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Brian Yanish - MarketingHits.com
July 29, 2015 9:15 PM
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You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.
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Brian Yanish - MarketingHits.com
July 29, 2015 8:51 PM
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Where do you start, with marketing, when you’re about to launch your product or service? This is possibly the most asked question when it comes to startup marketing, and one Guy Kawasaki once famously weighed in on, saying, “Sales fixes everything.”
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Brian Yanish - MarketingHits.com
July 29, 2015 7:37 PM
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What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter?
Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
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Brian Yanish - MarketingHits.com
July 29, 2015 6:41 PM
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Some have called 2015 the year of video marketing. As experts have predicted, video is assuming a vital role in social, as a seamless part of email blasts, and as the main mode of young apps like Snapchat and Vine as well as livestreaming apps like Periscope. Plus, the big social sites like Twitter and Facebook are making it easier than ever to embed videos.
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Brian Yanish - MarketingHits.com
July 29, 2015 6:32 PM
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Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each.
Eighteen brands are offering the buttons, which let consumers place them around the house, press the button and instantly re-order products like toilet paper and coffee. The small, plastic buttons are wired to the Amazon Prime smartphone app, allowing users to control purchasing restrictions, such as quantity, while stocking up on Gatorade, Gerber, Tide, Huggies, Kraft, Glad and other products.
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Brian Yanish - MarketingHits.com
July 29, 2015 5:40 PM
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You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images?
Semplice ed efficace. Una guida fatta apposta per chi deve ancora familiarizzare con i programmi di grafica e simili.
Punto forte: le immagini.
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Brian Yanish - MarketingHits.com
July 28, 2015 10:12 PM
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Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can’t grow. An infographic from WebpageFX examines the growth of Facebook, Snapchat, Twitter and Instagram.
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Brian Yanish - MarketingHits.com
July 28, 2015 9:57 PM
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Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor.
How does Flavorize.me work? Talenti created an algorithm that analyzes keywords within a person’s social media profiles. The Flavorizer breaks down these keywords into different tastes (e.g., sweet, spicy, salty) that correspond to ingredients that fit within those tastes (e.g., honey, cayenne pepper, pretzel).
From this analysis and your resulting “flavor profile,” Talenti generates a new flavor of gelato that’s specifically inspired by you.
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Brian Yanish - MarketingHits.com
July 28, 2015 9:15 PM
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There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out.
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Brian Yanish - MarketingHits.com
July 28, 2015 8:51 PM
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he game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.
If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.
What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
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Brian Yanish - MarketingHits.com
July 28, 2015 7:56 PM
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Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth hacking, A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep up with.
In this raging sea of data overload, somehow we’ve lost sight of what really matters in marketing. We’ve lost of the art of persuasion, of creating amazing experiences, of surprising and delighting.
In short, we’ve lost the ability to build meaningful connections with other humans.
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Brian Yanish - MarketingHits.com
July 28, 2015 11:06 AM
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Product Hunt has made a splash as a new place for startups to market new products, and Shopify offers a way for startups to easily start selling their products online, and Shyp takes the pain out of sending things from point A to B. Now it looks like Amazon is preparing to one-up their respective concepts. Today it unveiled Launchpad, a platform for hardware and physical goods startups to “launch, market and distribute” new products on Amazon.
The store so far features more than 200 items, from more recognisable new startups to lesser-known products. They include Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce Saver Sheets, Electric Objects EO1 Digital Art Panel, Soma Sustainable Pitcher & Plant-Based Water Filter, Thync Mood-Changing Wearable System, and the Casper Mattress.
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Brian Yanish - MarketingHits.com
from Basic Blog Tips
July 28, 2015 10:26 AM
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If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve.
But what if you were starting from scratch, knowing more about how social media works than when you started? In that case, you'd probably take a different approach. This social media strategy checklist will help even newbies to build a social media presence from the ground up. It will cover everything from deciding which sites are right for you to tracking results.
Buffer is a great tool for setting up a social media posting schedule. Here's a good guide from Ileane Smith of Basic Blog Tips. Buffer works with pre-set time slots, allowing you to automate part of your social media posting. This is a good idea, especially if you have limited time, but social media has to be social and interactive, so avoid the temptation to automate everything.
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Brian Yanish - MarketingHits.com
July 28, 2015 10:02 AM
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The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp.
When former Red Bull marketing director Huib Van Bockel declared that marketing today is "like Tinder", he encapsulated the ethos of fast marketing in the age of micro-content. Indeed, with time being millennial consumers’ most precious commodity, this focus on the ‘Tinderisation’ of marketing shows no sign of abating. This prompts the question as to whether, as an industry, we are at risk of celebrating the fleeting, the new and the ephemeral at the expense of taking the time to invest in long-term and meaningful change.
In Love in the Time of Algorithms, author Dan Slater asks: "What if the prospect of finding an ever-more compatible mate with the click of a mouse means a future of relationship instability, in which we keep chasing the elusive rabbit around the dating track?"
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Brian Yanish - MarketingHits.com
July 28, 2015 9:14 AM
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As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features comes new possibilities for marketers and advertisers. Staying on top of the different tools and options is crucial for the marketer who wants to up their video marketing game. Here are a brief rundown of the latest new Facebook newsfeed updates regarding video features, and what it means for you as a marketer, brand or advertiser.
Read more at http://www.business2community.com/facebook/how-these-5-new-facebook-video-updates-will-affect-your-marketing-01286547#Zp6ibcU7J77WZdhC.99
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Brian Yanish - MarketingHits.com
July 28, 2015 8:47 AM
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Twitter today about… well, Twitter.
The company has just started a series of tests that tweak major changes to its design on iOS, including the replacement of the ‘fav’ button with a heart which we saw on Android last month.
It appears that Twitter is performing a series of A/B tests which revolve around the design of the reply, retweet and favorite buttons found directly below tweets in the timeline.
The first test makes the buttons significantly more prominent than their faded counterparts in the current design (pictured lower left), adding a circle to draw attention.
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Brian Yanish - MarketingHits.com
July 28, 2015 8:03 AM
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Are you thinking of adding Snapchat to your social media marketing mix?
Interested in ways to use Snapchat to strengthen your brand?
With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.
In this article you’ll discover five ways to use Snapchat for business.
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Brian Yanish - MarketingHits.com
July 28, 2015 7:25 AM
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Do you struggle to keep up with your Twitter activities? Interested in tools to improve productivity? Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier.
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Brian Yanish - MarketingHits.com
July 28, 2015 6:17 AM
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Emojis, which had their own celebratory 'day' earlier this month, were first invented in 1999 in Japan for use on the earliest forms of mobile platforms but have their roots in the hieroglyphics of ancient Egypt – the idea of a visual language to communicate.
In the increasingly cluttered digital age their use is becoming more pronounced – arguably accentuated by the increasingly lazy disposition technology advances create in all of us.
Four in five 18–65 year use emojis on a regular basis, while 72% of 18-25s find it easier to express emotion through emojis rather than written word.
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Brian Yanish - MarketingHits.com
July 28, 2015 12:06 AM
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Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally time to make your move.
Time to send some outreach emails! This is where it starts to get really fun.
This is where planning comes to a close and you’re getting ready to launch. It’s time to start reaching out to the people on your target list.
It seems simple, but you quickly realize it’s not. At least one target will have an email address you can’t find anywhere. Another will respond immediately, super excited to get started – never to be heard from again.
Influencers are very important for any business. Nice tools for influencer outreach is listed here. Rapportive is a wonderful tool.
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Brian Yanish - MarketingHits.com
July 27, 2015 11:20 PM
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Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?
If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there. How do we know that? Because we saw lots of you share and comment on our post about witty grammar jokes. And on this post about grammar myths. And on the one about brands' grammar mistakes.
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Brian Yanish - MarketingHits.com
July 27, 2015 10:12 PM
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For some time, Facebook has been working to change the perception of pages from that of a publishing platform to a destination akin to the traditional web page. Its call-to-action buttons are a step toward that goal but are they worthwhile to organizations who are looking to grow reach and engagement? Let’s take a deeper look:
According to Facebook, “call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.”
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Brian Yanish - MarketingHits.com
July 27, 2015 9:57 PM
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Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of their time: that is, on smartphones and within mobile apps.
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Brian Yanish - MarketingHits.com
July 27, 2015 9:15 PM
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In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.
Despite the attention that YouTube gets for providing content creators — some of whom make serious money — with a platform to gain attention and drive ad dollars, as a business, YouTube does just $4 billion in revenue annually. While it is making video gaming color commentators famous, YouTube barely breaks even, despite its intense focus on brand advertisers.
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Brian Yanish - MarketingHits.com
July 27, 2015 8:51 PM
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We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the time being — like content marketing, for example!
If you’ve been in the content game for any period of time, you know it’s a mixed bag of people with varied backgrounds, talents, affinities and goals. Seriously, content marketing is the best place for people-watching.
Since content marketers go gaga over personas, let’s talk about the five personas you meet in their corner of the world in the spirit of understanding each other a little better and improving collaboration.
