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Brian Yanish - MarketingHits.com
August 17, 2015 2:10 PM
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Do you use videos in your marketing?
Are you looking for ways to increase engagement and shares?
In this article you’ll find seven ways to use video to boost your social media efforts.
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Brian Yanish - MarketingHits.com
August 17, 2015 1:29 PM
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Are you looking for ways to enhance your social media marketing?
Do you want new tools to simplify your job?
Using the right tools can help you manage your time effectively and get better results from your social media marketing.
In this article you’ll find fourteen of the hottest social media tools recommended by the pros.
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Brian Yanish - MarketingHits.com
August 17, 2015 1:06 PM
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If you’re a blogger, writer or content marketer…
You need to adapt.
New technology and on-the-go expectations from your audience have led to a growing need to ‘systemize’ your life and increase your efficiency.
The field of personal effectiveness and productivity is fueled by an increasing number of low cost (or free) software tools, available all over the world.
If you don’t adapt, you will fall behind.
The following list of writing tools dig deep into your writing habits. They will show you what resonates with your audience and help you create better, more consistent co
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Brian Yanish - MarketingHits.com
August 17, 2015 12:21 PM
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Social media is constantly evolving. As soon as you feel like you’ve got Facebook and Twitter figured out, suddenly there’s Vine and Snapchat and a whole bunch of exciting new stuff to learn.
It keeps things interesting, and keeps social media managers on our toes.
Lately it seems like more and more social media managers are enthusiastic about Instagram and the opportunities there to engage with fans and share great photos and videos.
And the opportunities are big! With more than 300 million active users, Instagram is giving brands some great results. A Forrester study found that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%—58 times more engagement than Facebook and 120 times more than Twitter!
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Brian Yanish - MarketingHits.com
August 17, 2015 12:07 PM
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Social media followers consist of your customers, advocates and potential employees. With the click of a button, this group has proactively chosen to receive your company updates. On LinkedIn, research shows that a staggering 79 percent of your followers are interested in job opportunities and over half of them will share your content.
You’ve worked so hard to grow your follower base, but now what? What type of content should you share? And how frequently should you reach out to them?
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Brian Yanish - MarketingHits.com
August 17, 2015 10:02 AM
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Facebook Live is still miles away from replacing Periscope, and this post will discuss why it isn't currently a live streaming contender.
You have probably noticed I have been talking a lot about live streaming lately – Twitter’s live streaming app, Periscope, in particular. Well, today we are shifting our focus, because Facebook has just launched its very own live streaming app called Facebook Live!!
But before you get too excited, let’s be clear about something: Facebook’s live streaming feature is still miles away from replacing Periscope for mostusers. This post will discuss why Facebook Live isn’t a live streaming contender YET, and what you can expect from Facebook Live in your news feed over the coming weeks.
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Brian Yanish - MarketingHits.com
August 17, 2015 9:33 AM
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Are you an Instagrammer?
If you are, you know the importance of using hashtags within your content.
This post explores the use of Instagram hashtags.
What is an Instagram Hashtag?
(From the article): Hashtags on Instagram are essential but require some thought.
If you put some thought and planning into your hashtags, you can certainly increase your levels of engagement and your following.
So… what are you waiting for?!
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Brian Yanish - MarketingHits.com
August 17, 2015 9:28 AM
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Tim Kendall, GM of Monetization at Pinterest and one of the drivers behind the launch of Buyable Pins, said the company has encompassed the entire marketing funnel – from awareness to purchase – with its buy buttons.
“It is tempting to draw a buy button on a product and say you’ve enabled commerce,” Kendall recently told TechCrunch. “In our case we feel like we’ve built the full end-to-end capability. We now offer 2.5 million products that are buyable.”
According to Kendall, Pinterest now offers products that connect to all aspects of monetizing the passions of its Pinners, ranging from cinematic pins, to guided search and now buy buttons.
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Brian Yanish - MarketingHits.com
August 17, 2015 9:21 AM
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Brian Yanish - MarketingHits.com
August 17, 2015 9:19 AM
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Brian Yanish - MarketingHits.com
August 16, 2015 10:15 PM
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Brian Yanish - MarketingHits.com
August 16, 2015 10:10 PM
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Brian Yanish - MarketingHits.com
August 16, 2015 3:59 PM
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Brian Yanish - MarketingHits.com
August 16, 2015 3:54 PM
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Brian Yanish - MarketingHits.com
August 15, 2015 1:25 PM
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You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
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Brian Yanish - MarketingHits.com
August 15, 2015 1:06 PM
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One of the main challenges of every online business is to face the heavy competition when attracting people’s attention. With so much online traffic and free information from everywhere, it’s getting harder and harder to stand out.
If your main goal in the next campaign is to increase the number of leads, then it’s worth quickly reading through this article for valuable tips from Gavin Hammar, the founder of Sendible, social media management software, who shared his advice with the Telegraph.
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Brian Yanish - MarketingHits.com
August 15, 2015 12:27 PM
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Google dominated Twitter trending lists throughout Tuesday after founder Larry Page announced the launch of Alphabet, a new parent company that aims to house Google's disparate business divisions.
The intent here is to use this new macro nesting company to allow “[Google] more management scale, as [it] can run things independently that aren't very related,” Page said in a company blog post titled “G is for Google,” which was also hosted on abc.xyz. Page announced that Sundar Pichai will now serve as CEO of Google, though it's unclear exactly which business operations will remain under his purview.
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Brian Yanish - MarketingHits.com
August 14, 2015 11:06 AM
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For years, live streaming has been the social web’s AAAA player. A “can’t miss” prospect, hyped up as “the next big thing” year-after-year, only to flame out once reaching the big leagues.
That was until 2015, when the next wave of mobile-first, native app, live-streaming call-ups stepped up to the plate. And unlike their predecessors, these rookies, namely Periscope—the Twitter owned streaming app launched in March (alongside scrappy, but smaller, rival Meerkat)—are hitting with enough power to stick around.
Until this moment, live-streaming platforms were trying to hit a Major League fastball with a Wiffle Ball bat. Now, with the evolution in technology and content consumption habits, they’ve got a shot—because at least they are holding a solid, full-sized bat.
“Live-streaming apps have been around for years, but there wasn’t mass consumer appeal. You couldn’t whip out your iPhone if you happened to be on the scene of a fire. Now the hardware is there, the network connections are there.”
-Periscope CEO Kayvon Beykpour
Big-league brands—the established players and perennial all-stars of marketing (and often the most skeptical of a rookie platform)—are scouting the flashy, young upstarts and launching their own experiments.
Let’s catch up with how smart content marketers are embracing Periscope to create compelling content in a world where mobile is everything, video is exploding and audiences are increasingly engaging in-the-moment with creators (and the content itself).
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Brian Yanish - MarketingHits.com
August 14, 2015 2:41 AM
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A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing?
It’s not an easy question to answer. Brands must wade through a plethora of information to decide what is best for them.
To help cut through the clutter and achieve the best results while running lean and mean, here are three tips to review before deciding which is right for you:
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Brian Yanish - MarketingHits.com
August 14, 2015 2:37 AM
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When you work at a successful startup, one of the main perks of coming to work is the unbridled bubble of optimism and ambition that covers the whole office while employees chant startup catchphrases: Fail fast and often! Make awesome stuff! Make the world a better place!
That last startup-ism was lampooned last year in an episode of HBO’s SiliconValley when dozens of startups paraded on stage at TechCrunch Disrupt to explain how they were making the world a better place: through software-defining data centers for cloud computing; through canonical data models that communicate between n-plugs; by revolutionizing the way you report bugs on your mobile platform. It’s a damn perfect parody, as evidenced by the fact that we have our own rah-rah maxim here at Contently: to build a better media world.
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Brian Yanish - MarketingHits.com
August 14, 2015 1:52 AM
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It is every digital and social marketers dream that their ideal customer, partner and fan will easily find their blog, website or other online social channel. Unfortunately it’s not as easy as building a website or blog and people just show up at your digital front door, banging to get in and buy from you.
It takes time for the traditional search engines such as Google and Bing to even know your site exists so they can start sending your traffic your way. Plus now you have tremendous opportunity to earn traffic to your blog or website via the social networks.
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Brian Yanish - MarketingHits.com
August 14, 2015 1:25 AM
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Content marketing is an integral part of any business plan. But what do you do when you’re just starting out—or perhaps encountering some areas you’re not feeling like a “guru” in?
Don’t worry. I’m here to help!
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Brian Yanish - MarketingHits.com
August 14, 2015 1:09 AM
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We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes:
“In the middle of 2015, what are you seeing content marketers do that they shouldn’t?
Or not do that they should?”
Their comments build on each other, reminding us of how to address content marketing mistakes via best practices and how we can all do better. Their keen insights tease out a few common threads and areas for improvement, such as:
Here they are in their own words. Take it away, experts!
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Brian Yanish - MarketingHits.com
August 13, 2015 11:23 PM
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The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks “will continue to gain momentum, while others necessarily lose ground,” according to AdWeek.
“Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking,” Debra Aho Williamson, eMarketer's principal analyst, told AdWeek. “More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That's where the next phase of growth is happening.”
The infographic provides a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016.
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Brian Yanish - MarketingHits.com
August 13, 2015 11:20 PM
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Facebook users “like” more than 4.1 million posts every minute of every day. That means they like almost 250 million posts every hour.
Tinder users swipe more than 590,000 times every minute of every day. That means they swipe past more than 35 million potential lovers every hour.
Uber users take almost 700 rides every minute of every day. That means they’re taking more than 40,000 rides every hour.
