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What would happen if you were to “like” everything you saw on social media?
The developer Rameet Chawla found out when he built a script that liked every photo that passed through his Instagram feed.
- He grew his followers by about 30 a day
- He got invited to more parties
- He got stopped on the street by people who recognized him from Instagram
- He got message after message from friends encouraging him to post more. He said it was “almost like they were frustrated, like they were longing for something to like in return.”
The likes, comments and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys.
What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships?
