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Brian Yanish - MarketingHits.com
July 25, 2015 5:40 PM
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If you’ve taken the time to outline your newest marketing campaign and all of its necessary components, chances are you’ve checked and double checked it for holes or weaknesses. It’s not a perfectionist’s nervous habit; it’s an extremely important part of the process, and your due diligence will surely pay off in the future. Nonetheless, there is a slight chance you might have overlooked any one of these 6 crucial, and easily forgotten, elements of an effective marketing campaign.
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Brian Yanish - MarketingHits.com
July 25, 2015 5:15 PM
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Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But one area that’s frequently overlooked is its incredible networking ROI, especially for introverts who may eschew large, noisy professional gatherings. As an author, consultant, and business school professor, here are five ways I’ve personally used social media to enhance my networking and develop lasting professional relationships. 1. Conduct Interviews As I discuss in my book Stand Ou
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Brian Yanish - MarketingHits.com
July 25, 2015 5:06 PM
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Social media is commonly used as a platform for marketers to promote their content and products. Millions of businesses use social media to communicate with their customers every day. These conversations are typically one-sided.
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Brian Yanish - MarketingHits.com
July 25, 2015 3:17 PM
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Brian Yanish - MarketingHits.com
July 25, 2015 12:07 PM
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For the second year in a row, Google tops FutureBrand’s list of top 100 companies ranked by consumer brand perception. Apple took the No. 2 spot, up two places from last year, followed by Microsoft at No. 3.
Going off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000 consumers, asking them to score the companies on 18 different attributes, including consistency, pleasure, authenticity, innovation and indispensability
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Brian Yanish - MarketingHits.com
July 25, 2015 11:30 AM
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Google is going to “unverify” inactive Google+ local pages. Business pages that have not been claimed or with unresponsive owners are effectively going to be shut down on July 28.
This is part of a general clean-up of unclaimed or dormant pages/listings. Blog author Mike Blumenthal has also asserted that the move “is a final step in separating local from Plus.” Indeed, it would appear to be part of the larger move away from Google+.
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Brian Yanish - MarketingHits.com
July 25, 2015 11:06 AM
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When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.
Reading this, I think I need to redo my About Us page.
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Brian Yanish - MarketingHits.com
July 25, 2015 10:19 AM
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Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox, but realizing business benefit demands that you have a plan. Here are the key steps to take in devising an impactful social media strategy:
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Brian Yanish - MarketingHits.com
July 24, 2015 7:46 PM
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Brian Yanish - MarketingHits.com
July 24, 2015 7:40 PM
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Brian Yanish - MarketingHits.com
July 24, 2015 7:37 PM
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The Tube Alert app offers a YouTube-viewing platform for fans, as well as the ability for content creators to promote their channel to new viewers.
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Brian Yanish - MarketingHits.com
July 24, 2015 1:35 PM
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With more people sharing more content on Facebook than ever before being able to run a successful campaign is more important than ever.
Check out this post and discover 10 ways to get better results with your Facebook campaign.
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Brian Yanish - MarketingHits.com
July 24, 2015 11:05 AM
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Share your videos with friends, family and the world
Some great social media insight from Gary.
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Brian Yanish - MarketingHits.com
July 24, 2015 10:15 AM
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How do Facebook users react when they lose their mobile phones, and how can marketers react, in turn? Facebook IQ has the numbers.
According to the social network’s insights arm, in an average month, more than 51 million posts, comments, likes and shares are related to users discussing lost phones, and Facebook IQ added:
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Brian Yanish - MarketingHits.com
July 24, 2015 12:39 AM
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Not surprisingly, mobile growth was a key factor in a robust second quarter of 2015 for digital marketing, according to a new study from Kenshoo.
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Brian Yanish - MarketingHits.com
July 23, 2015 11:20 PM
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It’s not uncommon to land on a mobile site these days and be invited to download the site’s mobile app from your phone’s app store.
That’s called an app download interstitial, and Google is asking people to reconsider using them.
While they may seem like an effective promotional tool for your app, Google argues that they create unnecessary friction for your mobile visitors.
In fact, Google has come out so strongly against app download interstitials that it’s leading by example. The company is no longer inviting people to download the Google+ app when accessing Google+ via a mobile browser.
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Brian Yanish - MarketingHits.com
July 23, 2015 11:11 PM
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You might think of Olive Garden as a conventional family restaurant, a little on the vanilla side, that sits somewhere near the Best Buy in suburbs across the country. You'd be wrong. It's a dope establishment straight outta Compton. And just so you know, Holmes, the breadsticks are killer.
The Olive Garden ad account is in review, after 30 years at Grey, so the pranksters at Jingle Punks are making a play. To grab some attention, and potentially a piece of business, the music and marketing studio created a spec ad that gives Olive Garden an "O.G." makeover. Or rather, it brings out the gangsta that was already there. Expect bling, bandanas and pit bulls aplenty in this video.
Watch the video. This is funny!!!
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Brian Yanish - MarketingHits.com
July 23, 2015 11:06 PM
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While many people have their Instagram filter choices down to a science, fewer have delved into the details of crafting the perfect caption. Given that Instagram is a photo-sharing app, it makes sense that text takes the backseat. But with Instagram’s rapid growth and introduction of new features focused specifically on captions, there’s no reason not to take this extra step to bring your Instagram game to the next level.
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Brian Yanish - MarketingHits.com
July 23, 2015 9:15 PM
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You don’t always have to reach for the stars. Following a lofty content marketing strategy can be exciting and successful, but sometimes it’s helpful to stay grounded and follow sound content marketing truisms.
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Brian Yanish - MarketingHits.com
July 23, 2015 8:51 PM
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Content marketing is a powerful form of marketing that can help your business reach out to a big audience: the one that’s online. Today, more than 3.5 billion searches happen each day, and a staggering 3.1 million people are using the Internet, almost a 1 million increase from last year.
So, it’s no surprise that big content marketers are trying to vie for the best content strategy possible. While the foundational focus should be creating quality content, it really helps to know which tools out there that can help aid your content marketing and give you powerful insights.
Let’s take a look at some of the top content tools for content marketing: the best tools you should be using for your strategy.
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Brian Yanish - MarketingHits.com
July 23, 2015 5:51 PM
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The content marketing opportunity is accelerating, according to a survey by PQ media. The survey tracked all digital branded content and predicts that content marketing is expected to more than double by 2019 to a $54.25bn market. And now everyone is a content marketer, right?
At least that's the trend we're seeing on LinkedIn, as search, social, PR and digital marketers change their profiles and updates constantly. In many ways, it is true that anyone who produces or is involved in part of a content campaign could lay claim to piece of the content crown. However, as with SEO in the days of black hat/grey hat and white hat SEO, we are now faced with a similar situation, in which many try to game the content marketing system.
Many myths, both strategic and tactical, exist about content and its use in the digital economy. The reality, though, is that the new obsession with content as just a search solution compromises and commoditizes the whole notion of content and the ramifications impact quality, results and most importantly, the end user. Organization marketing values such as brand, customer service, PR and messaging often get diluted as people chase pure content production cadence.
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Brian Yanish - MarketingHits.com
July 23, 2015 2:10 PM
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According to a new study from Regalix, social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of respondents claiming their social media spend to be between 10% and 25%.
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Brian Yanish - MarketingHits.com
July 23, 2015 1:33 PM
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As Facebook continues its focus on video content, it’s helping Page owners come along for the ride with a new set of tools announced today that will help video publishers control and manage their video content.
The upgrade means a new video upload process, and that’s where Page owners will see many of the new tools. Those include the options to:
- exclude videos from the News Feed and Timeline, and publish the videos only to the Page’s Videos tab
- prohibit the embedding of videos on third-party websites
- set a video as “secret,” which will make them accessible only via a direct URL
- categorize a video as entertainment, news and so forth
- add a custom thumbnail for each video
- set an expiration date for a video, while still saving its Insights data after the video is removed
- restrict a video’s audience by age and gender
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Brian Yanish - MarketingHits.com
July 23, 2015 12:06 AM
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When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and initiatives. Sometimes that stuff just isn’t working. And sometimes, it’s because the companies are overlooking some painfully obvious content marketing strategies.
This article took me a couple hours to write. From a broader perspective, it took me a few years to write. The information that I’ve collected and shared in this post is a result of spending a long time looking at a lot of content marketing efforts from a lot of companies.
Most companies today are “doing content marketing” – 86% of B2Bs and 77% of B2Cs. Those statistics reflect companies who, according to CMI’s definition, use “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
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Brian Yanish - MarketingHits.com
July 22, 2015 11:53 PM
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Common complaints about Google+ were founded during their rocky debut as a new social media platform. Starting out as invitation only put them right in line with the unveiling of other social greats, like Facebook, but only Google-oriented people were in the know, turning Google+ into a more socially oriented version of Reddit. However, the interest began to fade around the same time Google+ became available throughout the world. At that point, brand new users were overwhelmed by a suggestion of random International users and geek-oriented topics resulting in a big, “No Thanks!”
Unfortunately, that impression of Google+ stuck. Despite all the perks, people stay away, and, honestly, those who really “get” Google are all the happier that no one else does.
Here are some cold, hard facts:
Do you agree?
The only feature I like in Google+ is circles. It helps for segmentation and you can choose what to share with different segment of people. But, I still love Facebook!
