tells us that human brains are wired to love pictures and stories.
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Brian Yanish - MarketingHits.com
July 19, 2015 6:14 PM
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Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.
The report was based on data from a survey of 400 marketers at brands, media companies, and agencies.
Finding ways to use Big Data well was cited as the most important digital opportunity by 19% of brand marketers, 10% of marketers at media companies, and 13% of agency marketers.
The other top opportunities cited by respondents were multi-screen marketing, breaking down social and mobile silos, optimizing the role of video, and location-based marketing.
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Brian Yanish - MarketingHits.com
July 19, 2015 5:24 PM
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Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.
According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.
Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.
there is not really a big shift over the years
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Brian Yanish - MarketingHits.com
July 19, 2015 10:45 AM
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Are you a small business just beginning to explore the world of Facebook marketing?
If you have been having trouble trying to get a decent Return-On-Investment (ROI) on Facebook, you’re not the only one. New research states that 59% of small businesses struggle to prove Facebook ROI.
This is not exactly surprising, considering that it’s not exactly the easiest thing in the world to measure ROI on Facebook.
In this article, I outline a step-by-step path to how small businesses can boost their Facebook ad ROI.
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Brian Yanish - MarketingHits.com
July 18, 2015 11:37 PM
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Brian Yanish - MarketingHits.com
July 18, 2015 11:34 PM
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Brian Yanish - MarketingHits.com
July 18, 2015 11:11 PM
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Brian Yanish - MarketingHits.com
July 18, 2015 8:51 PM
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Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments.
I-want-to-know: Giving immediate answers for every shopping need
We're improving the mobile experience on Google to aid shoppers as they browse, compare, and research products.
1 in 5 people swipe to interact with shopping ads, expressing a strong desire to learn more.2 So we’re rolling out a new enhancement that gently expands the shopping ads as you swipe, revealing information like product ratings and availability at a nearby store. The result: more qualified traffic driven directly to retailers. This feature will begin rolling out on Chrome for Android this month, with iOS to follow in the coming months.
