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Brian Yanish - MarketingHits.com
July 22, 2015 11:14 PM
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Social media has become a big part of people’s travel plans, and visual marketing automation company Chute examined just how big.
Chute prepared the infographic below, containing facts about social media and travel, including the top five creators of travel-related social media content:
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Brian Yanish - MarketingHits.com
July 22, 2015 8:56 PM
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Smart Facebook ads are no different than smart email marketing.
The same principles of list building, segmentation, sequenced content delivery, and optimization all apply.
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Brian Yanish - MarketingHits.com
July 22, 2015 3:33 PM
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YouTube is full of examples of incredible videos with great production values. These are not being done by massive studios with huge budgets. They are effects being put in place by average people with average equipment.
Long gone are the days when video content requires huge budgets or expertise: You can create video content for your business easily and on a budget! Here’s how:
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Brian Yanish - MarketingHits.com
July 22, 2015 2:27 PM
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In today’s digital marketing landscape, the biggest challenge many agencies face is generating a strong pipeline of quality leads. According to B2B Marketing Technology Community, nearly 50% of B2B marketers’ lead generation budgets will increase this year, compared to 44% that will remain the same and 7% that will decrease. So how should marketers be allocating their lead generation budgets in the most effective way?
Here are 14 ways SEO and digital agencies can best utilize their budgets to generate more leads:
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Brian Yanish - MarketingHits.com
July 22, 2015 2:10 PM
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Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.
When it comes to content marketing, brands' strategies are heavily dictated by the industry they serve and the expectations of their customers. While there is no "one size fits all" approach, we often see brands take two different tacks.
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Brian Yanish - MarketingHits.com
July 22, 2015 1:29 PM
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What Is Content Marketing?
To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing definition (including the somewhat flippant "content marketing is using content for marketing") and found none of them totally satisfactory. But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion:
Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.
The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Here are some scenarios to demonstrate the mechanics.
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Brian Yanish - MarketingHits.com
July 22, 2015 8:03 AM
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Behind any good social media marketing strategy is the influencer component.
Influencers increase the reach potential for your content and brand’s credibility. If you have influencers sharing your content it means they find value in it and due to their credibility, your business gains a stamp of approval with the online community as well. It is important, however, to note a couple of things with influencers.
Social media is meant to be social?
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Brian Yanish - MarketingHits.com
from Mastering Facebook, Google+, Twitter
July 22, 2015 7:04 AM
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Sharing your work can feel self-conscious, but it doesn't have to. Learn how to pin your own work - without feeling weird about it!
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Brian Yanish - MarketingHits.com
July 22, 2015 6:17 AM
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Crime Stoppers is incredibly successful in using social media to identify suspects and solve crimes. The tools, strategies, and effort used to track down and capture criminals have evolved substantially when compared to past endeavors.
The use of police sketches has been instrumental in identifying suspects in previous years; however, surveillance photographs and video makes it significantly easier to identify suspects.
According to Crime Stoppers, combining social media with surveillance footage is incredibly even more effective.
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Brian Yanish - MarketingHits.com
July 22, 2015 12:49 AM
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Do you use Twitter to market your business?
Have you thought about hosting chats?
Twitter chats are a great way to connect with customers and prospects, build authority and gain exposure for your business.
In this article you’ll discover how to prepare, promote and host a Twitter chat.
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Brian Yanish - MarketingHits.com
July 21, 2015 5:31 PM
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Everybody wants maximum growth out of their content marketing efforts, but not everyone knows how to get those types of results. Sure, tweeting blog posts and emailing relevant resources as part of an outreach campaign are good first steps to getting some traction and exposure. But there's much more you can do to unlock exponential growth opportunities for your content.
Here are seven growth hacks I leverage every day to get the content I publish to drive even more traffic, reach even more users, and get even more prospects into the sales funnel. And so can you.
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Brian Yanish - MarketingHits.com
July 21, 2015 4:20 PM
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If your business has a social media presence, it may only be a matter of time before someone issues a complaint online. Handling the situation in a mannerly fashion can take the sting out of negative feedback and lead to improved client relationships. It makes professional sense to consider your response carefully before firing off a retort you might later regret.
Here are seven social media etiquette tips for navigating negative comments online:
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Brian Yanish - MarketingHits.com
July 21, 2015 1:06 PM
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One of the more captivating features released during Google’s I/O event in May was Google Photos. The service that includes face recognition, custom animations and significant photo organization also put the writing on the wall — Google+ Photos remaining time was limited. Come August 1st, Google+ Photos will no longer exist.
Users of Google+ Photos will have the ability to seamlessly transition to mobile management by installing the Google Photo app. If a user simply doesn’t do anything with their Google+ Photo account all photos will be available on photos.google.com and Google Takeout automatically.
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Brian Yanish - MarketingHits.com
July 21, 2015 12:27 PM
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The way consumers and brands use social media is changing. Consumers are engaging more than ever on social, and brands are relying on data to drive decision-making. What’s more, the platforms consumers interact on are constantly shifting in popularity.
Facebook was once a powerhouse, for example; however, growth is beginning to slow. Instagram, on the other hand, is on a quick incline to the top.
As consumers explore different social media channels, it’s imperative that marketers understand these shifting preferences. Where are consumers talking? Which social platform is the best at engaging millennials? What about baby boomers? Answering these questions is what drives a successful digital marketing strategy.
To answer these questions, Yesmail (my employer) compared its research of social media usage of 50 major retailer brands in five different categories to a Pew Research survey which identified social media usage trends among U.S. adults.
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Brian Yanish - MarketingHits.com
July 21, 2015 12:07 PM
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Mobile apps matter, even when they aren’t a company’s major channel to their users. Mobile apps’ functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences.
To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app’s performance.
In this post, I will discuss 5 must-have marketing features for any marketer and the common tricks that make them work even better (I’ve been researching these as part of my job at insert.io). I can’t promise each and every one will change the app’s use or value, but I do believe these are features that must be experimented with. Features work differently for different apps, but there are some commonalities and best practices we can all learn from. The features below are just examples of many such creative ideas. They may be proven useful on your app’s specific audience, as well, but you’ll know that only through experimentation. There is no way around experimenting. The upside is that there is a huge reward to finding the winning formula.
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Brian Yanish - MarketingHits.com
July 21, 2015 11:30 AM
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Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if
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Brian Yanish - MarketingHits.com
July 21, 2015 11:06 AM
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One of the most intoxicating measurements in all of marketing is “web traffic."
It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site.
But as any experienced marketer knows, for most businesses, nearly all of this traffic is represented by people who take a quick glance at our site and never return. They are tourists, not residents.
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Brian Yanish - MarketingHits.com
July 21, 2015 10:19 AM
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When businesses acknowledge the importance of new social networks like Snapchat, they’re taking a valuable first step towards connecting with their audience. But it’s usually only that—they’re dipping a toe in. That approach often leaves newer networks, which can offer huge opportunities, neglected. Case in point, only one percent of marketers have incorporated Snapchat into their strategies.
It’s a familiar refrain: “I understand that this is important, but how do I use it to sell my product? How do I get people to follow my company? Can I actually support marketing goals with this?”
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Brian Yanish - MarketingHits.com
July 21, 2015 10:02 AM
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Do you want to build a personal brand?
Interested in ways to differentiate yourself from others?
Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry.
In this article you’ll discover how to use social media to build your personal brand.
Why Personal Branding?
To understand personal branding, start by doing a Google search for your name.
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Brian Yanish - MarketingHits.com
July 21, 2015 9:33 AM
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Heartfelt vows. First dances. Sparkler send-offs. Nothing says happily ever after quite like a romantic wedding. When it comes to finding “the one,” weddings beautifully illustrate the success of two people making a perfect match.
When you’re looking for love and the match is right, you just know. It might be the way your personalities meld, how you never run out of things to talk about, or the ease you feel when you’re with your Prince (or Princess) Charming.
Finding the right content marketing agency is a lot like finding your perfect match. From choosing a content partner that measures up to your dream list of qualities, to ensuring the agency really is who/what it claims to be, marketers are looking for a relationship that’s going to last. However 32% of marketers say they are challenged with finding trained content marketing professionals in 2015, which is over three times greater than the number of marketers who cited it as a problem in 2014.
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Brian Yanish - MarketingHits.com
July 21, 2015 8:27 AM
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Facebook users 18 and over who move check in on Facebook 16 percent more than they normally do around the time of their moves, according to a recent study by Facebook IQ.
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Brian Yanish - MarketingHits.com
July 21, 2015 8:16 AM
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SimilarWeb, a digital measurement company, announced Monday the acquisition of Israeli-based startup Swayy — a personalized content curation platform.
Swayy helps brands discover and share engaging user-generated content via social media. Swayy’s employees will join SimilarWeb and the Swayy app will be decommissioned.
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Brian Yanish - MarketingHits.com
July 21, 2015 8:15 AM
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Nordstrom went big on Instagram to promote its Anniversary Sale—as in, 13,398 square feet big.
The retailer created a 13,398-square-foot multi-layered art installation on the roof of its flagship store in Seattle, which included a 25-foot-long dress hanger.
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Brian Yanish - MarketingHits.com
July 21, 2015 8:03 AM
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There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?
The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.
Looking to send out short, digestible content? Engage with a status update.
hein....