Video consumption on mobile is set to explode--which is exciting yet challenging news for marketers trying to reach the lucrative digital native consumer (aka the large, growing audience of consumers that has grown-up online, continuously connected to their mobile devices and Jon Stewart). According to a study by Cisco:
- The number of mobile-connected devices exceeded the world's population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita
- By 2019, more than half of all devices connected to the mobile network will be "smart" devices.
- Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world's mobile data traffic will be video by 2019.
B2C Brand marketers have taken notice (65% don't need convincing that video is an effective way to engage targeted consumers on mobile) and AdAge now publishes a weekly Viral Video Chart ranking their efforts.
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