Words aren’t enough any more.
We have to go a step further to inform, delight and engage our audience.
With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.
But why should you join the party?
Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.
Consumers prefer visuals
Today’s average consumer prefers visual content compared to word-based interactions.
Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas. Forbes Insight reports that nearly 60% of senior executives prefer to watch video instead of reading text, if both are available on the same page.
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