Webinars are a powerful and affordable way all "solopreneurs" can leverage their time to share a powerful message with their audience. One reason is that webinars provide an opportunity to speak directly with your audience and clients worldwide in real time. Another is the great opportunity they provide to spotlight your expertise, informally pitch and promote your product or service and potentially gain new clients.
Webinars are also fairly easy to mount, given the variety of platforms out there, like the popular applications GoToWebinar, WebinarJam and SpreeCast. With all the bottom-line business and sales implications of a webinar, the marketing potential a well-produced webinar offers might be missed.
One more thing: You probably already know to record your webinar for playback to any registrants unable to attend the live version. But are you leveraging the goldmine of content marketing creation you can garner from the video?
Here are seven simple ways every solopreneur can turn a one-time webinar into a content goldmine.
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